Chrysler 300C 2007 News

Now an appropriately styled limited-edition version of the Chrysler 300C 'E490' show car will be in showrooms by the end of the year. Chrysler Group Australia-Pacific, managing director Gerry Jenkins, expects a more modest version of the E490 concept to slip into the range below the 6.1-litre SRT8. The car will be built in-house at the same factory that builds the 300C in Graz, Austria. CARSguide understands one of the biggest stumbling blocks to its development has been the car's rorty exhaust note, which does not meet drive-by noise regulations. However, Jenkins reckons noise is not the issue, saying the company was trying to figure out the car's marketing and positioning in the line-up. Despite this, DaimlerChrysler is pushing ahead with plans for the E490, as well as increasing the accessories available through Chrysler's Mopar performance division. "Certainly there is customer interest in the 6.1-litre HEMI SRT8," Jenkins says. But Jenkins reckons all 300C owners should have the option of personalising their cars. "At the bottom end there is a customer who wants the utility and functionality of the 300C, and somewhere in-between there is a customer who wants the base vehicle but wants to dress it up and personalise it," he says. Jenkins says that personalised 300C sedans and wagons could eventually account for 15 per cent of overall sales of the car. Buyers of the 300C spend about $12,000 dressing up their cars. "A lot of our buyers are already taking their cars to the local car shop and dressing them up," he says. Now Jenkins wants a slice of the action — and the 300C is not the only car in his sights. He says there is huge scope for customised Jeeps and Dodges. He is looking at German company Startech, which sells a range of high-end cosmetic enhancements for the three brands. "They do a little bit of tuning but we're more interested in the cosmetics," Jenkins says. The E490 got its name because of its power rating — 490 horsepower — in pre-metric terms, which equates to 365kW, 48kW more than the standard SRT8. After the jet-black car appeared at the Melbourne Motor Show in March, Chrysler dealers were inundated by interested buyers. The company took a $74,990 SRT8 Touring and added a huge cold-air intake system and modified exhaust. A $6380 Alpine audio system was added, along with XPH 20-inch Cruise alloys, dark window tinting and E490 badging.  

The car industry uses a web of alliances to survive.Lust, affairs, one-night stands, engagements, marriages and divorces — it can be hard sharing your love. It can also be expensive, especially if the human analogy is applied to the car business.DaimlerChrysler's recent divorce cost the now-solo Daimler AG a cool $33 billion.Daimler and its former partner, now known by her maiden name of Chrysler Group, still share the kids.These include shared components and manufacturing, including the Chrysler Crossfire (based on the previous Mercedes-Benz SLK) and Jeep Grand Cherokee, which uses Mercedes' V6 diesel engine and transmission.Daimler-Benz and Chrysler courted in the late 1990s, sealing their association in 1998 with a new name, DaimlerChrysler.The marriage was mutually beneficial. Daimler gained economies of scale and a new customer for engines, transmissions and an outlet for its old platforms. The previous Mercedes E-Class shares the same platform as the Chrysler 300C.Chrysler gained unprecedented, cost-effective access to the drivetrains used to power its distinctively styled cars.Of the divorce, shareholders of Daimler- Chrysler spitefully said “I knew it wouldn't work”.Marriages may be difficult, but alliances are what keep many car companies afloat.All these inter-relationships are spurred by one goal — profit. So competitive is the car industry that every dollar counts.Making cars cheaper improves profits, even if that means relocating factories to countries with low labour costs, non-existent unions and tax-free government incentives.Few would know that 10 models on the Australian market are made in Thailand. South Africa makes five, there's one from the Czech Republic, three from Slovakia, one from Poland, four from Malaysia and one from Indonesia.Build quality in most cases is as good as you'd expect from a country-of-origin factory.The biggest difference is manufacturing costs. Building a Volkswagen Golf in Germany, for example, costs substantially more than building the same car in South Africa. Sharing components such as engines, transmissions, platforms and bodies with a rival company — or at least one perceived as being a rival — is big business.The platform of the Mazda3 is similar to the Volvo S40 and Ford Focus. Ford has a big chunk of Mazda's shares and owns Volvo outright.The Toyota Aygo, a one-litre hatch soon to be sold in Australia, is built in the Czech Republic with the Citroen C1 and Peugeot 107. The only differences are interior trim, grilles, head and tail lights. Everything else, except the badge, is identical.General Motors has a giant web of ownership, component sharing and minor shareholdings. It owns Saab and Hummer, and rebadges cars including the Daewoo Matiz as Chevrolets.GM owned 20 per cent of Fiat until it dissolved the relationship in 2005. But retains component sharing deals and owns 50 per cent of Fiat's JTD diesel engine technology.GM also has 3 per cent of Suzuki (it had 20 per cent until selling down in March 2006) and 7.9 per cent of Isuzu.This relationship crosses with Fiat. Suzuki buys Fiat diesel engines for its European cars but also buys diesels from the PSA group (owner of Peugeot and Citroen) and Renault. Fiat this year will also supply diesel engine's to Saab.The Suzuki Splash, to be launched in Europe later this year is based on the Swift/SX4 platform, but will be rebadged the Opel/Vauxhall Agila for European sales.Fiat sells the Suzuki SX4 as the Sedici in Europe.Suzuki also owns 11 per cent of GM-DAT, the Korean-based company that makes the Holden Epica, Captiva, Viva and Barina.GM sold its 20 per cent of Subaru parent, Fuji Heavy Industries, in 2005. Fuji bought back most of the shares, though Toyota bought in and now owns 8.7 per cent of the company.Toyota also owns Daihatsu and has a big stake in Yamaha. Yamaha has an engineering alliance with Toyota — twin-cam engine and multi-valve heads included — and recently created the V8 engine for Ford-owned Volvo.GM also gets its Saab plant in Sweden to make the Cadillac BLS mid-size car, alongside its Saab 9-3 and 9-5.The Hyundai Sonata's 2.4-litre engine is shared with the Jeep Compass, Dodge Caliber, Chrysler Sebring and Mitsubishi Outlander.Renault has an alliance with Nissan and owns Samsung (Korea) and has a joint venture with Mahindra (India).Porsche's Cayenne SUV is built in Volkswagen's factory in Slovakia alongside the Volkswagen Touareg and Audi Q7. Porsche's Cayman is built in Finland. That's just the tip of iceberg.Peyton Place has nothing on these guys. 

AUDIThe much-anticipated second generation of the Audi TT Coupe made its public debut at this week's New York International Auto show. Audi Australia spokeswoman Anna Burgdorf says the new TT will be in showrooms here before the end of the year.The new TT features Audi's new magnetic ride-damper system, which uses metal particles suspended in the damper oil and electric current to provide variable damping. The car is also longer and wider than its predecessor while retaining the sleek lines pioneered in the original TT Coupe.DAIMLER CHRYSLERChrysler will unveil the stretched version of its popular 300C sedan. The extended wheelbase adds 150mm to the length while the rear seat environment has been enhanced with illuminated writing tables, more power outlets, footrests and custom-paint colours. Chrysler expects the 300C long wheelbase to attract interest from the limousine industry, as well as retail customers. Its arrival date in Australia is still uncertain.DaimlerChrysler has also showcased the new Jeep Wrangler Unlimited, claimed by Jeep to be the most spacious ever offered. Also on the stand is the compact Jeep Patriot.The Dodge Caliber will bring the Dodge badge back to Australia and will provide a second passenger stream for Chrysler. It will arrive in Australia for sale mid year. Dodge plans to release a new vehicle in Australia approximately every six months for the next three years.MERCEDESThe mildly face-lifted E-Class with engine revamps will make its way to Australia in September or October. Other vehicles on display include the R-Class, which had its Sydney launch this week and G-Class, due in Australia in November.HONDAThe next generation of the Honda MDX large four-wheel-drive, sold as Acura in the US, is on show as a concept car. It is expected to be a pointer to the production model that will go on sale in the US later this year.Honda is not giving away much about the second-generation MDX model, which it says is designed, developed and will be built in North America. The current MDX started as a left-hand-drive-only model, but after sufficient lobbying, Honda agreed to build right-hand-drive models for Japan and Australia. Honda Australia says it doesn't know if the second-generation MDX will be made in right-hand-drive but hopes it will be.It is keen to keep the prestige MDX in its line-up because the big crossover wagon, which is about the same size as a Ford Territory, added 829 sales to its tally last year.SUZUKIThe Suzuki SX-4 – a joint Suzuki-Fiat enterprise – is set to be released to markets outside Europe in the coming months. Suzuki Australia will not officially commit the car to Australia but privately is understood to be anxious to add it to the marque's limited garage.The latest generation of the large XL-7 will not make it to Australia with a decision having been taken last year to phase the model out of local sales.FERRARILaunched at the Geneva Motor Show, Ferrari's 599 GTB has embarked on its world tour. Described as the company's most powerful V12 production car, the innovative and technologically advanced performance star is expected to make its first appearance in Australia at the Sydney motor show in October.MAZDAMazda has unveiled the CX-9, a seven-seat crossover sport-utility vehicle. Its arrival in Australia is still uncertain, with Mazda assessing the possibility of making the vehicle available in right-hand drive and getting it to market at a competitive price. Also on the stand – and confirmed for Australia – are the mid-sized crossover CX-7 and MazdaSpeed3 (badged as the Mazda3 MPS for Australia).LEXUSThe LS600h, which Lexus claims will be the world's first vehicle to feature a full hybrid V8 engine, has been unveiled in New York.This new version of its flagship will be available in Australia only in long wheelbase, and is due to be launched in the first half of 2007. Lexus claims the car will be economical for such a large body, averaging 14 litres/100km.PONTIACOne highlight of the New York showcars not destined for Australia is the G6 GXP concept car. It features Pontiac's distinctive nose also seen on the US-version of the now-defunct Holden Monaro. This concept car has 19-inch wheels and boasts a 200kW, 3.9-litre V6 engine.Which of these cars excites you?