Kia Optima vs Volvo V90

What's the difference?

If you travel long distances, want a good amount of space and don’t want to pay big bucks for a new car, then yeah, maybe there is a reason sedans like this will hang around for a while longer.

Sure, the appeal of sedans mightn’t be as strong as it once was, but models like the Kia Optima prove they still have a reason to exist.

The V90 Cross Country is a carefully considered, hugely practical, and sleek full-size wagon. It has power to shift a family and all that goes with it, along with leading edge safety for maximum protection. The engine could be quieter, the ride smoother, and the warranty longer. But if you're thinking about a premium five-seat SUV, we suggest checking out the passenger car driveability this Volvo offers.

Cosmetic changes for the facelifted 2018 Kia Optima include new headlights and tail-lights with revised LED signatures (but still halogen lamps in the base model), and there are newly sculpted bumpers and new wheel designs across the two-model range. 

We had the base model Si, which doesn’t look as good as the GT model, because it has smaller wheels, the sporty body kit and misses out on the LED headlights, but the LED daytime running lights are still present.

The GT has a more aggressive look, and the side skirts, front spoiler and rear diffuser fit it better - there are dual exhausts, but not sporty quad exhaust tips.

In fact, this model is a bit like the old-man version of the Optima. No offence intended to old men, of course. The GT is just heaps sportier, and I reckon it’s considerably more attractive as a result. 

Still, the inherent sleek styling of the Optima remains - the chrome highlighting along the window line is a bit too sheeny for me, but the angles and stance of this model are quite gracious. I really dig the fact the top of the windscreen mirrors the ‘Tiger Nose’ grille shape.

I'm no exterior designer, but I liked the existing Optima more - it just looked a bit neater, even though it had a decent amount of bling with its Mercedes-like diamond-pattern grille, as opposed to the cheese grater look seen here.

There’s not quite as much bling inside the cabin of the Si, either, but it is still a well-designed space - just not as special as the premium package offering of the GT (which gets leather trim - not nappa leather, but still a quality cowhide finish, and more). Check out our interior photos to see if you agree - but size and interior dimensions of the Optima are hard to argue against.

Three people have led Volvo's drive towards its current ultra-cool design look and feel. Thomas Ingenlath is Volvo's long-time chief design officer (and CEO of the brand's performance car subsidiary, Polestar), Robin Page is head of Volvo design, and Maximilian Missoni oversees exterior design.

In a rare case of healthy designer egos not getting in the way of a positive outcome, this trio has developed a classically simple, Scandinavian approach combining echoes of Volvos past, like the large grille, complete with 'Iron Mark' logo, and current signature elements including the dramatic 'Thor's Hammer' LED headlights and lengthy tail-light clusters.

The Cross Country off-roady bit comes courtesy of black wheelarch over-fenders, with the same shade applied to the window glass surrounds, front air vents, side skirts and lower section of the rear bumper.

Inside, the look is cool and sophisticated, with clean form working hand-in-hand with straight-forward function. The colour palette runs from brushed metal highlights, through grey, to black.

Our test vehicle featured three option packages, with two impacting interior presentation. All the details are listed in the price and value section below, but in terms of the cabin, the 'Premium Pack' adds a panoramic glass sunroof, and tinted rear glass, while the 'Luxury Pack' brings ventilated 'Perforated Comfort Seats' trimmed in (partial) nappa leather (the standard trim is nappa leather 'accented'... without the perforations).

The overall feel is composed and serene, with a layered approach to the dash including a mix of soft-touch materials and 'metal mesh' highlight elements.

A 9.0-inch centre touchscreen is portrait oriented with large vertical vents either side, and a 12.3-inch digital driver display sits inside a compact instrument binnacle.

The seats look inviting with raised stitching defining neatly sculpted panels, the curved head restraints another characteristic Volvo touch.

Overall, the V90's design is carefully considered and understated, but far from boring. It's great to look at on the outside, while the interior is as calming as it is efficient.

I really like the way Kia designs its cabins. Sure, there’s a lot of black in here, but there’s also a lot of thought put into the usability of the space.  

The high-mounted 7.0-inch infotainment and multimedia touch screen in the Si is simple to use, and for 2018 the Optima range gets Apple CarPlay and Android Auto - you couldn’t get that in the Optima up to this point. 

Also included are a reversing camera, USB input, Bluetooth phone and audio streaming and six speakers. The Si model misses out on sat nav - you’ll have to use the maps app on your phone. No DVD player either.

Storage is well thought out in here, with big bottle holders in the doors, a good sized pair of cup holders up front, and a nice little storage bin for your phone, wallet, keys and so on.

There’s a driver info screen with a digital speedo, and even on this base model you get a dual-zone climate control air conditioner. The updated Optima gets a new steering wheel, too.

Now, what about the back seat?

It may be considered a ‘mid-sized’ sedan, but there’s limo-like space. With the driver’s seat in my position (I’m about six feet tall) there was still heaps of rear legroom in the rear seat, with ample knee room, good foot room and decent shoulder space, too - three of me could slot across the back bench comfortably, which means kids will fit easily, too. There are three top-tether points and two ISOFIX points as well.

Kids and adults alike will be happy with the rear air vents back here, and there’s a flip down armrest with cupholders, too. Again, big bottle holders appear in the doors, and there are map pockets in the back seats.

What about boot space? With so many people choosing SUVs over sedans because they’re theoretically more practical, the Optima offers good food for thought - it has enough luggage capacity for a bunch of suitcases (510 litres VDA in size) and there’s a full-size alloy spare under the boot floor. If you need more, you could always invest in a roof rack setup?

At just over 4.9m long, more than 2.0m wide, and a touch taller than 1.5m the V90 CC is a substantial wagon providing seating for five, ample cargo space, and lots of thoughtful touches to help ease the daily grind.

Those in front enjoy heaps of space as well as a centre console incorporating two cupholders, an oddments tray, two USB ports (one to enable Apple CarPlay/Android Auto connection and one for charging only) and a 12-volt socket, all able to be hidden by an elegant, roll-top cover. A similar, smaller cover rolls over a coin tray near the gearshift.

There's also a decent (cooled) glovebox, generous door bins with room for large bottles, and a small lidded box on the lower dash to the right of the steering wheel.

Switch to the rear and the 'roomy' theme continues. Sitting behind the driver's seat set for my 183cm (6.0ft) position I had plenty of leg and headroom, and the width of the car means three average-sized adults can populate the back seat without resorting to uncomfortable contortion.

A centre flip-down armrest houses a pair of pop-put cupholders, an oddments tray and a lidded storage box. But the modest door bins are too narrow for normal size bottles. On the upside, though, parents of small children everywhere will welcome the standard perforated pull-up blinds for each rear door window.

There are also netted map pockets on the back of the front seats, plus adjustable air vents at the back of the centre console and supplementary vents in the B-pillars. Our car's Versatility Pack option added a three-pin 220-volt power outlet at the base of the tunnel console, too.

Then, there's the business end, with the V90 coughing up 560 litres of boot space with the rear seats upright. More than enough to swallow our three-piece hard suitcase set (35, 68 and 105 litres) or the jumbo-size CarsGuide pram, or various combinations of the two.

With the second row 60/40 split-folding rear seat (with through port) down that grows to a substantial 913 litres. And that's measured to top of seat height. If you're loading up to the headlining those numbers stretch out to 723L/1526L.

Plus, there's a 12-volt outlet, bright lighting, a stretchy retaining strap on the right-hand wall, strategically placed shopping bag hooks and tie-down anchors at each corner of the floor.

The Versatility Pack option also adds a 'grocery bag holder' which is a piece of pure Nordic genius. It's essentially a flip-up board that pops out from the cargo floor with two bag hooks at the top and pair of elasticised retaining straps across its width. For small shopping loads it keeps things secure without the need to bring in a full cargo retaining net.

And to make lowering the rear seat and opening up that extra volume easier, the Versatility Pack also brings a pair of power control buttons for rear seat folding located near the rear door.

The space-saver spare is located under the floor, and if you're hitching things to the back, maximum tow weight for a braked trailer is 2500kg and 750kg unbraked.

Icing on the practicality cake is a handsfree power operated tailgate, which combines foot-under-the-rear-bumper auto opening with buttons in the door's lower edge to close it and lock the car.

The question of value in the V90 Cross Country can't be considered without thinking about competitors, and the all-wheel drive premium wagon concept is available above, below, and in line with the Volvo's $80,990 (before on-road costs) price tag.

For $112,800 the Mercedes-Benz E220 All-Terrain offers a similar size package, also powered by a 2.0-litre, four-cylinder turbo-diesel engine. It's a well-equipped, luxury-focused offering, but can't match the Volvo for power and torque.

Audi's A4 allroad 45 TFSI is comparable at $74,800, but smaller than the Volvo in every key measure, and its petrol engine can't match the V90's grunt.

Then the Volkswagen Passat Alltrack 140TDI is yet another Euro all-wheel drive 2.0-litre turbo-diesel four, but this time the cost of entry is 'just' $51,290. Appreciably smaller than the Volvo it's a less powerful but neatly resolved option.

So, in terms of standard equipment we'll cover active and passive safety in the safety section below, but aside from that the features list includes: nappa leather accented trim, power-adjustable and heated front seats (with memory and adjustable lumbar support), a leather accented steering wheel and gear selector, four-zone climate control, satellite navigation, and 10-speaker high-performance audio (with digital radio plus Apple CarPlay and Android Auto connectivity). A voice control function enables hands-free management of media, phone, nav and climate.

There's also keyless entry and start, the handsfree power operated tailgate, a rear sunblind, LED headlights (with 'Active Bending' function), LED tail-lights, rain-sensing wipers, cruise control, 20-inch alloy rims, a 360-degree camera (including reversing camera), 'Park Assist Pilot + Park Assist' (front and rear), plus the 9.0-inch centre touchscreen and 12.3-inch digital instrument display.

Then on top of that lot, our test car was loaded with three option packs. The 'Premium Pack' ($5500) adds a power panoramic sunroof, tinted rear glass, and Bowers & Wilkins 15-speaker premium audio.

The 'Versatility Pack' ($3100) adds the grocery bag holder in the boot, a compass in the rear view mirror, the power folding rear backrest, a power outlet in the tunnel console, and rear air suspension.

Plus, the 'Luxury Pack' ($2000) tips in power side support and a massage function in the front seats, a heated steering wheel, and ventilated 'Comfort Seats' with perforated nappa leather accented upholstery.

Squeeze in 'Crystal White' metallic paint ($1900), and you're looking at an 'as-tested' price of $93,490 before on-road costs.

The Si model is powered by a 2.4-litre four-cylinder petrol engine, which has seen no changes to its specifications for this mid-life update.

Engine specs remain at 138kW of power at 6000rpm, while torque is rated at 241Nm at 4000rpm. It makes use of a six-speed automatic transmission only - there’s no manual transmission here, but you do get paddle shifters - and it's front wheel drive (the Optima isn't available with AWD, or as a 4x4, or in rear wheel drive - the latter is left to its bigger brother, the Stinger).

The GT gets a zestier drivetrain with more horsepower - it has a 2.0-litre turbo four-cylinder engine with 180kW/350Nm, which is much more desirable, but also louder than the Si’s 2.4. It also has a six-speed auto transmission, and is FWD. If you're into ratings and statistics, that 2.0-litre with a turbocharger is one of the perkier offerings for its engine size in the class.

There is no hybrid model available, despite a plug in hybrid petrol version (allowing you to run in EV mode) being sold in European markets. No diesel here, either, while other markets get a 1.7-litre turbo diesel. No LPG model here, or anywhere else, for that matter.

Towing capacity for Optima models is 750kg unbraked and 1700kg braked for the 2.4-litre, and 700kg/1400kg for the 2.0-litre turbo. Tow bar down-weight is capped at 80kg.

If you're concerned about engine problems, suspension problems, clutch and transmission issues, be sure to check out our Kia Optima problems page.

The V90 Cross Country is powered by Volvo's (D4204T23) 2.0-litre, four-cylinder, twin-turbo diesel engine.

It's an all-alloy, direct-injection unit producing 173kW at 4000rpm and 480Nm from 1750-2250rpm.

Drive goes to all four wheels via an eight-speed automatic transmission and Volvo's fifth-generation, electronically-controlled all-wheel drive system (including off-road mode).

Kia claims a very realistic fuel economy rating of 8.3 litres per 100 kilometres for the Si model, and we saw damn close to that consumption during our week of testing. On the highway it will sit at around 6.5L/100km, ensuring good mileage, while city driving will push usage above 12.0L/100km. Our overall average was 8.5L/100km, which is good. Use the eco mode, and you'll get a little better use.

The turbocharged GT model uses a little more, according to Kia’s 8.5L/100km combined average claim, but we guarantee you’ll actually use more than that because it’s more eager to please.

Fuel tank capacity is 70 litres - plenty of size for long distance drives.

Claimed fuel economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 5.7L/100km, the V90 CC emitting 149g/km of CO2 in the process.

Despite an standard auto stop-start system, after close to 300km of city, suburban and freeway driving, the on-board read-out settled on an average of 8.8L/100km. Using that number, the 60-litre tank provides a theoretical range of 680km.

The Optima has some really good elements to the way it drives, but sadly  some less impressive bits as well.

Let’s start with the not-so-great stuff - the 2.4-litre engine in this Si model just isn’t as enjoyable as the turbo unit, and the fact that Kia still doesn’t offer a hybrid version here, despite doing so elsewhere, is a bit of a downer.

The drivetrain isn’t terrible - the six-speed auto is smart enough, and there’s usable power if you boot it. The two more sedate drive modes, 'Eco' and 'Comfort', mean the transmission will aim to save fuel and limit throttle response, with a bit more of a lazy feel to the drive experience. But in 'Sport' mode it is definitely more rewarding in terms of acceleration and performance, offering a bit more pep and urgency (we didn't do a 0-100 km/h speed test, but take our word for it); it undoubtedly at the cost of fuel consumption.

It’s just a bit of a shame Kia doesn’t offer the turbo in this spec, too. Fuel use for the Si model is better than the turbo, however, so it could be ideal for buyers who are more worried about the bottom line than design and a sportier drive.

The thing I like most about the Optima is its road manners - the steering and suspension have been tuned for local conditions, just like all Kia products, and it shows. 

The electric power steering is really well sorted, making for easy parking moves and good assuredness at higher speeds. And the turning circle is decent, too - 10.9m (so, the turning radius is 5.45m). 

Plus the ride comfort is really good. On the highway it coasts along with very little fuss, and around town it deals with lumps and bumps impressively. Sharp edges can upset things a tad, and mid-corner bumps can make it jitterbug a little bit, but not to a degree that would rule it out of contention if you want a mid-sized sedan.

It’s pretty quiet on the open road, too, and the adaptive cruise control makes long-distance driving a simple task. The GT does suffer a little bit more road noise, though.

From the minute you hit the starter button there's no doubt a diesel engine resides under the V90's bonnet. This iteration of the 2.0-litre twin-turbo hasn't been around all that long, so its rather noisy character comes as a surprise. But once you get past that first impression, selecting D and extending your right ankle results in spirited acceleration.

Volvo claims 0-100km/h in 7.5sec, which is especially quick for a 1.9-tonne wagon, and with a grunty 480Nm of peak torque on tap in the suburban sweet spot - just 1750-2250rpm (with much of it hanging around beyond that), plenty of urge is always available. Continue pressing on and peak power (173kW) arrives at 4000rpm.

Add in slick changes from the eight-speed auto and this Volvo is a sleeper for the traffic light grand prix.

But once you've calmed down and settled into the urban crawl, the V90 CC's relatively patchy ride quality starts to make its presence felt.

It's the smaller bumps, holes and joins that typify urban Aussie roads that upset the V90. Suspension is double wishbone front, with an integral link and transverse leaf spring set-up at the back, and even with the optional air suspension fitted to the rear of our example, the car doesn't lead the pack for ride comfort.

Part of that could be down to the standard 20-inch rims shod with 245/45 Pirelli P Zero rubber. There's plenty of grip available with the variable all-wheel drive system obviously doing its bit to put the power where it's most useful. The electrically-assisted steering points nicely and delivers excellent road feel, but that niggling jiggling is always there. Interesting to note 19-inch alloys are a no-cost option.

Other than the engine sticking its nose in, the cabin is calm and relaxed. The seats feel super firm on first contact, but provide brilliant comfort over lengthy stretches. The brakes are disc all around, ventilated at the front (345mm fr/320mm rr) and the pedal is progressive and confidence inspiring.

Ergonomics are excellent, with the V90's dash and console controls and dials striking a user-friendly balance between screens and conventional buttons. The configurable digital instrument cluster is a stand-out.

Volvo and safety are words that mesh like finely machined gears, and the C90 doesn't disappoint in terms of standard active and passive safety tech.

The car hasn't been assessed by ANCAP, but Euro NCAP gave it a maximum five-star score in 2017, in the process the V90 becoming the first car ever to score a full six points in the Autonomous Emergency Braking (AEB) for Pedestrians test.

As well as AEB (pedestrian, city, and inter-urban) the list of crash-avoidance features includes, ABS, EBA, 'Emergency Brake Light' (EBL), stability and traction controls, 'Intellisafe Surround' ('Blind Spot Information' with 'Cross Traffic Alert' and 'Collision Warning' front and rear with mitigation support), adaptive cruise control (including Pilot Assist lane guidance), 'Distance Alert', 360-degree camera (including rear parking camera), 'Park Assist Pilot + Park Assist' (front and rear), 'Hill Start Assist', 'Hill Descent Control', rain-sensing wipers, 'Steering Support', 'Oncoming Lane Mitigation', and 'Intersection Collision and Oncoming Mitigation' (with 'Brake Support'). Phew...

But if an impact is unavoidable you're supported by seven airbags (front, front side, curtain and driver's knee), Volvo's 'Side Impact Protection System' (energy absorbing body frame system working in concert with side and curtain airbags), neatly integrated child booster cushions (x2), a 'Whiplash Protection System' (seat and head restraint impact absorption), an active bonnet to minimise pedestrian injuries, as well as three top-tether points across the rear seat back with ISOFIX anchors on the two outer positions for child seats and baby capsules.

Kia remains a shining light in terms of its new-car-ownership promise, with a very strong seven-year/unlimited kilometre warranty. It makes a lot of sense if you plan to hang onto the car for a while. There's no extended warranty available, which is understandable.

That plan also includes a roadside-assist plan for the same seven-year period, provided you maintain your car with Kia Australia. So, given you get one year to start with, then you get an extra year of cover every time you go back to Kia to get your car serviced, you could end up with eight years of coverage. Nice!

Servicing is due every 12 months or 15,000km, with the first seven years covered by a capped-price-service cost / maintenance cost plan. The costs are: service one - $289; two - $466; three - $360; four - $559; five - $325; six - $599; seven - $345. That makes a total cost of $2943, which is competitive for its class. Keep your owners manual or logbook up to date, and your resale value should hold up better.

If you have concerns about common problems, issues, reliability ratings and durability, you should check out our Kia Optima problems page.

Volvo offers a three year/unlimited km warranty across its new car model range, including roadside assistance for the duration. Not outstanding when you consider the majority of mainstream brands are now at five years/unlimited km.

But, on the upside, once the warranty runs out, if you have your car serviced at an authorised Volvo dealer each year you receive a 12-month extension to the roadside assist coverage.

Service is recommended every 12 months/15,000km (whichever comes first) with a Volvo Service Plan covering scheduled servicing for the V90 over the first three years or 45,000km for $1895 (inc GST).