What's the difference?
Ah, yes, the Lexus GS. Toyota's luxury off-shoot had high hopes for the new big boy when I first saw it a few years ago. Not thousands-of-sales high hopes, but the company thought a rear-wheel drive luxury sedan stacked with gear you didn't even know you wanted would be a dead-set winner.
And to be fair, they were right. I ran a GS as a long-termer and it was impeccably-mannered. In hybrid form. It wasn't sparkling, but my goodness, it used barely any fuel; especially impressive given its size.
As the sun is surely setting on the GS, it's time to have a look and see if it's a match for the BMW 5 Series or the Mercedes E.
It might not be as tribal as Ford vs Holden, but there’s a rivalry between BMW and Mercedes-Benz that occasionally becomes more obvious - the launch of the new Mercedes E-Class only months after the BMW 5 Series being one of those times.
But Mercedes has done something different. Instead of multiple variants and electric cars under the E-Class banner, Australia gets just one, the E300.
Is it enough to tackle the big Bavarian sedan in the sales race? We attended the Australian launch just north of Melbourne to find out.
Weirdly, given all the good things I've had to say about the GS F Sport, it doesn't quite hang together. It's missing that certain something the Europeans have in their chassis, particularly the BMW 5 Series, and with ageing interior tech, it's struggling to keep up.
It's a car built for specific tastes, and they're more California than Straya. And that's perfectly okay, but unfortunately, that doesn't translate to a stampede of buyers. Having said that, none of its German rivals (or its beleaguered Japanese counterpart, Infiniti) could claim wild sales success either.
The GS is a terrific car, underrated but also just not quite there for my taste. The GS F, though, that's another thing altogether.
The E-Class is stacked with kit, looks great, and is an effective and comfortable way to get around in built-up areas or across the countryside.
While it’s not the most dynamically engaging - it’s pipped by its Bavarian rival there - it offers more comfort-oriented features than most, and the cabin is a pleasant place to spend a day driving.
If you're disposed towards stumping up the asking price, the extra outlay for the 'Plus Package' will probably be most relevant to you if you’re covering long distances due to the Airmatic suspension.
Otherwise, even a simple-spec E300 provides a step up from what you might expect from an executive sedan.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.