Why smash-hit Mazda denied to Oz
By Byron Mathioudakis · 04 May 2026
Mazda has enjoyed unprecedented success in North America with the CX-50 since its 2022 release, filling a unique space in the Japanese brand’s line-up while attracting a new type of buyer with its chunky, urban-adventure crossover styling.But, despite repeated requests since the beginning of this decade for a version to be sold in Australia, the company headquarters in Hiroshima has refused permission for the mid-size SUV to be re-engineered for us.But why?According to Mazda Australia Managing Director Vinesh Bhindi, the reasons why the CX-50 has not made it here yet has to do with a lack of support from Japan and the United Kingdom.“There isn't a factory that makes it in right-hand drive (RHD),” Bhindi told CarsGuide at the unveiling of the CX-6e SUV electric vehicle in Melbourne.“We still want it, but at this stage, the answer from head office is it's not available.”However, there’s more to it than that.Mazda Motor Corporation General Manager of Global Sales and Marketing Manabu Osuga went deeper, revealing the surprising reason for the lack of desire from other big RHD markets.“RHD is the challenge,” Osuga said. “There's two other key markets, Japan and the UK, and they're not warming to it as hard as Australia. So, that's really the challenge.“The CX-50 is quite big car for both the Japanese market and the European market, especially in terms of the width, which is much wider (than other comparable small-to-medium-sized SUVs).“It's even wider than the CX-5, and is even equivalent to the CX-60 through to the CX-90 (big SUV) sizes. So, because of that, Japan is not raising its hand and the UK is not raising its hand. Only Australia is raising its hand.“So, this generation is quite a tough equation that we need to solve, it's been so successful in the USA.”That said, Osuga is optimistically taking the ‘never-say-never’ approach that one day a future version of the CX-50 will land.“But, this stage, it doesn't stop us asking,” Osuga revealed. “(Developing for RHD requires) a high-level number, but if we can prepare, like, at least 50,000 units to 100,000 units (to be sold globally in RHD), then we can… discuss about it (being imported to Australia).”Bhindi stated that he will continue to support Osuga’s efforts, adding that he will not give up on the CX-50 fight for Australia.“(It’s been a massive hit) not just in the US, but also in Canada and Mexico,” Bhindi said.“And (the CX-50) has been tailored specifically for those markets, but which may not translate to other markets around the world.“We will continue to lobby with Japan and European colleagues to say, ‘let’s have a bigger (RHD SUV)!”Essentially a stretched and rebodied version of the smaller, Mazda 3-based CX-30, the CX-50 has garnered popularity with buyers who might have otherwise considered a Subaru Outback, before the latter grew into a significantly larger SUV than it has traditionally been.This vacating of a proven market segment may open opportunities for the CX-50 to become a more-global proposition in the future.As reported, the CX-50 is made at the joint-venture Mazda and Toyota Manufacturing USA factory in Alabama, USA, next to the Toyota Corolla Cross. The two vehicles are unrelated otherwise, except for sharing Toyota’s series-parallel hybrid system, since Mazda does not as yet produce one.This might change when the expected second-gen CX-50 arrives later this decade, probably in time for Mazda’s highly-anticipated SkyActiv-Z hybrid system that promises to break new ground for efficiency and performance, in keeping with the brand’s reputation for making driver-centric vehicles.Previously, Mazda has also cited limited manufacturing capacity at the JV plant as another reason why it has not bothered with CX-50 RHD.Whether this leads to another production site outside of the USA is unknown at this stage.If this happens, Japan and Thailand (another RHD market) have been mooted in past speculative reports as contenders, along with Mexico and perhaps China.Watch this space.