What's the difference?
They're doing it again! Actually they've been doing it again for a bit now. It’s Mercedes-Benz Australia and plug-in hybrid tech.
The Ross and Rachel, or Jim and Pam of the premium automotive world.
It's been a will they, won't they for a while, and in the past Mercedes has dipped its proverbial plug into the electrons a few times and gotten cold feet.
But now it says it’s all in. There are others, the GLA and GLC SUVs, plus there’s the new C63 performance car, but this one feels like a bit of an arrival.
Yeah, the C-Class is no longer the Mercedes-Benz in terms of sales, but it might be the best way to make the most of a bit of battery power.
Freedom of choice has been the focus for the luxury car industry for more than a decade. Buyers were free to choose from a seemingly endless amount of variations and bodystyles to suit their taste and lifestyle.
It gave birth to the ‘four-door coupe’ then the ‘SUV coupe’ and so many more. But now it seems car makers have reached their limit, as evidenced by Mercedes-Benz’s newest offering - the CLE Coupe and Cabriolet.
While technically a new addition to the range, the CLE actually replaces not one existing model, but two. The CLE will fill the gap left by both the C-Class Coupe and E-Class Coupe, allowing the German brand to simplify its line-up (ever so slightly).
So, what is the CLE Coupe and how will it live up to expectations of two different car buyers? Read on to find out…
Plug-in hybrids will probably not appeal to all buyers, but in the premium space they make sense.
Smooth electric driving paired with the potential for weekend trips outside the 100km-or-so range make the C350e a decent thing, let alone its price parity with the C300.
It still doesn’t top the charts for value or practicality, but even aside from the PHEV tech, the C350e remains a fun-to-drive sedan that holds its own in the executive space.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
The CLE Coupe really feels like a car of the times. As the electric vehicle market continues to suck in resources, the days of endless variants and body styles is going to wane. But the truth is the CLE does a nice job of filling the demands that both previous C-Class Coupe and E-Class Coupe buyers are looking for.
It’s a stylish model with plenty of technology on the inside, so it should appeal to those who want something refined and elegant for their lifestyle. It has a hint of sportiness on road, without being overtly dynamic or uncomfortable; although Mercedes-AMG will cater to those buyers soon enough. And it offers the kind of space inside that buyers of both models will find acceptable (as long as they don’t have to climb into the back regularly).
The biggest challenge will be convincing C-Class customers to take the big jump up in price over the model it replaces, while at the same time convincing E-Class buyers that this is still something special and different given its similarities to the old model.
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.