What's the difference?
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
Let’s make one thing clear from the very beginning - this new Mercedes-AMG GLC63 S E Performance is technically superior to the model it replaces. Whether it’s actually better or not, is the real question at the heart of the matter.
Why? Because, like the C63 sedan stablemate, AMG has opted to replace the previous model’s 4.0-litre twin-turbo V8 engine with a new 2.0-litre four-cylinder hybrid powertrain. It was a move brought about in part because of increasingly stricter emissions standards in Europe, but also ties-in with the German firm’s success in modern Formula One racing.
While the new hybrid system offers more power, more torque and better fuel economy, as the lukewarm response to the C63 has demonstrated, the hard reality for AMG is that its buyers associate it with V8 and even V12 engines. That emotional pull is hard to replace with logic, even if the new model offers technical superiority.
But how does the new powertrain suit the GLC63 - is it just technically better or is it holistically improved?
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Like I said right from the start, this new, hybrid version of the AMG GLC63 is technically superior to the model it replaces in every meaningful way. It is faster, more powerful and more fuel efficient and therefore a better performance SUV than the model it replaces.
Is it a better model than the one it replaces? Ultimately that will come down to how much stock you put into the soundtrack and your feelings on an AMG not powered by a V8 engine.
Because if you can see past that, then the AMG GLC63 is an absolutely fantastic performance SUV. Not only does the new powertrain make it faster in a straight line, but the chassis is very well-balanced, making for an engaging driving experience.
For those who can look past the smaller engine they will be rewarded with an incredibly fast and rewarding-to-drive member of the AMG family.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.