Biggest Australian Motor Show

Australian International Motor Show event director Russ Tyrie said the demand for space from exhibitors had exceeded the space available at the event’s previous location, the Sydney Convention and Exhibition Centre.

“The response from exhibitors after the Sydney edition last year has seen the show grow to a point where it will be over 30 per cent larger in floor space this year,” Mr Tyrie said.

“Our exhibitors want more space; they’re bringing more vehicles – and exciting vehicles too.

“The Melbourne Convention and Exhibition Centre (MCEC) gives us enough room to be able to accommodate them – and to create the biggest and best show possible for visitors.

“The show will also be larger than the last time a major motor show was held in Melbourne in 2009.”

The revamped motor show will take advantage of the flexible facilities of the award-winning MCEC, which is the largest and most versatile convention and exhibition space in the southern hemisphere.

Such was the response from exhibitors that over half of those on show in Sydney have requested more space for their stands in Melbourne – largely to show-off future products or concept cars.

“I cannot think of one exhibitor that has not expressed its intention to show either a future model or a concept car in Melbourne,” Mr Tyrie said.

“And a number intend on doing both.

“Already we have had Peugeot and Audi making announcements regarding future models having their Australian debut at the show – and there will be many more.

“The good news is that a lot of the stars of the show appear to have a heavy focus on new technology – especially green technology such as alternative fuels.

“A number of brands will also have new supercars and sports cars, with some showing off new design concepts.

“There will be plenty happening.”

Tickets are currently on sale through the Australian International Motor Show website at a special early bird rate.

The Australian International Motor Show opens at 6pm on Friday 1 July and runs through until Sunday 10 July at the Melbourne Convention & Exhibition Centre.