Lexus LS600H vs Jaguar XJ

What's the difference?

Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.

In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.

The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.

The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.

This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?

Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.

With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.

As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.

Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.

It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.