What's the difference?
Think of a Mercedes-AMG and the first words that spring to mind are probably not - understated, efficient and restrained. And yet those are probably the best words to describe the all-new C 43.
Of course, before we go any further it’s important to note that the C 43, even in its previous six-cylinder guise, was never meant to be as wild, raucous or powerful as the C63 flagship - that’s simply not its role in the AMG line-up.
But even so, this new model is a dive into fresh territory for the brand and puts a very different spin on the AMG sports sedan as we know it.
This is a four-cylinder model, complete with a Formula One-derived electric turbocharger, so it lacks the sound and fury you expect from something carrying the ‘AMG’ badge - but that doesn’t mean it’s a bad car, as we’ll explain.
Ford’s legendary F-Series has been America’s best-selling truck for more than four decades. A major factor in that success is the Super Duty range (F-250/F-350/F-450), which reports for duty when loggers, landscapers, miners, oil-field workers and anyone else with seriously heavy on- and off-road load-hauling requirements needs more than the entry level F-150 can deliver.
Not surprisingly, such extreme-duty towing is also required in Australia, particularly by tradies with heavy equipment, and/or for recreational and sporting pursuits that involve multi-axle caravans, horse floats, boat trailers and the like. Some of these large trailers feature a goose-neck design which requires a prime mover-style turntable coupling mounted in the cargo tub.
There are a number of small volume importers which cater for these specialised requirements, including Harrison F Trucks at Melton in Melbourne’s outer west. Harrison provides ADR-approved right-hand drive conversion, local certification and sales/after-sales service for these American giants, one of which we recently sampled for a few days to see what life is like in the world of the Super Duty.
The new AMG C 43 may lack the drama and excitement we’ve come to expect from the German performance brand, but that doesn’t mean it’s a bad car. Yes, it could be more extroverted and the ride could be improved, but this is still a sharp-looking sports sedan with loads of punch.
This is a car that speaks to its times, with ever-stricter emissions regulations making it harder and harder for car companies to produce loud, wild and charismatic cars. So Mercedes-AMG has worked within those boundaries and come up with a car that retains at least some of those core elements that has made the brand so desirable over the years.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
If you’ve got something really heavy to tow and you have the budget to do it in grand style and with minimal effort, then a Super Duty could be just what you’re looking for. Its gargantuan proportions make it impractical for daily driving in Australian city and suburban traffic, but as a heavy-duty tow vehicle, particularly for long-haul open highway work, you’ll feel like king of the road.
Vehicle supplied by Harrison F-Trucks.