What's the difference?
Most people that are wealthy enough to be ferried around in a car or limo choose a long luxurious sedan like a Mercedes-Benz S-Class, BMW 7 Series or a Lexus LS. Of course, there are now also SUVs that are used for the same purpose.
But what about a plush people mover? There are very few of these available in Australia and they don’t sell in huge numbers. But Lexus believes there is a market for such a model and it has just launched the big and bold LM. The hybrid-only range is a unique proposition and the LM should hold appeal for limo and tourism operators, and larger cashed-up families.
This initial launch drive was a slightly different format to usual. Given the intended use of the lounge-like model, Lexus arranged for us to be collected in the LM by a chauffeur and ferried from Melbourne to the Mornington Peninsula. From there we got behind the wheel for a brief drive, but many of my impressions will focus on the passenger cabin experience.
Note too that the LM500h does not land until early 2024, so we only sampled the LM350h AWD.
So jump aboard and let’s see if this Lexus can do everything the LS can do - and maybe even a little bit more.
As far as vehicle niches go, this is pretty niche. The Mercedes-Benz EQV is Australia’s first premium electric seven-seat commercial vehicle-based people mover.
The EQV falls under Benz’s electric ‘EQ’ banner and is based on the Vito van platform, but adapted to house an all-electric powertrain.
However, unlike the popular EQA small SUV or recently launched EQB, don’t expect to see too many EQVs on the roads.
It is likely to appeal to airport transfer operators, hotels and other corporate customers that need to ferry multiple people around in comfort.
But given the kilometres those airport limo drivers can clock up in a day, is an EV capable of doing the job? And will these buyers be happy to fork out more than $150,000 for the privilege?
The Lexus LM is going to be a niche model. This was not designed to appeal to people that may have bought a Toyota Tarago back in the day, or even a Kia Carnival now.
It has a specific purpose for ferrying people around in absolute comfort and at that, it succeeds in a big way.
It’s just a bonus that it’s great to drive.
Welcome to the automotive equivalent of a business class airline suite.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The EQV is indeed a curious offering. The driving range is decent, but not outstanding, and depending on what you’re using it for, it could be a savvy investment. Especially if you charge using solar power. You’ll also save on servicing costs. But if you’re a limo operator, it really will depend how many kilometres you’re going to do each day. A V-Class might suffice.
Either way it’s great that Benz is giving buyers electric options in a variety of body styles and segments - an SUV simply won’t suit everyone.
If you can live with that ride quality and have the deep pockets for an EQV, there’s more than enough to like. But I suspect there won’t be many of you.