What's the difference?
Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.
In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.
The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.
The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.
This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?
Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.
With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.
The Infiniti Q50 Red Sport sedan really wants you to love it, and this latest version is doing its best to impress the heck out of you with its looks and features.
So much so that you'll take it home... and live with it, forever. And then there's that engine – armed with a formidable twin-turbo petrol V6, the Q50 Red Sport's outpowers all its rivals.
But then there's the BMW 340i which is not that much more expensive... and it's a BMW. And what about the Lexus IS 350? That's more like the Infiniti, but also more popular.
Oh, and don't forget that we when first met the Q50 Red Sport last year we didn't exactly get off on the right foot. The engine's formidable grunt seemed too much for the car to handle. Then there was the jiggly ride, and the steering wasn't great either unless you were in Sport + mode. It's all coming back now...
Perhaps the Q50 Red Sport had changed. This is the new one, and Infiniti had assured us it's a different car now.
Do we give it another chance? Of course, and we do, in a quick 48-hour test. So, has it changed? Is it better? Would we live with it forever?
The Lexus LS 500 and 500h are both exceptional cars. The ‘obnoxious’ styling especially to the grille makes the offerings from BMW, Benz and Audi look bland and overly corporate inside and out. It’s really in the dynamics department that the LS falls short of its rivals and only the LS 500 is enjoyable if you like to drive with a degree of conviction.
Both the LS500 and 500h, though, have wonderfully comfortable rides and this together with those sumptuous interiors makes these the perfect place to be if you’re in the back being swiftly and quietly taken to you next meeting.
For me the sweet-spot pick would be the LS 500 F Sport for its value and dynamic ability.
The Q50 Red Sport is a premium sedan that's great value, with a cracker of an engine. While Infiniti has improved the ride and steering, it still feels to me that the engine is too powerful for the wheels and chassis to handle. But if you're looking for something of an untamed beast, this car could be for you. Just don't say we didn't warn you.