Mercedes-Benz E300 vs KGM Torres

What's the difference?

It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.

But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.

Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.

Sales figures show Australian buyers are moving away from pure internal combustion engine power for their family cars. Instead they’re looking for hybrid, plug-in hybrid and electric models.

While a number of brands - mostly newer manufacturers from China - are going down the plug-in hybrid route, others are focusing on regular or 'plugless' hybrids. Think models like the GWM Haval H6, Hyundai Tucson, Kia Sportage, MG HS and Toyota RAV4.

KGM (formerly SsangYong) is also headed down this path and the first hybrid model from the Korean carmaker is the Torres.

The Torres is a mid-sized five-seat SUV with unusual, rugged looks, but it hasn’t had an impact on the sales charts as yet. This hybrid version could change that. It’s affordable, spacious and offers a serious point of difference from its compatriots, as well as rivals from China and Japan.

But is it as good as those popular rivals?