Lotus Emeya vs Omoda 9

What's the difference?

As both the conclusion to this Lotus trilogy, but also a car in its own right, the Emeya earns a positive review. It was fitting that I happened to drive the brand’s three newest models in the order I did - Emira, Eletre, Emeya - because it turned out to be the most interesting way to experience them.

The Emira is the swansong for Lotus as we knew it, while also giving a hint of what is to come, while the Eletre rockets into a dramatically different realm. But the Emeya manages to combine elements of both - the dynamic edge from the Emira with the luxurious and electric influence of the Eletre - resulting in a very likeable modern sports sedan.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

It may be a contemporary electric sedan, but the latest Lotus design language does have a clear visual connection to the brand’s most iconic model - the Esprit. The angular lines create a wedge-like silhouette that harks back to the 1980s Esprit, albeit with a more modern appearance.

It does also have some less glamorous angles, especially around the rear three-quarter but it certainly doesn’t fall into the trap of having the non-descript, aerodynamic shape that some EVs can.

Inside the cabin is very luxurious and premium, taking the same styling from the Eletre and carrying it over. That means a very slim instrument display and a very large central screen for the multimedia systems. 

The overall level of fit and finish is impressive and gives the Emeya an unmistakably high-end feeling.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Even though the Emeya carries over much of the same interior design as the Eletre SUV, it’s still not the most practical sedan.

There are two cupholders in the centre console, a small shelf underneath the wireless smartphone charging pad and a centre console box, but aside from that, there’s no other significant storage space in the front.

The door pockets are quite narrow and while very plush, the cabin feels more like a sports car than a luxury limo.

The multimedia system, which runs through a 15.1-inch HD OLED screen looks very slick and is fairly easy to use, but does take a couple of days to get comfortable with it completely.

Where the Emeya impresses inside is with its space, the front seats are comfortable and offer good support, but in the back there’s a generous amount of room.

This is thanks to the length of the Emeya, which is why it looks a little awkward from some angles externally but it has allowed Lotus to create more internal room.

The Emeya is nearly 200mm longer than the Taycan overall and in its wheelbase, creating more legroom in the rear for passengers.

Those in the back also get access to a small screen to control the air-conditioning, recline their seats and even adjust the glass roof between opaque and clear. There’s also two USB-C ports and a pair of cupholders in the central armrest.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The switch to electrification means Lotus has been able to share the same powertrains from the Eletre with the Emeya. Not that it’s a bad thing from a performance perspective, with the Emeya and Emeya S dual motors making 450kW and 710Nm.

The Emeya R gets more powerful motors - producing a seriously impressive 675kW and 985Nm - and a two-speed transmission for faster acceleration.

Lotus claims the Emeya and Emeya S can run 0-100km/h in a rapid 4.1 seconds, while the Emeya R takes just 2.7 seconds. Top speed for the Emeya is 250km/h, while the R is slightly faster at 256km/h.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

All three Emeya variants share the same 102kWh lithium-ion battery and 800-volt architecture. Lotus claims the entry-grade and Emeya S models have a WLTP range of between 500-610km, while the more powerful R can manage between 435-485km. Thanks to its lower, sleeker body that’s approximately 75km and 35km more than the equivalent Eletre.

Lotus also claims the Emeya is one of the fastest charging EVs on the market today, capable of going from  10 to 80 per cent capacity in just 14 minutes when using a 400kW DC fast charger. 

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

When I drove the Eletre I was struck by the challenges of making modern electric vehicles feel unique and special across each brand. There is a ‘generic’ level of performance that makes it hard to tell the difference between a Lotus or BMW or another EV. 

That’s noticeably less of an issue with the Emeya, which may be bigger and heavier than the brand’s former sports cars, but it does have a surprisingly agile and responsive chassis when you get it out on the open road.

Lotus may be leaning on Geely for its EV knowledge, but when it comes to ride and handling, the British brand has a deep well of talent and experience to draw from.

Does it feel as agile and dynamic as the Emira or an Exige? Of course not, but it is a genuinely enjoyable and engaging car to drive. Certainly compared to its direct rivals, the Emeya has no trouble holding its own on a challenging section of winding road.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Lotus Australia doesn’t offer capped price servicing, so you’ll need to discuss the on-going maintenance costs for your Emeya with your local dealer. The recommended service interval is 24 months or 30,000km.

However, every new Lotus model is covered by a five-year/150,000km warranty for the car, with eight-year/200,000km cover for the drive battery.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.