Audi S6 News

Audi has revealed a light refresh of its A6 Sedan and Avant, and A7 Sportback, with the rivals to the likes of the BMW 5 Series and Mercedes E-Class launching in Europe, along with their sportier S6 and S7 counterparts.

Audi Australia has confirmed the new-generation S6 large sedan is priced from $149,900 plus on-road costs, with it a presenting a better value proposition than before

Audi Australia is preparing a torrent of new RS and less-potent S models to launch this year that is expected to give a massive boost to its sportscar sales.No less than 12 full-fat Audi Sport models - RS-badged vehicles and the flagship R8 - will either

Carmakers spend up big on the annual Super Bowl commercials, with a 30-second in-game spot costing $3.7m and even slots at the start and end of the game commanding premium prices. It's money well spent if they can attract attention – and turn it into sales. And a good ad can go far beyond the game day, turning viral and getting millions of views. Volkswagen's Darth Vader from the 2011 Super Bowl and the hot Adriana Lima commercial from the 2012 Super Bowl are just two of the stars that went on to become global successes.So which were the big contenders this year? Mercedes-Benz was early out of the gates with a teaser featuring swimsuit model Kate Upton 'washing a car slowly'. The shapely Ms Upton didn't actually get her own hands wet – except to blow a bit of foam around – and her role seems to be mainly distracting the footballers who are doing all the hard work. Merc followed up with what must have been a costly exercise for the CLA, with a pact offered by Willem Dafoe as Satan, and the Rolling Stones 'Sympathy for the Devil' as the soundtrack.Watch the Mercedes-Benz Kate Upton car wash adWatch the Mercedes-Benz Soul adWe reckon Coke filched ideas from two top Aussie movies. Their Coke Chase ad featured a gang of Mad Max baddies and a crew of showgirls in a pink Priscilla bus, vying with a Great Escape motorbike, a posse of cowboys and a camel-leading Arabian sheik – all in a race to a giant Coke bottle. The ad was the key creative in an online campaign that lets viewers vote to let three of the teams reach the bottle first – or delay the other teams by watching linked 'sabotage' videos. Watch the Coke Chase adThe early teaser for Toyota's 'Wish' spot featured The Big Bang Theory's Kaley Cuoco – it looked like fun and was backed up with the 'Careful What You Wish For' full ad, which gained much from Cuoco's perky personality as Penny.Watch the Toyota Wish teaser ad Watch the Toyota RAV4 Wish adKia's Space Babies teaser shows some fantastic CGI, and an even more fantastic answer to kids asking where they come from. The ad works well nearly right to the slightly lame ending, but it's doubtful it stacks up as something to rival their viral stars, the Soul Hamsters.Watch the Kia Space Baby adBut the Kia ad that had everybody talking -- including motoring journos -- was 'Hotbots', where a robotic motor show stand attendant (we don't call them booth babes here) gets revenge on a grubby guy.Watch the Kia HotBot adHyundai went all-out for the Super Bowl with several spots. The 'Team' one for Santa Fe was an early favourite, with some great performances from child actors -- and a very scary mum.Watch the Hyundai Santa Fe Team adThe 'Playdate' took you on an extreme day out of having fun and upsetting security guards, bikies and police, with the Flaming Lips providing the soundtrack.Watch the Hyundai Playdate adThe Genesis was talked up in 'Excited' with Hyundai touting its advantages over high end, and particularly German, luxury cars.Watch the Hyundai Genesis Excited adAnd then there was the aversion therapy of 'Stuck', showing some of the worst vehicles you can be stuck behind in traffic -- unless you have a Hyundai Sonata to overtake them, of course.Watch the Hyundai Sonata Stuck adVolkswagen ditched the Star Wars theme, and instead drafted reggae legend Jimmy Cliff for their 'Get Happy' teaser – and then got into a little hot water with the full ad, which shows Caucasian men taking off Jamaican accents. Perhaps it's still a Star Wars link ... the movie franchise faced similar accusations of racial stereotyping with the Jamaican-sounding Jar Jar Binks.Watch the VW Get Happy adWatch the VW Jimmy Cliff adVW then followed up with a low-key but effective 'bad dog' ad, showing what to do when the dog eats your car keys.Watch the VW Bad Dog adAudi tapped into every adolescent boy's fantasy with a lad heading off to prom night alone being tossed the keys to his dad's Audi S6, kissing the football jock's girlfriend and generally making it a night to remember.Watch the Audi Prom adFiat has launched a trio of ads for the 500L, all aimed at emphasising how much larger it is than the garden variety 500. Date, Sisters and Wedding are all flavoured with Italian dressing and – while not as scorching at the Catrinel Menghia Abarth ads – still manage to be cheeky.Watch the Fiat 500L Date adWatch the Fiat 500L Sisters adWatch the Fiat 500L Wedding adThe Chrysler group turned on the patriotism for their slightly saccharine ode to a farmer and Whole Again ads.Watch the Dodge Ram Farmer adWatch the Jeep  Whole again adAnd even snack food Doritos has got in on the car act, with one of the finalists for its Crash the Super Bowl ad playoff featuring the perfect solution to a back seat dog problem.Watch the Doritos Road Chip ad 

Audi is preparing to spear its RS and S models into Australia. Top of the wish list, the RS4, will return in its new A4 body early next year - but only as a wagon. Ask the question about a sedan and Audi goes quiet. “There's no official word about an RS4 sedan,” says Audi Australia's Anna Burgdorf. The RS4 will get the same 331kW V8 as the RS5, recently tested in Germany by Carsguide. Also new for Australia in November this year will be the S6 and S7 with a 4-litre V8 - dubbed TFSI - which is a derivative of Audi's existing 4.2-litre V8 mill. The 4-litre has cylinder deactivation to save fuel and is the same engine - though slightly different tuning - as found in the latest Bentley Continental. Bentley offers the V8 as an option to its ongoing W12. Europe will debut the S8, which also gets this 4-litre V8, but it is yet to be confirmed for Australia. “It's unlikely,” Burgdorf says. “There is a customer trend to sporty sedans (think S7 and Mercedes CLS) and that's indicated by our sales of the A7. The S7 may have more interest than an S8.” Audi launched the A4 in June and will now prepare the A4 and A6 Allroad models for an October debut. The second generation Q5, with a new 2-litre turbo-petrol engine option, in December. The A3 arrives as a five-door in the first quarter of 2013 and an S3 version will follow. The sports version of the Q5, the SQ5, is here about June 2013. Audi has since May 2011 sold a hybrid version of the Q5 in Europe. Though also intended for sale in the US, the 180kW/480Nm wagon isn't on the Australian shopping list. “It is likely to be too expensive for us,” Burgdorf says. “It also gets the same fuel consumption average as the new 2-litre petrol engine so there's no advantage for Australia.”

...and that’s easy work for the Carparazzi spy shooters.They have caught an Avant that is expected to have a turbocharged 4.0-litre V8 with more than 310kW.

…during high-speed testing on the Nurburgring course in Germany. The V8 turbo mechanical details are identical to the four- door but the wagon could be even faster with smoother airflow over its tail end, as well as much more practical.

The mid-sized S-car still has four tailpipes, a more-aggressive nose and side skirts, but there is less of the obvious go-faster body bits. The German make has also been more restrained in the engine room, according to Carparazzi sources, by removing the 5.2-litre V10 currently fitted to the S6. Next time around, judging from this car caught on a trip from Germany to Gothenburg in Sweden, the powerplant is a turbocharged 4.0-litre V8 that could also do double duty in a Bentley Continental GT.

More than $1 million dollars worth of luxury Audi vehicles rolled into Darwin on May 2 as part of the company's push to raise awareness of the brand in regional areas of AustraliaAudi Australia has achieved its fourth all-time record sales result, as the month of April drew to a close.Closing the month with sales of 605 units, Audi is now 41 per cent ahead of its April 2006 result, or 177 units.Cumulatively, the brand is now 41 per cent ahead of the same period last year, up 740 units to 2536 units for the year.Audi Australia's managing director Joerg Hofmann said the result is yet another sign of confidence in the Audi brand in Australia.A further sign of commitment from the German luxury brand in Australia is the recent appointment of AP Eagers/Stuart Motor Group in the Northern Territory.The dealership, officially known as `Audi Centre Darwin', is headed by dealer principal David Russell.“AP Eagers prides itself on customer satisfaction and service excellence and will bring a professional sales and aftersales model to Audi customers in Darwin and the Northern Territory,” Mr Russell said.“Audi is the fastest-growing luxury brand in Australia and will end 2007 with another year of record growth.“The growth of Audi in the market is a clear sign of growing interest in the brand from the luxury car-buying public and the Northern Territory is another important region to assist Audi in its mission to become the No.1 premium brand.”Audi is yet to launch several key new models this year, including the new TT Roadster, Audi S3, Audi A5/S5, Audi R8 and the new Q7 4.2 TDI quattro.Another feather in the cap of the new Audi Centre Darwin is the Audi Roadshow, which showcases the most sought-after models for prospective customers, including the rare Audi S6, TT Coupe and RS 4 models.The roadshow aims to build awareness of the Audi brand around the country, particularly in relation to its top-most models.The roadshow will be in Darwin until May 14 and any interested Audi customers are encouraged to visit David and the team at Audi Centre Darwin to arrange a personal appointment for a test-drive.An official dealership opening cocktail party will be held on Tuesday.Audi Australia's regional sales manager Peter Barron and regional after-sales manager Robert Montgomery will attend the event. Be sure not to miss the AUDI ROADSHOW, showcasing the eight vehicles listed below, at Audi Centre Darwin on the Stuart Highway, Berrimah, until May 14AUDI A3 3.2 V6 Quattro S TronicCharacterised by the sporting elegance of a coupe and the versatility of a five-door vehicle, sophisticated technology and well-defined driving dynamicsDIMENSIONS: L: 4286. W: 1763, H: 1423. wheelbase 2578m.ENGINE: 3.2 V6 developing 184kW (250bhp), 320Nm. 0-100km/h in 6.3sec. Maximum speed 250km/h (governed).TRANSMISSION: Quattro permanent four-wheel drive with electronically controlled multi-plate clutch, electronic diff lock.PRICE: $65,500.AUDI RS4 AVANT 4.2 V8 QuattroThis is a thoroughbred sports saloon with supreme everyday qualities.ENGINE: With maximum output of 309 kilowatts (420 bhp), the 4163cc, V8 revs to 8250rpm and reaches peak torque of 430Nm at 5500rpm, with 90 per cent of total torque available between 2250-7600rpm. 0-100km/h in 4.8secs and 200km/h in 16.6sec. Top speed is limited electronically to 250 km/h.TRANSMISSION: Latest generation of Audi's permanent four-wheel drivePRICE: $168,100.AUDI CABRIOLET 3.2 V6 FSI MultitronicNewly designed body with emphatically sporty stylingDIMENSIONS: L: 4573mm, H: 1391mm, w'base 2650mm. Luggage compartment: 315L (246L with the hood open).ENGINES: 3.2 FSI V6 developing 188kW (255bhp), 330Nm, 0-100km/h: 6.8s. Top speed: 250km/h (governed).TRANSMISSION: 7-speed continuously variable multitronic automatic transmission (in combination with front-wheel drive). Front-wheel drive.PRICE: $107,800.AUDI A6 AVANT 3.2 V6 FSI Quatro TiptronicAudi A6 allroad quattro. New, distinctly sporty designDIMENSIONS: L: 4.93m, W: 1.86m, H: 1.46-1.52m, wheelbase 2.83m.ENGINES: Powerful 3.0 V6 TDI developing 171kW (233bhp), 450Nm. TRANSMISSION: 6-speed tiptronic gearbox. Quattro permanent four-wheel drive for all engine versions.PRICE: $109,150.AUDI S6 5.2 V10 Quattro TiptronicDistinct sports appeal, elegant style and supreme comfortENGINE: 5.2L V10 engine with FSI technology. This is the first time a V10 engine has been incorporated into a member of the A6 family. Output of 320kW at 6800 rpm and peak torque of 540Nm achieved between 3000-4000 rpm. 0 to 100km/h in 5.2secs. Top speed: 250km/h.TRANSMISSION: Latest generation of quattro permanent four-wheel drive with asymmetric/dynamic torque split.PRICE: $195,900.AUDI A8 4.2 TDI Quattro TiptronicPowerfully dynamic, elegant design.DIMENSIONS: L 4.43 m, W 1.90 m, H 1.25 m, wheelbase 2.65 mENGINES: High-revving V8 developing 309kW (420bhp), 430Nm between 4500 and 6000rpm. Acceleration 4.6secs. Top speed: 301km/hTRANSMISSION: Six-speed manual gearbox with short gearshift travel. R tronic sequential gearbox (optional). quattro permanent four-wheel drive, perfect weight distribution 44 per cent to 56 per cent.PRICE: $210,000.AUDI Q7 4.2 V8 FSI Quattro TiptronicPowerful yet elegant exterior and interior design.DIMENSIONS: L: 5.09m, W: 1.98m, H: 1.74m, wheelbase 3.00m. Five, six or seven seats available.ENGINE: 4.2 V8 FSI developing 257kW (350bhp), 440Nm at 3500 rpm.TRANSMISSION: 6-speed tiptronic transmission, quattro permanent four-wheel drive with asymmetric/dynamic torque split.PRICE: $116,800.AUDI TT 3.2 V6 Quattro S-TronicNew dynamic, striking exterior and interior design. Body using innovative ASF principle incorporating aluminium and steel, with roadster-specific reinforcements.DIMENSIONS: L: 4.18m, WL 1.84m, H: 1.36m, wheelbase 2.47m.ENGINES: 3.2 V6 developing 184kW (250bhp), 320Nm.TRANSMISSION: Six-speed S tronic quattro permanent four-wheel drive for the V6 versionPRICE: $88,900.