Mercedes-Benz GLE-Class vs Gac Emzoom

What's the difference?

Well into its second generation, the Mercedes-Benz GLE remains a key player in the luxury large SUV space.

Though it lags well behind the BMW X5 in terms of sales, by about half in fact, the GLE still aims to exude status and luxury, helped by a facelift in 2023.

In its category, there are however plenty of badges with the power to lure buyers away: Audi, Porsche and Range Rover. Even non-Euros like Genesis and Lexus.

Despite the facelift, the category is moving on with big screens and more tech, where the GLE still has to rely on some traditional charm to win over wallets - especially in our big diesel ‘450d’ guise.

A week behind the wheel around and out of the city should reveal whether the GLE still has a strong-enough USP in 2025.

GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.

It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.

But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.