BYD Seal News

A new hope emerges for once-favourite car body styles in Australia.

A new player has joined the all-electric passenger car game, with the Mazda 6e officially priced in Australia ahead of its impending launch. Now is a good time to look at how this new competitor shapes up to its primary rivals in the BYD Seal, Polestar 2 and Tesla Model 3. All four of these cars take on a sedan-style body shape (although some have a hatch tailgate), all are built in China, and all created some fanfare when they arrived in Australia. The established three players have had a few years to settle in, while Mazda’s EV will need to hit the ground running as the first of the brand’s renewed electric push, and a major part of its strategy to reduce its emissions as one of the manufacturers most exposed to Australia's new emissions laws.Here is how the 6e compares to those it will need to take down if it is to be a success. The 6e, which is a platform-share with the China-market Deepal L07, has been priced competitively.It is virtually the same price as the BYD seal, while coming in at roughly $5000 cheaper than the Model 3 and more than $10000 cheaper than the Polestar 2. As you walk up the line-up for these cars the 6e’s up-spec model costs an additional $3000, which gets you leather and synthetic suede seats, a leather steering wheel, and a synthetic suede interior. The other trio’s pricing for higher trim models extends into the $60,000s, $70,000s and even $80,000 range for the Model 3, but with that comes much more gear, larger batteries and the addition of all-wheel drive. The Mazda is the longest out of all its competitors, being closer in size to a large sedan rather than a mid-sizer.When it comes to power, the 6e lines up pretty closely to the rest of the pack of entry-level rivals, but it has the least grunt out of all of them.The Mazda wins out on driving range, with its bigger battery offering 560km, which is more than the Tesla and significantly more than the Seal and Polestar 2, which have ranges in the 400km bracket.There is not much in it on the charging front, but the 6e’s 10-80 per cent changing time takes the title on official numbers. All four cars have single rear-mounted motors. Unlike the 6e, the Seal, Polestar 2 and Model 3 all have options further up the scale for all-wheel drive. The 6e boasts an impressive list of standard features, which includes a 14.6-inch central touchscreen and 10.2-inch digital driver display, as well as synthetic leather seats, which are heated and ventilated in the front. The Seal’s touchscreen is bigger than the Mazda’s, and shares many of the same features, which in part explains the similar pricing of the pair. It does only have 18-inch wheels as standard like the Model 3 compared to the BYD Seal and Polestar 19-inches. If you’re keen to pump your tunes, the Mazda 6e’s has the biggest audio system out of its rivals, with its 14 speaker Sony system. Wireless phone charging, Apple CarPlay and Android Auto is standard on the 6e and the Seal, but the Polestar 2 only has a wired connection as standard, while the Model 3 does not have any such connectivity. Standard safety features for each car listed below:The Mazda 6e has not been crash tested yet, but its rivals have all achieved five-star ANCAP ratings.All models have the standard safety gear you would expect from modern cars, with a high number of airbags and advanced driving assistance systems.The Mazda 6e seems priced just about right to ensure buyers give it some serious consideration in the segment. In an age where driving range remains the key question of any EV, sitting at the top of the pile means it is a compelling proposition. It will have a fight on its hands to eat into the sales of competitors which have been around for much longer than it and boast similar specifications and trim. Time will tell whether the 6e will have the desired impact Mazda needs it to have as it paves the way for future EVs from the brand. 

BYD’s Sealion 6 will undergo a behind the scenes change in Australia, which could alter the future direction of BYD products for our market.Following the news of the end of production for the top-selling BYD Sealion 6 in China, the brand’s local division has confirmed to CarsGuide not only will the model live on, but it will swap production to the brand’s Thai factory.The “eventual” change will be seamless and imperceptible to Aussie buyers, and ongoing supply of the popular plug-in hybrid will not be affected, according to a BYD Australia representative.“BYD vehicles are built to the same exacting quality standards irrespective of the production location, so it doesn’t matter if the vehicles originate from China or Thailand,” the representative said. “Nor would we anticipate any impact to shipping and logistics costs.”While the shift may be imperceptible to buyers, it represents an interesting move for the Chinese brand in opening the door to potentially more Thai-built cars in the future.BYD opened its new Thai factory in 2024, which has been building the Atto 3, Dolphin, Seal and now the Sealion 6, with a capacity of 150,000 units a year. While the factory serves as a strategic facility for right-hand drive markets in the region, it also started exporting left-hand drive vehicles to Europe in 2025.This is because vehicles built in Thailand can dodge some tariffs placed on Chinese-built vehicles in Europe.The massive export boon, plus a big push in Thailand to electrify its vehicle fleet, has attracted multiple Chinese manufacturers to its shores.BYD joins GWM, which took over the Holden plant in the same province, as well as familiar giants SAIC Motor, Changan and GAC.GWM has also begun to source cars for the Australian market from its Thai facility, kicking off with the updated Ora electric hatchback.Thailand continues to be the country of origin for the majority of utes sold in Australia, including the Ford Ranger, Toyota HiLux, Isuzu D-Max and Mitsubishi Triton. It was once a strong export location for passenger cars from brands such as Honda, it has since fallen to the wayside as Australia’s safety and emissions standards further diverge from our South East Asian neighbours.More demand for electric vehicles and a higher specification level offered in Chinese cars has again made Thailand relevant as a point of origin for cars sold in our country.The majority of BYDs will continue to be sourced from China for the time being, but it will be interesting to see whether the shift to Thai production for one of its best-selling products will influence its local line-up in the future.BYD has an ambitious goal to be a top-three automaker in Australia by the end of 2026, and to achieve that goal it will aggressively expand on its line-up over the next 12 months.The brand has just launched its Atto 1 city hatch and Atto 2 small SUV both as fully electrics, and will soon offer the Sealion 5 as a price-leading plug-in hybrid mid-size SUV to sit below the Sealion 6. It will also top-out its local range with the Sealion 8 three-row plug-in hybrid SUV. The brand has also flagged an expansion of its smash-hit Shark 6 plug-in ute range, which currently only has a single variant. It has earmarked well-received upgrades from the related Denza B5 — such as differential locks, which are currently a glaring omission from the Shark 6’s equipment list.Other officially unannounced models in the works include the Seal 6 sedan and wagon pair, both will serve as plug-in hybrid alternatives to the fully electric Seal sedan, which has been on sale for some time. The pair appeared in regulatory approval documents earlier in January. These approval documents usually precede a launch by a few months.All form part of BYD’s plan to attack as many market segments as possible to challenge some of the most popular automakers in Australia. To achieve a podium finish, the brand will need to nearly double its sales tally from 2025, and unseat popular brands Hyundai, Kia and Mazda.

BYD’s model range looks to expand even further as the Chinese brand sets its sights on a podium finish in Australia by the end of 2026.We already know the brand will add the Sealion 5 affordable hybrid mid-size SUV and the Sealion 8 three-row SUV during the course of the year, but now thanks to new regulatory approval documents we can see two new as-yet-unannounced models are in the works.These are the Seal 6 sedan and its Touring wagon spin-off.The new information filed with the road vehicle descriptor database confirms the vehicles as plug-in hybrids, meaning they will likely complement the existing Seal sedan, which is pure electric.They are approved with two battery specifications (15kWh or 21.6kWh) both are paired with a 1.5-litre four-cylinder petrol engine. The engine produces just 70kW/120Nm, while there are two electric motor options, either 120kW/210Nm or 160kW/260Nm for total combined outputs of either 130kW or 163kW.In China those battery options provide a driving range of up to 128km for the 15kWh version, or 210km for the 25kWh version, but these are measured to the more lenient CLTC standard.Chinese prices indicate the sedan could be a non-SUV plug-in hybrid price leader.In China, the base 15kWh variant starts from the equivalent of just $21,000. If it follows the usual logic of adding roughly 20 per cent to the price by the time it lands in Australia, this would place the Seal 6 PHEV range in the $25,000 to $30,000 price bracket.The Seal 6 sedan and wagon were recently released in their Chinese home market, and carry a more recent version of the brand’s signature ‘Ocean’ styling language compared to the current Seal electric sedan.Chinese versions are front-wheel drive and have independent rear suspension. The Seal 6 can charge at up to 48kW on a DC connector suggesting a sub-30 minute charge time. Expect an 8.8-inch digital dash, either a 12.8 or 15.6-inch central multimedia touchscreen, over-the-air connectivity and updates, a 50W wireless phone charger, full LED lighting with some grades getting RGB ambient interior lighting, synthetic leather interior trim, dual-zone climate and V2L. The interior also adopts a newer and more refined styling approach compared to the Seal EV, and features a stalk-mounted gear shifter, which frees up more space in an also-redesigned centre console.The sedan offers 550 litres of boot space according to Chinese specs, while the wagon offers a significantly larger 670L with the rear seats up.BYD has made no secret of its lofty ambitions in 2026, with the new boss of the now-factory-backed operation Stephen Collins saying a top-three finish by the end of the year was “ambitious, but we think it’s possible”.“We want to move from a challenging brand to more of a leadership position,” he told CarsGuide previously.Part of this strategy would be “having a crack in every segment”, according to newly appointed Denza boss, Mark Harland, who worked on BYD during its rise before being appointed the chief of its premium spin-off.He said the brand looked to challenge Toyota’s market dominance by battling it across the market, not just in the biggest-selling SUV market segments.“Toyota has something like 95 per cent of the segments in Australia covered by at least one variant, and if we want to ever be number one we need to have vehicles available in those segments too,” he said.For its part, the Seal 6 is well placed to challenge everything from the Toyota Camry to the Skoda Octavia and Kia K4.BYD’s meteoric rise in 2025 (up 156.2 per cent) will need to be replicated again in 2026 if it wants a shot near the top of the market. To do so it will need to unseat some behemoths of the industry, like Ford, Kia, Hyundai and Mazda.Stay tuned for more details on the Seal 6 PHEV and BYD’s plans for the rest of the year imminently.

BYD has opened the door for a hybrid wagon renaissance in Australia, with a launch in the UK for its long-range hybrid Seal Touring.

BYD's hot hatch updated - but when will we see it in Oz?

BYD plots podium finish in Australia - but how will it get there?

Australians have been obsessed with SUVs for over a decade, but there are signs the infatuation is coming to an end and you can put it down to electric cars.

What if electric cars and hybrid utes aren’t the next big thing? Should you buy one or wait for hydrogen? Or do you just stick to petrol and diesel?

One of the world’s largest carmakers' recent entry into Australia is proving fruitful, as China’s BYD finds itself sitting amongst the nation's top 10 brands.But BYD hasn’t only just managed to nab itself 10th or even 9th - in June 2025 the brand was the fifth-most popular behind Toyota, Ford, Mazda and Hyundai.In fact, in the entire first half of the year BYD has sold 23,355 cars in Australia putting it ahead of competitors like Isuzu (21,883), MG (21,674), Nissan (20,604) and Subaru (19,910).The first six best-selling brands in terms in the first half of 2025 will be familiar: Toyota, Mazda, Ford, Kia, Hyundai and Mitsubishi. But then? GWM and BYD.While GWM’s growth compared to the first half of 2024 is up a steady 17.0 per cent, BYD’s rise since the same period last year is meteoric. Compared to its 9548 sales up to June 30 in 2024, BYD’s 23,355 sales so far this year means it’s up 144.6 per cent.Eighth on the ladder year-to-date is an impressive feat for a brand most Australians likely hadn’t heard of just a couple of years ago, but the brand recognition brought about by its Atto 3 and the few models launched since has clearly worked.The brand has even made it into the ute market before mainstays like Kia, with its plug-in hybrid Shark 6 ute having broken the five-figure sales barrier. The brand has shifted 10,424 Sharks since its launch earlier this year.It’s unsurprisingly BYD’s most popular model, followed by the Sealion 6 PHEV (4375 YTD) and its electric Sealion 7 sibling (3756 YTD).The Atto 3 remains popular enough despite sales halving compared to the same point last year, now 1854 units this year-to-date, followed by the Seal sedan (1609 YTD, down 60.7 per cent) and Dolphin hatch (1337 YTD, up 7.1 per cent).The only thing that seems like it could see BYD come undone is a report from last week via Reuters that production at some BYD factories has been “cut by at least a third”, but it’s yet to be seen whether this is confirmed, or whether this will have a direct impact on Australian sales.