Toyota Prius city car litmus test

Feedback from show patrons will help determine whether the production version of the Prius c Concept is headed to Australia.

The Prius c Concept is the inspiration for a future small hybrid with an entry price point and superior fuel economy. If approved for Australia, the city car will join the iconic hybrid Prius brand, broadening its appeal.

Toyota Australia senior executive director sales and marketing David Buttner said the urban appeal of cars such as the Prius c would further increase the acceptance of hybrid cars in the market.

"This car has the core Prius values based on Toyota's proven Hybrid Synergy Drive technology  strong performance, great fuel economy and ultra-low emissions," Mr Buttner said.

"We are bringing it to the Australian motor show to test its appeal among buyers who we expect will come from a different group to those attracted to the current Prius. They are compact-car buyers, including young singles and couples, who want a mainstream city car that provides outstanding fuel economy while being fun to drive."

The Prius c Concept, unveiled at this year's Detroit auto show, provides a surprisingly spacious interior in a compact package.

It will include many advanced technology features, including some offered on the current Prius.

The production car is due to be launched in the US during the first half of 2012.

No timing has been announced for a possible Australian introduction.