Chery Tiggo 9 2026 News
Secret to Chery's success
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By Laura Berry · 08 Aug 2026
Chery’s comeback from zero to hero in Australia is truly remarkable, but what has been the secret to its second-time lucky success? Did Chery stumble onto a genie’s lamp while it was lost in the wilderness and wish for sales success? Because somewhere between 2015 and 2026 the car company, which left Australia with a reputation for low-quality, unsafe vehicles, returned a decade later with a line-up of outstanding cars that have won over Australia.Australian sales until the end of July show Chery to be the eighth best-selling car brand in Australia, with 29,579 vehicles sold. The Tiggo 4 small SUV was the fifth most popular car in Australia last month.This means Chery has overtaken mainstream brands such as Nissan, Mitsubishi, Volkswagen, Honda and Subaru. It is even starting to creep into the Mazda (currently on 46,960), Hyundai (45,581) and Kia (48,399) bracket.Chery will get even closer to these brands, as they are losing sales and Chery’s market share is increasing. And its ute hasn’t even arrived.When the Chery Stockman arrives it won’t just be another ute, it’ll likely have the same success as BYD’s Shark 6 because it’ll offer the benefit of being a plug-in hybrid (PHEV). The edge the Stockman will have over the Shark 6 is it’ll be a diesel PHEV, not a petrol, which will make it popular for off-road use and towing. The addition of Stockman will increase Chery’s sales by at least 1000 per month. Whether it catches Hyundai, Kia and Mazda before the end of the year is yet to be seen, but Chery has come from a lot further back.This time last year Chery had sold only 17,272 cars, and the current year-to-date sales represent a doubling in market share to 4.2 per cent.Toyota is the final boss of the Australian car market and its year-to-date sales of 115,550 make everybody else’s results seem minuscule, even BYD that has reached 60,192. Chery is probably not gunning for the top spot right now, unless that was specifically wished for when it found the magic lamp.For Chery to even reach where it is today in the three years since it returned to Australia in 2023, with one car and no sales in almost a decade seems nothing short of magical.The truth is Chery’s stellar comeback is down to five factors: elevating quality perception through design but keeping retail pricing low; hiring outside automotive designers and engineers from European, United States and Korean car companies; investing big in next-gen electric and hybrid platforms, and mostly important and the reason for all of this - focussing on exports.That’s it! Oh, and just add excellent timing and money, lots of money.The importance of Chery’s export focus can’t be overstated. Exports bankroll the business. Not a lot of profit is made in Chery’s local Chinese market, while bigger than our Australian brains can comprehend, it’s so cut-throat that vehicle manufacturers are struggling to make a decent profit. So ruthless was the price war that in February this year the Chinese government banned car makers from selling below production cost, which they had been doing just to compete with each other. The stomach was eating itself.Chery realised this and put most of its energy into exports and this meant lifting the quality to a standard oversea markets had become accustomed to set by Japanese car makers such as Toyota, Honda and Mazda.This meant hiring designers and engineers from outside China, senior executives from European, Korean, Japanese and American car companies Steve Eum, Korean born but raised in the United States, is now Chery’s Vice President and General Manager of Global Design having worked for Kia, Hyundai, General Motors and even Ford where he was based in Australia and worked on the Falcon.Eum succeeded Kevin Rice, who had worked on the MX-5 and helped develop the BMW 3 Series and 4 Series.Keeping that premium feel but pricing the vehicles to be among the most affordable vehicles offered in a market is guaranteed to be a sales winning combination anywhere, especially in Australia.Chery’s been smart enough to add sub-brands such as Jaecoo, Omoda and Lepas, which bring more luxury, sportiness and premium electric choices. The Jaecoo J5 for instance is often mistaken for a Range Rover when spotted on the road. That the hybrid and electric technology is outstanding, was also important. Chery’s super hybrids such as the Tiggo 9 and Tiggo 8 are incredibly fuel efficient. Chery’s timing of having a wide range of affordable electric and hybrid vehicles at precisely the same time as Australian buyers were switching to EVs in record numbers was also key. The fuel crises caused by the war in Iran pushed EV sales to more than 23 per cent of all new cars sold in June and continued through July when it was above 21 per cent.In July 2026 Chery became the first Chinese car maker to surpass 20 million global sales. Sales in Europe for Chery were up by more than 200 per cent and in the UK Chery came in at No.2 for sales in July beating local favourite Ford.And the company hasn’t even started selling in the United States yet, but it will within the next two years.Chery has been very fortunate this time around, but luck is only when opportunity meets skill as they say.Or maybe Chery did find a genie’s lamp. In which case I wonder what its two other wishes were?
Future of Chinese family SUV previewed
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By Jack Quick · 23 Apr 2026
Chery has revealed an update for its flagship Tiggo 9 large SUV in China ahead of the Beijing auto show.It’s worth noting that this Chinese-spec version of the Chery Tiggo 9 is equivalent to the Jaecoo J8, which is sold in Australia.Despite sharing the same name, the Australian-specification Chery Tiggo 9 is sold in China as the Chery Tiggo 9X. The two cars are based on the same architecture and share a lot of components, though have different styling.This Chery-badged update for the Tiggo 9 is likely is a precursor to a Jaecoo-badged update for the J8. However, this is yet to be confirmed.The major change with this update is a revised exterior and interior design. On the outside there’s a new grille insert with vertical slots, plus a new LED headlight signature and a full-width rear light bar.Inside the cabin is now dominated by a giant 30-inch central touchscreen, which spills over into the front passenger space. It’s powered by a Qualcomm Snapdragon 8255 chip.Other highlights include interior ambient lighting, interior fragrance system and so-called Queen’s co-pilot 2.0 front passenger seat that reclines back and a leg rest.Five- and seven-seat configurations continue to be offered.At this stage Chery has only detailed the updated version of this Tiggo 9 with a carryover 2.0-litre turbocharged four-cylinder petrol engine. It’s understood the plug-in hybrid (PHEV) version with the 1.5-litre turbocharged petrol engine will follow at a later date.The Jaecoo J8 launched in Australia last year and is currently only offered with the aforementioned 2.0-litre turbocharged petrol engine and in five-seat configurations. Globally a PHEV and seven-seat versions are offered.With the Australian-specification Chery Tiggo 9, it also launched last year and is only offered with PHEV power and seven seats as standard. A new, front-wheel-drive Elite version has been introduced to complement the flagship all-wheel-drive Ultimate trim.
Budget family SUV has arrived
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By Tim Gibson · 14 Apr 2026
A new more affordable variant of the Chery Tiggo 9 plug-in hybrid family seven-seater SUV has just been unveiled.It will start from $52,990 (before on-road costs), which is $7000 cheaper than the only other Tiggo 9 variant on the market and will be available in showrooms from the start of next month. This price drop makes it cheaper than a comparative BYD Sealion 8, which has a starting price of $56,990 (before on-road costs).It also cements the Tiggo 9's comparative cheapness to a seven-seater example of the Mitsubishi Outlander PHEV, which recently increased in price, now starting from $66,790 (before on-road costs). Although the Outlander PHEV comes as standard with AWD.The main difference on this cheaper Tiggo 9 is it is front-wheel drive as opposed to the all-wheel drive system on the up-spec model.There are some other compromises buyers will have to make, including only two electric motors instead of three, producing a combined 225kW and 450Nm, as opposed to 315kW and 580Nm. There is a 19kWh battery, down from 34kWh, which nearly halves the electric-only driving range to 90km, according to more generous NEDC testing.On the inside, the FWD version gets much of the gear found on the AWD, such as heated front seats as well as a 15.6-inch central touchscreen and a 10.25-inch digital driver display. The FWD swaps leather seats for a synthetic-based material, with massage function only available on the driver’s seats, and neither front seat is ventilated.Other omissions include a heated steering wheel as well as heating and ventilation for the rear outward seats.From the outside, the Tiggo 9 FWD looks much the same, keeping the panoramic sunroof, but it does ride on smaller 19-inch wheels, down from the 20-inch ones on the AWD. The Tiggo 9 launched in Australia late last year and has managed 420 sales so far in 2026, trailing the likes of the BYD Sealion 8. 2026 Chery Tiggo 9 pricing
Australia's best large SUVs under $100K
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By Laura Berry · 16 Jan 2026
Large SUVs are the big, spacious heroes of suburbia, favoured by families with more than a couple of kids and picked for their adventurous and sporty looks when probably a people mover would do.Of course, there are the large SUVs that aren’t just tough looking but incredibly capable off-road, too. Then there are those which are fully electric, and bring supercar acceleration to something that feels like the size of a small house.As part of our ongoing 2026 CarsGuide Car of the Year awards, here are our top 10 large SUV model ranges from the sub-$100K category in alphabetical order and why they made the cut. Our top three, including the category winner, will be announced February 6.Chinese carmaker Chery brought its flagship Tiggo 9 seven-seater SUV to Australia in late 2025 and in one grade only - the Ultimate.CarsGuide reviewers found the Tiggo 9 to be outstanding value for money, but also standing out is its ‘Super Hybrid’ system which offers a large battery, fast charging and a long combined range with excellent fuel efficiency.Add to this a superbly comfortable ride and you can see why the Tiggo 9 has made our shortlist. Hyundai’s Santa Fe quickly became an Aussie family favourite after it was launched here 25 years ago. Loved for being spacious and affordable, this large SUV became safer, better to drive and more refined over the years until we come to today’s fifth-generation model, which is the best yet.The Santa Fe is a three-row large SUV available in both petrol and petrol-hybrid powertrains. It has some fierce rivals in this large and affordable SUV segment, but CarsGuide reviewers loved the way it combines practicality and value for money with style and refinement that can withstand all the spills and rough treatment delivered by families. So much kudos needs to go to Kia for launching its largest SUV ever - the EV9 - as an all-electric model only. A brave move that even made the EV9 unique in its segment as the first fully electric, seven-seat, upper-large SUV on the market.CarsGuide reviewers found the EV9 to be practical, superb to drive with outstanding levels of comfort and performance, and while it can be pricey there’s large fast charging batteries, with long ranges and vehicle-to-load power capability.Add to all this the futuristic chiselled looks and you have an SUV that’s bravely different, and beautifully fit for purpose.The Land Rover Defender is iconic. Famous for being the choice of transport for decades of hardcore adventurers to royalty and everyone in between, not many SUVs can combine prestige and off-road prowess like the Defender. The new Defender is a far more luxurious affair than the early Land Rover Series 1 from the 1940s that started the whole off-road SUV thing, but the blocky looks are still reminiscent of its agricultural ancestor.CarsGuide reviewers found the Defender to be comfortable and great to drive, with excellent practicality but fuel consumption can be high and towing capacity less than rivals.Available in a short- and long-wheelbase, with a choice of powerplants from supercharged V8s to hybrids the Defender is an exceptional go-anywhere luxury SUV.The Polestar 4 is a prestige electric coupe-style SUV that arrived in Australia in 2024, causing chins to wag due to its complete lack of rear window, and a digital review mirror.The rear window controversy was good publicity for the brand which arrived in Australia in 2022 with its Polestar 2 sedan but had seemingly gone off the boil with the arrival of a multitude of new Chinese electric SUVs.At 4.84m end to end, the Polestar 4 is about a finger’s length longer than the Tesla Model Y, but more expensive and would see its rivals as Audi’s Q6 e-tron Sportback and BMW iX3. CarsGuide reviewers found the Polestar 4 to have an impressive driving range, excellent performance, great styling… but that lack of back window and the digital rear view mirror, not so great. The new-generation Skoda Kodiaq arrived in 2025, bigger and more refined than the previous version, even if the styling appeared to have barely changed. CarsGuide reviewers found this seven-seater to be practical with excellent cabin storage and packed with loads of standard features, making the Kodiaq excellent value.Superb to drive with great handling and a comfortable ride, the Kodiaq is the alternative to more mainstream rivals such as the Mitsubishi Outlander or Toyota Kluger. Toyota’s seven-seat large SUV has also been on the shopping list of Aussie families since 2003 and while there’s more rivals to pick from than 20 years ago, the Kluger remains popular.CarsGuide reviewers found the Kluger to be spacious, practical, effortless to drive and with a fuel efficient hybrid powertrain, it is also outstanding value for money and comes with low servicing costs and Toyota’s reputation of reliability.Aussie Klugers are made in right-hand drive at Toyota’s Indiana plant in the United States. Toyota’s LandCruiser 300 Series is a legend in its own time, acclaimed worldwide as one of the most capable large off-roaders, that’s comfortable, and with an exceptional reputation for reliability.With rivals such as the Nissan Patrol and Land Rover Defender, CarsGuide reviewers found the LandCruiser 300 Series to not only be great off-road, but also have good on-road manners, too. Reviewers noted, however, the high price tag and the need for better off-road tyres.The new-gen Toyota LandCruiser Prado arrived in late 2024 amid high expectations given the popularity of the previous modelsThe new Prado had a completely new retro cool look, but also a higher price tag. Still CarsGuide reviewers found the Prado very effective off-road and a big improvement over the previous gen with an increased towing capacity of 3500kg. But CarsGuide reviewers also found the Prado to be underpowered and not as good value for money as a Ford Everest or Isuzu MU-X. Volkswagen's Touareg is a large, luxurious SUV that’s closely related to Audi’s Q7 but without the higher price.While all Touareg’s are five-seaters only, CarsGuide reviewers found it to be practical, full of sophisticated tech and refined in design and quality.A plug-in hybrid in the sporty R grade is available but CarsGuide reviewers found energy consumption to be high and EV driving range to be low.
Chery plans new model assault on the Australian market
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By Tom White · 04 Dec 2025
Chery’s Chief Operating Officer Lucas Harris said there were many more Chery models to come.
'The ultimate SUV' has arrived
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By Dom Tripolone · 07 Oct 2025
Chery is 'supercharging' its hybrid range.