Mazda CX-8 vs Omoda 9

What's the difference?

So, what did my family think about the Mazda CX-8 GT SP diesel all-wheel drive? I love how it performs on the road - it's super easy to drive and you don't notice how large it is in a car park.

There are some great family-friendly features scattered throughout and I like how practical this is too with the extra seats and top-tether points. The multimedia system isn’t my favourite and I would have preferred to have seen a few extra airbags and a 360-degree view camera, but overall, it’s a good family car and gets an 8.0/10 from me. 

My son loved the sun blinds and the cool colour of the seats. He also gives it an 8.0/10.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

To be honest, I can't really tell the CX-8 and CX-9 apart on the road. They're both large SUVs that sport the classic Mazda bonnet - sharp and long. Up close, the CX-9 has a bulkier shape but otherwise they are remarkably similar.

The CX-8's darkened grille generates some interest with its lattice-work and there are enough shiny chrome accents scattered about the car that it looks pretty.

Yet, the sporty sharpness that Mazda is known for is still hinted at with its shaping and the 19-inch black alloy wheels.

Our model is finished in 'Platinum Quartz Metallic' and it is the highlight for the exterior styling for me. I think because it's such an interesting colour to look at - it varies a lot depending on lighting conditions. Sometimes, it almost has a sheen of pink to it and at others, it looks like pearly sand.

The interior looks polished and refined with its burgundy leather trim and soft-touchpoints. Again, there is a lot of chrome inside to make otherwise dull features, like air vents, pop out.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The CX-8 is a very practical family hauler because there's ample room in all three rows. Yes, even adults will be able to squeeze into that third row without too many complaints!

All rows enjoy well-cushioned seats and up front they are electrically adjustable, but unfortunately, only the driver's side has lumbar support.

The middle row can slide forward manually or by using the electric button found on the side of the seats... but doing it yourself is way faster.

They do slide far enough forward that you won't embarrass yourself too much when you have to clamber into the third row. Where the seats have a 50/50 split-fold and manual adjustments (accessed via the boot).

In the first two rows there are lots of individual storage options but the front enjoys the most. The middle console is deep enough to be useful and I like the dual opening lid. Each row gets a couple of cupholders and drink bottle holders, too.

The charging options are great, with each row getting two USB-C ports and the front getting a wireless charging pad and 12-volt socket.

All of the controls and dials feel within easy reach and the 10.25-inch touchscreen multimedia system graphics are clear.

You can use it as a touchscreen or opt for the rotary dial but switching between the two was awkward for me. Especially, since the touchscreen function is disabled when you are using the wireless Apple CarPlay. This also has wired Android Auto, for those users. 

The amenities are practical throughout with a dark headliner, three-zone climate control and heated outboard seats and retractable sun-blinds in the middle row.

Good news for families because there are five top-tether points across the back rows and ISOFIX child seat mounts on the outboard seats in middle row, in case you need them.

You can fit a 0-4 rearward facing child seat and it shouldn’t impact on front passenger comfort. 

My six-year old found it super easy to get in and out of this car because of the 205mm ground clearance and wide door apertures. He enjoyed the high seating position, too, but was disappointed he couldn’t see out of the sunroof!

The boot space is a bit cramped with all three rows are in use at 209L but folding the third row opens up a more respectable 775L - perfect for the average family and its stuff!

The loading space is level, with the temporary spare tyre and clever storage compartments housed underneath. There is a retractable cargo blind and net, luggage anchor points and a 12-volt port, too. 

And, as always, I love a powered tailgate, which this has!

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.