Maserati Ghibli vs Omoda 9

What's the difference?

The Maserati Trofeo Ghibli is a very strange beast, but there's no doubt that it is a beast. Fast, loud and capable on a race track, and yet still closely resembling a classy, expensive Italian family sedan, it is genuinely unique. And genuinely strange, in a good way.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The Ghibli Trofeo is an alluringly beautiful car from just about every angle, with a genuine sense of occasion and presence about its nose, a sleek side profile and a much improved rear end, where the light clusters have been redesigned.

The Trofeo special touches are impossible to miss, particularly from the driver’s seat where you look straight into two vast nostrils on the bonnet. There are also carbon fibre pieces on the front air duct and the rear extractor for a sportier, wilder look.

The red details on the air vents on each side are the highlight, though, while the lightning bolt on the Maserati trident badge is another nice touch.

The interior is simply beyond special and feels even more expensive than it is. Overall, I’d say it again, it’’s alluring. Italian style at its best and the Ghibli is the Cinderella point in the range, because the Quattroporte big brother really is too large, and the Levante is an SUV.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

From the driver’s seat, the Trofeo Ghibli feels spacious indeed, and while it’s not as vast in the back as a Quattroporte, there’s plenty of room for two adults, or even three small children.

The move to throw sportiness at the Ghibli has led to it having firm but fabulous seats. They’re comfortable, and the leather is luscious, but the actual seat back is constantly letting your spine know that this is no ordinary Ghibli. 

Throw it around a track, though, and the seats feel just right, providing the kind of support you need.

Boot space is ample at 500 litres and the Ghibli feels like the sort of car you could take your family in, if only it didn’t make you feel like you were spoiling your children too much.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

This will be the last time Maserati gets to enjoy a proper Ferrari engine - a 3.8-litre twin-turbo V8 good for 433kW and 730Nm - before it moves to a more electrified future, but it’s certainly going out with a lot of loud bangs.

Deafeningly lovely, the V8, which drives the rear wheels, will shove you to a shouty 100km/h in 4.3 seconds (fast, but not stupidly so, although it feels even quicker) on your way to a very Italian top speed of 326km/h. 

We can report that it exceeds 200km/h with consummate ease and has epic amounts of torque on tap.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Maserati claims a slightly inexact fuel-economy figure of 12.3 to 12.6 litres per 100km, but good luck ever achieving it. The desire to open the taps and really chew some fuel will aways be overwhelming. 

We drove it on a race track and would easily have been exceeding 20 litres per 100km, so our test figure is probably best not spoken about.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

We were fortunate enough to drive all three Trofeo models - Ghibli, Levante and Quattroporte - on the track at Sydney Motorsport Park, which really is the only way to fully appreciate vehicles with Ferrari V8 engines, 433kW and rear-wheel drive.

Maserati is keen to point out that other premium brands don’t offer that kind of grunt in their rear-drive cars, indeed most of them are going all-wheel drive, and that level of playfulness is a real USP, it believes.

The thing is, the company also acknowledges that its buyers are older, wiser and wealthier types moving up from the German brands. 

The Trofeo range, in particular, then, is a real niche within a niche. I picture Maserati buyers as being slightly sedate yet stylish. Fans of the nicer things in life, but not flashy, or thrashy, about the cars they drive.

And yet, unlike other Maseratis, the Trofeos are flame-spitting beasts that sound like Game of Thrones dragons. Clearly there are people who like their classy Italian saloons to be insanely fast and track ready. And hooray for them, because as weird as it seems to flog a car like this so hard, the Trofeo Ghibli was well and truly up for it.

It’s also the pick of the litter, being less SUV like than the SUV Levante, and less stupidly long and heavy than the Quattroporte. 

Its shorter wheelbase and lighter weight make it the most fun and light on its feet when being thrown around. We hit an easy 235km/h on the front straight before hurling into Turn One well north of 160km/h, and the Ghibli just held on tight before using its torque to hurl it at the next bend.

It sounds, as I’ve said, amazing, but it’s worth saying again because it’s a real Maserati (or Ferrari, really) advantage of choosing this car.

The brakes are also up to the task of repeated track-hard stops, the steering is lighter and less talkative than a Ferrari perhaps, but still excellent, and the whole Trofeo Ghibli experience is best described, on circuit, as being better than you would possibly imagine.

Out on the road, you don’t have to put up with the firm ride that pressing the Corsa button compels, and the Ghibli reverts to its smooth, cruiser persona - while still looking sporty as hell.

The only letdown is the seats, which are a little on the firm side, but everything else about the cabin is so luxe you almost forgive it. 

While this car makes no sense to me, it obviously excites enough people for Maserati to make a business case, and charge $265,000 for the Trofeo Ghibli. Good luck to them, I say.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Maserati offers a three-year, unlimited kilometre warranty, but you can choose to buy 12-month or two-year warranty extensions, and even a sixth or seventh-year drive-train warranty extension. 

When much, much cheaper Japanese and Korean cars are offering seven and even 10-year warranties, this is so far off the pace that such a fast vehicle should be embarrassed. And if you're buying something Italian, a better, longer warranty would seem like a must. I'd be negotiating at sale for them to throw the longer warranty offer in.

Maserati says servicing for the Ghibli has a "ball park costing of $2700.00 for the first three years of ownership" with a service schedule of every 20,000km or 12 months (whichever occurs first)

Also, "please note that the above is indicative only of the manufacturers basic routine service maintenance schedule and does not include any consumable items such as tyres, brakes etc or additional dealership charges such as environmental levies etc."

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.