Kia Optima vs LDV Deliver 7

What's the difference?

If you travel long distances, want a good amount of space and don’t want to pay big bucks for a new car, then yeah, maybe there is a reason sedans like this will hang around for a while longer.

Sure, the appeal of sedans mightn’t be as strong as it once was, but models like the Kia Optima prove they still have a reason to exist.

For a van that is going to be heavily loaded most of its life, the diesel Deliver 7 offers a strong value proposition with snazzy exterior design and passenger car-like interior tech. 

As a fleet-oriented vehicle, that ANCAP sticker of approval, non-slip flooring and ergonomic seats will please the health and safety officers, too.

It's a shame, then, that LDV couldn't match the reasonable refinement and ride quality offered by the electric eDeliver 7. Where that van feels competitive with rivals, the diesel Deliver 7’s budget bones add up to a bouncy, unrefined and bonging safety aid-filled driving experience.

The diesel Deliver 7 is a decent enough workhorse but it’s hard to recommend saving the money over its more refined competitor set. 

Cosmetic changes for the facelifted 2018 Kia Optima include new headlights and tail-lights with revised LED signatures (but still halogen lamps in the base model), and there are newly sculpted bumpers and new wheel designs across the two-model range. 

We had the base model Si, which doesn’t look as good as the GT model, because it has smaller wheels, the sporty body kit and misses out on the LED headlights, but the LED daytime running lights are still present.

The GT has a more aggressive look, and the side skirts, front spoiler and rear diffuser fit it better - there are dual exhausts, but not sporty quad exhaust tips.

In fact, this model is a bit like the old-man version of the Optima. No offence intended to old men, of course. The GT is just heaps sportier, and I reckon it’s considerably more attractive as a result. 

Still, the inherent sleek styling of the Optima remains - the chrome highlighting along the window line is a bit too sheeny for me, but the angles and stance of this model are quite gracious. I really dig the fact the top of the windscreen mirrors the ‘Tiger Nose’ grille shape.

I'm no exterior designer, but I liked the existing Optima more - it just looked a bit neater, even though it had a decent amount of bling with its Mercedes-like diamond-pattern grille, as opposed to the cheese grater look seen here.

There’s not quite as much bling inside the cabin of the Si, either, but it is still a well-designed space - just not as special as the premium package offering of the GT (which gets leather trim - not nappa leather, but still a quality cowhide finish, and more). Check out our interior photos to see if you agree - but size and interior dimensions of the Optima are hard to argue against.

The van segment has evolved to the point where a box on wheels is no longer enough to grab attention and we can thank the Hyundai Staria for that. 

The Deliver 7 conforms to new norms adopting the exact same fascia as its eDeliver 7 that certainly stands out, though the doily pattern may trigger trypophobics. Sharp LED lighting and classic van proportions finish things off. 

The Deliver 7 rides on 16-inch steel wheels with hubcaps and 215/65R16C GitiVan 600B tyres. An upgrade to alloy wheels is offered, too.

Inside there are pleasant materials in some places, such as the soft synthetic leather door tops perfect for resting your elbow. There is some upmarket chic to the cabin but it’s eye candy only, as the blue faux stitching panel is all hard, scratchy plastic. Still, that’s the hard-wearing vibe of most in this segment.

I really like the way Kia designs its cabins. Sure, there’s a lot of black in here, but there’s also a lot of thought put into the usability of the space.  

The high-mounted 7.0-inch infotainment and multimedia touch screen in the Si is simple to use, and for 2018 the Optima range gets Apple CarPlay and Android Auto - you couldn’t get that in the Optima up to this point. 

Also included are a reversing camera, USB input, Bluetooth phone and audio streaming and six speakers. The Si model misses out on sat nav - you’ll have to use the maps app on your phone. No DVD player either.

Storage is well thought out in here, with big bottle holders in the doors, a good sized pair of cup holders up front, and a nice little storage bin for your phone, wallet, keys and so on.

There’s a driver info screen with a digital speedo, and even on this base model you get a dual-zone climate control air conditioner. The updated Optima gets a new steering wheel, too.

Now, what about the back seat?

It may be considered a ‘mid-sized’ sedan, but there’s limo-like space. With the driver’s seat in my position (I’m about six feet tall) there was still heaps of rear legroom in the rear seat, with ample knee room, good foot room and decent shoulder space, too - three of me could slot across the back bench comfortably, which means kids will fit easily, too. There are three top-tether points and two ISOFIX points as well.

Kids and adults alike will be happy with the rear air vents back here, and there’s a flip down armrest with cupholders, too. Again, big bottle holders appear in the doors, and there are map pockets in the back seats.

What about boot space? With so many people choosing SUVs over sedans because they’re theoretically more practical, the Optima offers good food for thought - it has enough luggage capacity for a bunch of suitcases (510 litres VDA in size) and there’s a full-size alloy spare under the boot floor. If you need more, you could always invest in a roof rack setup?

When it comes to exterior size, the LDV Deliver 7 sits between the smaller Hyundai Staria load SWB and larger Toyota HiAce LWB. It is only available in low-roof guise but the Deliver 7’s generous width is its party trick, measuring 2118mm from flank to flank. 

The Deliver 7’s load area is 2547mm long (or 2913mm in the LWB), 1800mm wide (pinched to 1390mm between the arches) and 1428mm tall for a total of 6.3 cubic metres of load space. There are six heavy-duty tie-down loops to secure cargo. 

Adding to practicality are standard barn doors which are handy in low car parks and make loading pallets — the Deliver 7 will easily fit two Australian or Euro palettes inside — simple.

They can be opened to 90 degrees where they lock, or all the way to 180 degrees. There is no lock when fully extended, though, so they can blow closed on windy days. We’d also appreciate seeing a second sliding side door as an option. 

The Deliver 7’s star factor is payload, in fact it’s clear of all the listed rivals above by a reasonable margin. The Deliver 7’s 2105kg kerb weight and 3400kg GVM mean drivers can carry up to 1290kg of cargo in the back. It is also capable of towing a 2000kg braked, or 750kg unbraked, trailer load. 

Oddly, for its impressive carrying capacity, the Deliver 7 is not equipped with a bulkhead. It is also a strict two-seater without a centre bench for a third occupant. 

The trade off here is that the Deliver 7 has supportive car-like bucket seats with adjustable arm rests. The upholstery is cloth that feels hard wearing and the seats slide forwards and backwards, have height and tilt adjust along with manual lumbar to keep you fresh after a few hours behind the small diameter leather-appointed steering wheel.

Moving to a stalk-style shifter frees up the Deliver 7’s centre console for added incidental storage, with handy spots for tape measures, keys, invoices and four cupholders easily accessible.

Hidden storage is a little limited, with a small-ish glove box and ashtray the extent of the cubbies. 

And while the Deliver 7’s technology suite looks good on the surface, it is not particularly responsive and many heavy-use functions are restricted to the screen.

For example, the headlight controls are on the main menu and they do not automatically switch off when you turn the Deliver 7 off using its push-button start system unless they’re in auto mode and, instead of just turning a stalk to silence beeping, you have to reboot the car. 

The eating and ventilation controls are a mix of digital and physical though the row of switches is an awfully long way from the driver’s seat. The scroll wheels to adjust fan speed and temperature have very fine stops making it difficult to be accurate on the move. 

The touchscreen’s menus are otherwise straightforward enough, though it is a shame Apple CarPlay and Android Auto phone mirroring has to run through a cable attached to only one of the three USB-A and USB-C charge ports scattered about the interior.

The LDV Deliver 7 is essentially a rebadged version of SAIC Motor's Maxus V70 sold in China and arrives in Australia as a simple proposition. Short or long wheelbase is your only choice, with a single sliding door and rear barn doors as standard.

The range simplicity makes LDV importer Ateco’s life easier, meaning the price is sharp. The Deliver 7 short wheelbase we have on test is normally $44,726, drive-away, but if you hold an ABN (as almost every van buyer does) it’s yours for $42,490 on the road. 

Admittedly, the gap between LDV’s offering and established names has closed since the G10, however, it’s still about $10,000 cheaper than rivals once you factor in on-road costs.

For reference, the Toyota HiAce LWB is $51,636, the Hyundai Staria Load Twin Swing $50,640 and Ford Transit Custom SWB Trend starts at $56,590, with all those prices before on-road costs. 

And there’s good reason the Deliver 7 has come upmarket; plenty of whizz-bang technology inside. A generous 12.3-inch central multimedia touchscreen, decent sound system, sizeable digital information screen, LED head and tail-lights, electronic park brake, keyless entry with proximity key and rain-sensing wipers should give the LDV a leg up in the showroom. 

Health and safety officer-pleasing features such as a bright LED light in the load bay and rubber flooring (which is less grippy than its ‘non-slip’ name would have you believe), high definition reversing camera and parking sensors at both ends also come standard.

For an extra $1500, you can upgrade to 16-inch alloy wheels and pick up a 360-degree camera. Dual sliding doors are part of that pack, too. 

The Si model is powered by a 2.4-litre four-cylinder petrol engine, which has seen no changes to its specifications for this mid-life update.

Engine specs remain at 138kW of power at 6000rpm, while torque is rated at 241Nm at 4000rpm. It makes use of a six-speed automatic transmission only - there’s no manual transmission here, but you do get paddle shifters - and it's front wheel drive (the Optima isn't available with AWD, or as a 4x4, or in rear wheel drive - the latter is left to its bigger brother, the Stinger).

The GT gets a zestier drivetrain with more horsepower - it has a 2.0-litre turbo four-cylinder engine with 180kW/350Nm, which is much more desirable, but also louder than the Si’s 2.4. It also has a six-speed auto transmission, and is FWD. If you're into ratings and statistics, that 2.0-litre with a turbocharger is one of the perkier offerings for its engine size in the class.

There is no hybrid model available, despite a plug in hybrid petrol version (allowing you to run in EV mode) being sold in European markets. No diesel here, either, while other markets get a 1.7-litre turbo diesel. No LPG model here, or anywhere else, for that matter.

Towing capacity for Optima models is 750kg unbraked and 1700kg braked for the 2.4-litre, and 700kg/1400kg for the 2.0-litre turbo. Tow bar down-weight is capped at 80kg.

If you're concerned about engine problems, suspension problems, clutch and transmission issues, be sure to check out our Kia Optima problems page.

There is nothing special about the Deliver 7's carryover 2.0-litre turbo-diesel four-cylinder that produces peak power and torque of 123kW and 390Nm.

The Deliver 7's engine iscompliant with Euro 5 standards and emits 203 grams of CO2 per kilometre. It is equipped with a diesel particulate filter (DPF), though no AdBlue tank. 

It is noisy and vibey in this application but provides adequate motivation unladen and loaded, feeling especially punchy between 2200-3000rpm. 

The LDV Deliver 7 is front-wheel drive and uses a nine-speed ZF-sourced torque converter automatic that shifts smoothly. There are three drive modes: 'Eco', 'Normal' and 'Power'. 

Annoyingly, the Deliver 7’s transmission is calibrated to shift into the highest gear as soon as possible, sometimes leaving you without enough grunt to accelerate without kicking down.

It is also slow to downshift under braking, meaning you need to lean on the brakes harder when carrying a heavy load. There are tactile shift paddles behind the wheel to encourage a downshift if you need, though.

Kia claims a very realistic fuel economy rating of 8.3 litres per 100 kilometres for the Si model, and we saw damn close to that consumption during our week of testing. On the highway it will sit at around 6.5L/100km, ensuring good mileage, while city driving will push usage above 12.0L/100km. Our overall average was 8.5L/100km, which is good. Use the eco mode, and you'll get a little better use.

The turbocharged GT model uses a little more, according to Kia’s 8.5L/100km combined average claim, but we guarantee you’ll actually use more than that because it’s more eager to please.

Fuel tank capacity is 70 litres - plenty of size for long distance drives.

The combined (urban/extra-urban) ADR fuel cycle efficiency for the LDV Deliver 7 is a respectable 7.7L/100km. Our 200km loop including rural, urban and motorway driving saw it return 8.5L/100km at an average speed of 45km/h.

In urban and suburban driving, we saw 10L/100km aided by the engine start-stop system. 

There is a large 80-litre fuel tank that would see driving ranges in excess of 1000km in favourable conditions, with 800km still likely on urban delivery runs.

The Optima has some really good elements to the way it drives, but sadly  some less impressive bits as well.

Let’s start with the not-so-great stuff - the 2.4-litre engine in this Si model just isn’t as enjoyable as the turbo unit, and the fact that Kia still doesn’t offer a hybrid version here, despite doing so elsewhere, is a bit of a downer.

The drivetrain isn’t terrible - the six-speed auto is smart enough, and there’s usable power if you boot it. The two more sedate drive modes, 'Eco' and 'Comfort', mean the transmission will aim to save fuel and limit throttle response, with a bit more of a lazy feel to the drive experience. But in 'Sport' mode it is definitely more rewarding in terms of acceleration and performance, offering a bit more pep and urgency (we didn't do a 0-100 km/h speed test, but take our word for it); it undoubtedly at the cost of fuel consumption.

It’s just a bit of a shame Kia doesn’t offer the turbo in this spec, too. Fuel use for the Si model is better than the turbo, however, so it could be ideal for buyers who are more worried about the bottom line than design and a sportier drive.

The thing I like most about the Optima is its road manners - the steering and suspension have been tuned for local conditions, just like all Kia products, and it shows. 

The electric power steering is really well sorted, making for easy parking moves and good assuredness at higher speeds. And the turning circle is decent, too - 10.9m (so, the turning radius is 5.45m). 

Plus the ride comfort is really good. On the highway it coasts along with very little fuss, and around town it deals with lumps and bumps impressively. Sharp edges can upset things a tad, and mid-corner bumps can make it jitterbug a little bit, but not to a degree that would rule it out of contention if you want a mid-sized sedan.

It’s pretty quiet on the open road, too, and the adaptive cruise control makes long-distance driving a simple task. The GT does suffer a little bit more road noise, though.

The Deliver 7 is effectively the same configuration as its electric sibling, using struts with coil springs up front and a leaf-sprung beam axle at the back. Standard stuff for a heavy duty van. 

The front and rear disc brakes have a nice solid pedal feel with well calibrated ABS and the Deliver 7 is generally safe and fairly secure on the road-holding front. 

Unfortunately, the suspension set-up of LDV’s diesel van is significantly worse than the rather refined electric model. Unladen, the Deliver 7’s ride quality is atrocious, bordering on unacceptable. 

Over speed bumps, the rear end bucks and shimmies as the van’s dampers fail to control the heavy duty leaf springs. There were several instances when the Deliver 7 was so uncontrolled my backside lost contact with the seat cushion.

As Deliver 7s are likely to spend most of their life loaded up, we headed to BC Sands in Taren Point which happily put 600kg worth of builders sand in the back. The rear ride height dropped 20mm with the load onboard.

With the weight onboard the Deliver 7’s ride settled on rippled tarmac and the bouncing was less abrupt coming off speed humps.

However, the 3.3-turn lock-to-lock steering became light and ponderous and the ride still lacks finesse. A previous-gen Toyota HiAce rides better. 

Visibility is another Deliver 7 struggle. A solid-walled van will always be compromised but with the seat in a comfortable position for me, at 188cm, my head was in line with the B-pillar.

The big mirrors couldn’t be adjusted far enough out for my driving position, either, leaving plenty of blind-spot (lucky there’s a safety system for that!). The A-pillars are thick and pushed forward, impacting visibility at junctions and roundabouts.

The LDV Deliver 7 achieved a gold star rating in ANCAP’s light duty van testing in 2024 thanks to six airbags and a long list of driver assist features. 

Due to the poor outward visibility, you need the assistance which includes auto emergency braking (AEB), driver attention monitoring, lane-keep assist, blind-spot monitoring, rear cross-traffic alert, speed sign assist and tyre pressure monitoring. 

Aside from the very helpful blind-spot monitoring, the Deliver 7’s other features feel more like a box-ticking exercise than genuinely helpful aids. You can turn the ones you don’t like off in about four taps on the central touchscreen. 

I encountered two instances of false positive AEB intervention; regular misinformation and beeping from the speed sign detection; constant tugging from the emergency lane-keep assist even in its most forgiving setting and, at one point, the driver attention monitoring scalded me for smoking a (non-existent) cigarette.

Kia remains a shining light in terms of its new-car-ownership promise, with a very strong seven-year/unlimited kilometre warranty. It makes a lot of sense if you plan to hang onto the car for a while. There's no extended warranty available, which is understandable.

That plan also includes a roadside-assist plan for the same seven-year period, provided you maintain your car with Kia Australia. So, given you get one year to start with, then you get an extra year of cover every time you go back to Kia to get your car serviced, you could end up with eight years of coverage. Nice!

Servicing is due every 12 months or 15,000km, with the first seven years covered by a capped-price-service cost / maintenance cost plan. The costs are: service one - $289; two - $466; three - $360; four - $559; five - $325; six - $599; seven - $345. That makes a total cost of $2943, which is competitive for its class. Keep your owners manual or logbook up to date, and your resale value should hold up better.

If you have concerns about common problems, issues, reliability ratings and durability, you should check out our Kia Optima problems page.

The LDV Deliver 7 is backed by a competitive seven-year/200,000km warranty, however LDV does not publish fixed-price servicing.

After purchase, the Deliver 7 needs maintenance after six months or 5000km at a cost of $344, with subsequent intervals yearly or at 20,000km, whichever comes first. 

Australian importer Ateco was able to give us a guide for three years of servicing at $2644 though this will vary depending on labour rates, rate of consumable use and other factors depending on the dealer. 

Toyota caps HiAce servicing at $1740 for the same period and gives a clearer indication of pricing beyond the three-year mark, which may help you budget into the future.