Chrysler PT Cruiser 2009 News

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And like the ultimate survivor - the cockroach - it now seems that anything short of a nuclear holocaust will not be enough to put an end to the vehicle. All but dead and buried earlier this year when United States media outlets quoted then Chrysler president Tom LaSorda as confirming the end of production for the little sedan, the hot-rod look-alike bounced back this week with news that production would continue unabated.As happened to the previously-condemned Dodge Viper, the PT Cruiser has been spat out at the end of the Chrysler bankruptcy restructuring as a car with a future - and quite a past.Almost unchanged since its launch in 2000, more than 1.3 million PT Cruisers have been sold in 60 countries - including 7000 in Australia.Chrysler Australia spokesman Jerry Stamoulis says that while sales of the PT Cruiser have been "quiet" and "supply affected" recently the car will continue to be offered as part of the Australian model range."It is still a model we have demand for and we will continue to offer it," Stamoulis says. "We have been given no indication at this stage on what sort of supply we can expect but the news that the PT Cruiser will continue to be built is all good."In June only nine PT Cruisers were sold in Australia, compared to 41 for the same month the previous year while first half sales this year plunged to 49 against 191 for the same period in 2008."Our strongest interest is still from the small business sector where the car is still enough of an attention grabber to perform strongly as a mobile advertisement," Stamoulis says. "The Cruiser may be eight years old but the original design is still flexible enough to do duty as a functional sedan or a small delivery van."Stamoulis says there is also an extremely strong loyalty factor amongst original PT Cruiser owners. "We are now finding that people who bought the car when it was first released here are now coming back to upgrade to a new car. The loyalty is amazing and that is also shown in the strength of the PT Cruiser owners clubs."There was no indication in this week's announcement of any styling or engineering updates for the PT Cruiser which will continue to be built at the Toluca (Mexico) assembly plant.The PT Cruiser is available in Australia in three specification levels - Grand Tourer, Limited and Touring with a single choice of a 1.5kW 2.4-litre four cylinder engine coupled to a four-speed automatic or five-speed manual. Pricing starts at $31,990 topping out at $37,690.

The high-end Italian fashion label worked with the Korean carmaker for more than four months on the project, which will result in a very limited edition of three cars to be called the Genesis Prada.The makeover includes Prada-designed — and built – 20” alloy wheels, matte metallic midnight blue paint set off by accents in titanium and dark matte gold plating on the badging, radiator grill and exterior handles.In the cabin, Prada’s signature ‘saffiano’ leather was used to give “a luxurious and sophisticated finish” to the artisan-crafted dashboard and upholstery. And anybody who’s been within hand’s reach of the fashion house’s shoes or bags will be betting that press blurb statement is, for once, not too far from the truth.This isn’t the first time there has been a collaboration between the catwalk and the car industry.French `luggagerie’ Hermes last year worked with Bugatti on the Bugatti Veyron Fbg par Hermès. Hitting the showroom floor at an estimated $3 million-plus, the Fbg featured interior surfaces “sheathed in bull calfskin” – although why the little girl calves were shunned for the task, nobody could explain.Among other touches, the door handles echo the shape of those on Hermes travel bags, and glovebox was redesigned to hold “a selection of small travel accessories and a zipped Hermes wallet” while the leather-lined trunk carries a specially fitted hand-made case.Even as far back as nearly four decades ago, Italian brand Gucci kitted-out a car for the American Motor Corporation – the manufacturer that bought the struggling Harley-Davidson badge and further ruined it before the Davidson family redeemed it into the merchandising powerhouse of today.For AMC, Gucci ran the red, green and beige livery over the trim of the 1972-73 Hornet ‘Sportabout’ station wagon. It was hideous, of course. And sold like hotcakes in the US. Naturally.Louis Vuitton’s history has long been tied to transportation – as the inventor of the first `trunk’ — so no surprises when it got in on the act with Chrysler for a version of the retro PT Cruiser. The Louis Vuitton Edition included extra chrome, ‘LV’ logo fabric upholstery and saddle leather trim.And not all the action has been overseas. Australia’s own Carla Zampatti redesigned a Ford specifically for the women’s market. The Carla Zampatti Ford Laser first appeared in 1985, and was followed two years later by more Lasers and Ford Meteors. Whether or not they won over the woman buyer remains open to question. But they had to have a better impact than the crowded cleavages of Ford’s later ute ads.And Aussie surfwear brand Rip Curl – which our Gen-Y workmates swear is a fashion house (like … totally awesome) – has teamed up with Renault for a version of the little Clio.Oddly not available here, but still aimed at the yoof market, the Clio Rip Curl has body graphics and “ocean inspired” paintwork in Ice Blue – a name that, however, suggests the inspiration may have come instead from amphetamines.There’s also a range of special options for the Clio ‘Ripped’ (as we’ve rechristened it), including an easy-clean cargo area and rubber matting. Both of which will make it a snap to hose out the Schoolies Week regurgitated alcopops.And thankfully, there’s also turn-by-turn satnav, because – ripped or not — that generation clearly has no idea where it’s going.

US media quotes Chrysler president Tom LaSorda as confirming the end of production for the retro-styled sedan, launched in 2000."Since the announcement of PT Cruiser Cabrio last year, there have been a number of exaggerated reports announcing the end of the PT Cruiser model," Chrysler Australia's Jerry Stamoulis says. "To date, there has been no communication from the Chrysler product team that suggests PT Cruiser production will end."Over one million PT Cruisers have been sold worldwide and the vehicle remains an important part of our Australian portfolio."Stamoulis says the quotes relate to the sale of production tooling for the PT Cruiser."It is not unusual within Chrysler that a buyer will be sought for tooling and equipment from a model that is in the process of generational change," he says."PT Cruiser is at that stage of its model life and as I understand it Mr LaSorda's quotes are relative to that process."If the Cruiser were to be axed it would be the seventh cancelled since Cerberus Capital Management bought Chrysler in 2007.The Dodge Magnum wagon and Durango SUV, the Chrysler Crossfire, PT Cruiser convertible, Aspen SUV and Pacifica SUV have been discontinued. Chrysler is reportedly looking to sell the Dodge Viper. 

Sebring or Avenger? That is the choice as Chrysler looks to cull one of its mid-sized models in a company-wide simplification program that will create more casualties. Chrysler's Crossfire, PT Cruiser convertible, Pacifica wagon and Dodge Magnum wagon were all given a death sentence last year and the company's new president, Jim Press, confirms there will be more cuts as it looks to revitalise its bottom line. Press says many model duplications will be removed to ensure three distinct paths for the Chrysler, Jeep and Dodge brands. Dodge will concentrate on performance, Jeep on adventure lifestyle and Chrysler will be the luxury brand. The Sebring and Avenger are the same car in different clothes and Press admits one will go. “Yes. But we don't have a timeline,” he says. “Directionally, we realise that's where we have to go.” Chrysler design director Trevor Creed says the decision will be made at model changeover. “We're not talking about now. We're talking about next generation,” he says. “At the next generation we'll decide which one will be renewed and which one will be hasta la vista. “That's something that will have to be determined and marketing will come to me and say, `We've decided we're going to do this segment again and this time only Chrysler — or only Dodge.” The current Sebring and Avenger were launched only last year, so they should live for at least four years despite the death sentence, making it easier to fit a single replacement into a new strategy. “Once the strategic direction is clear and we've decided what we want to be when we grow up, it will be relatively easy,” Press says. “It's tough to make the right decisions en route. We need to change the perception of our brands, and that's a big move. It's like eating an elephant one bite at a time.” Chrysler Group Australia welcomes the plans for product rationalisation, but believes the Avenger and Sebring are not a complete overlap here. “At the end of the day, we're driven by customer preference,” managing director Gerry Jenkins says. “As for Sebring and Avenger, their style and positioning appeal to different tastes. We'll see what the future holds.”