Lexus LS600H vs Audi S4

What's the difference?

Almost 30 years after Lexus launched its original LS flagship sedan, the fifth generation of the car has arrived in Australia in what appears to be the brand’s never-ending battle to hunt down and beat Mercedes-Benz, BMW and Audi at their own game.

In some markets it looks as though Lexus is making headway. In the United States last year Mercedes-Benz was the best-selling luxury brand, followed by BMW and then Lexus. To give you even more insight, 50 per cent of all Lexus sales globally are in the US.

The story is different in Australia, with Lexus hardly a threat to the big three Germans, selling about a third less each month.

The Lexus LS is the Japanese prestige brand’s flagship and comes with a price that nudges up against formidable rivals. There’s the Mercedes-Benz S-Class, BMW 7 Series and Audi’s A8. Only the best cars from a few of the best brands in the world – no pressure, Lexus.

This may even be a reason to buy one – in that it’s not one of the traditional three. You could see Lexus as the popular underdog that in some ways does a better job than the usual suspects. A people’s favourite perhaps?

Just look at how often it’s mentioned in songs. According to lyrics.com.au the word Lexus has been used in 873 songs. Meanwhile Mercedes Benz appears in 500, Audi in 402 and BMW in 307.

With all this in mind we headed to the Australian launch to drive the LS 500 and its hybrid twin the 500h.

Audi would probably prefer you not to realise this, but the five distinct versions of S4 and S5 on the market all pertain to a single performance and equipment formula spread across five different bodystyles. 

Yes five, and this has been the case for more than a decade, with the S4 sedan and Avant wagon, A5 two-door Coupe, convertible Cabriolet and five door liftback Sportback all representing vastly different shapes for you to choose from, with the same underpinnings. This simply echoes the A4 and A5 ranges they’re based on of course, and BMW clearly thought it was a good idea too, given the 3 and 4 Series ranges were split into individual lines at the start of last generation.

Mercedes-Benz offers a similar array, minus the liftback, but is happy to wrap the whole lot under the C-Class label. 

So, given that the A4 and A5 range scored a mid-life update a few months ago, it’s only logical that the changes flow on to the performance S4 and S5s, with the top-tier RS4 Avant following suit. 

We’ve covered the latter in October, and now it’s the turn for the former, and CarsGuide was among the first to drive the updated S4 and S5 ranges at their Australian media launch last week.