What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Aston Martin is best known for two things - being James Bond’s preferred mode of transport and building grand tourers.
The new DB12 is the latest in a long line of memorable grand tourers from Aston Martin that dates back to the DB2 of the 1950s and runs all the way through icons like the DB5 (1963-65) and more recently the DB7 (1993-2003), DB9 (2004-2016) and DB11 (2016-2023).
Except there’s a slight problem with this lineage - Aston Martin doesn’t think the DB12 is a ‘grand tourer.’ Instead, the brand has decided to define it as a ‘Super Tourer’ and claims this is a car that “takes a new direction” for a brand that is more than 100 years old.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
Typically when a car company makes a bold claim in their press release it's hyperbole designed simply to grab attention. But in the case of the DB12, Aston Martin truly has built something different than before, elevating it beyond its previous ‘Grand Tourer’ status.
While ‘Super Tourer’ may be a bit dramatic in name, this is a very impressive car across the board. It’s fast, fun, luxurious, comfortable, opulent, stylish and liveable, so while it may require a heavy financial investment, you are duly rewarded.
Plus you also get to pretend to be James Bond…