Lamborghini Urus vs Toyota Prius C

What's the difference?

Lamborghini is famous for making glamorous supercars whose pilots seem so carefree they don’t appear to need a boot, or back seats, or even families.

They don’t even seem to mind them being so low they have to get in and out on all fours – well that’s how I need to do it, anyway.

Yup, Lamborghini is famous for these exotic race cars for the road… not SUVs.

But it will be, I know it. 

I know, because the new Lamborghini Urus came to stay with my family and we torture tested it, not on the track or off-road, but in the 'burbs doing the shopping, the school drop-offs, braving multi-storey car parks and the potholed roads daily.

While I never like to give the game away this early in a review, I need to say the Urus is astounding. This is truly a super SUV that is every bit as Lamborghini as I hoped, but with a big difference – you can live with it.

Here’s why.

See if you can guess the name of the world's first ride-sharing app. You're thinking Uber, right? Nope. It was a company called Sidecar. It's broke now, shuttered for good in 2015. What about the first video-on-demand service? Netflix? Nope. Amazon beat them to it, for starters, but so did many other, now-defunct companies who tried it even earlier.

The point is, being first on the scene is no guarantee you'll be the best, or the most successful. I mean, just look at electric cars; plenty of manufacturers were doing all-battery models before (and arguably better than) Tesla, and every one of them is now parked in Elon Musk's gargantuan shadow.

Before full-electric there were hybrids, and first to arrive on that particular scene in any meaningful way was Toyota and its awkwardly shaped Prius, back in 2001. And they had that field to themselves for a while, but soon enough the other manufacturers trotted out hybrid and plug-in hybrid models of their own.

And so Toyota shook up the Prius offering, launching the seven-seat Prius V, and the bite-sized (and Yaris-based) Prius c we've tested here, in 2012, hoping to broaden the appeal of its hybrid offerings. Problem is, 2012 was an awfully long time ago, and so Toyota has waved its wand over the ageing Prius c for 2018, changing its design, tech offering and interior in an effort to keep it fresh.

So, is the Japanese giant still head of the hybrid class? Or has it been beaten at its own game?