Lotus Emira 2024 Video Review

Lotus - it’s one of the most iconic names in the history of automobiles and was once Great Britain’s answer to Ferrari - on the road and the Formula One circuit. 

But that was a long time ago, in the 1960s and ‘70s. Since then Lotus has been on a rollercoaster ride through various owners who put in various levels of investment, resulting in various degrees of success.

But through it all, Lotus has stayed true to the ethos of company founder, Colin Chapman - ‘simplify, then add lightness.’ It’s obviously a playful saying, but it spoke to the core elements of Lotus cars, agility and driving purity.

Read the full Lotus Emira 2025 review: i4 First Edition.