Kia Cerato vs Toyota Prado

What's the difference?

Kia has value and packaging on its side with the sleek and spunky Cerato GT sedan. There’s no shortage of standard gear, it comes with the latest multimedia and safety gear and the cabin and cargo area are spacious and practical.

The powertrain is a winner too. Which is why it’s such a shame that it’s let down so badly by the ride quality.

If you’re going to be driving on various road surfaces, or regularly driving long distance, check out the far more compliant Hyundai i30 N-Line instead.

But if you’ll only ever drive in urban areas – or enjoy the occasional back-road blast – and you can handle the firm ride, there’s still plenty to like about the Cerato GT.

While no doubt the hybrid would appeal to some buyers, given the limits in towing capacity and higher fuel consumption, the extra performance doesn’t really make the i-Force Max a compelling proposition for the LandCruiser/Prado. Australian buyers have made it abundantly clear they’re happy with the Prado already on sale, so it’s hard to see the hybrid having too much success here alongside the diesel engine.

When the fourth-gen Cerato sedan was revealed in US-market Kia Forte guise at the 2018 Detroit motor show, the design was praised for taking inspiration from the sleek Stinger performance sedan.

The facelift has arrived at just the right time to keep the Cerato fresh against the dominant Toyota Corolla, Mazda3 and new Volkswagen Golf.

The sharpened front-end styling features an eye-catching daytime running light signature and the headlights now connect with the redesigned, slimline Kia ‘tiger-nose’ grille in gloss black.

It’s a subtle, yet successful design refresh.

Inside, the Cerato is starting to look its age against rivals like the Golf and Mazda3. Those GT themed additions definitely lift the ambience of the cabin, but the dash layout feels a bit generic and the overall interior design is nothing flash. Especially when you consider the interior of some of Kia’s latest models, like the impressive Sportage medium SUV.

The Prado and LandCruiser largely look the same, but the 1958 we drove did have a few standout elements from a design perspective.

The most obvious are the retro round headlights of the 1958, which are meant to hark back to the original FJ Cruiser. The retro theme is helped by the round light framing the large rectangular mesh grille with ‘TOYOTA’ in big, bold letters.

Personally, I really like the round lights and think it’s a shame the Australian-bound Prado misses out, purely for the aesthetics.

Inside the cabin also feels like a throwback in time, but not to the 1950s, rather the late ‘80s and early ‘90s with the grey cloth trim. It’s a brave decision from Toyota to ditch a more modern look and feel, but, again, I really like it. It feels hard-wearing and suits the nature of the Land Cruiser in the US market, where it has to woo buyers away from Bronco and Wrangler.

One design choice of note is the US-spec version has ‘LandCruiser’ embossed on the dashboard ahead of the passenger, something else we miss out on here with our Prado.

As mentioned, the red stitching throughout, chunky steering wheel and sports seats are welcome additions to the GT cabin.

There are soft-touch materials on the top of the dash but hard plastics on the dash fascia. 

There’s no fully digital instrument cluster, but it has a 4.2-inch LCD display in the cluster showing fuel economy and the like. No complaints with the analogue dials and there’s a digital speedo if required.

The update ushered in Kia’s latest multimedia system to the Cerato and it’s a winner thanks to cool graphics, logical menus and its ease of use.

There’s quite a sizable central storage bin and glovebox, while the console houses a key slot, two sizeable cupholders and a second spot for devices adjacent to the charging pad.

The front sports seats look sexy, have excellent side and body bolstering and they’re firm, but comfortable.

A 600mL bottle will just fit into the doors, bit it’s tight.

Sitting behind my six-foot (182cm) frame in the rear, legroom is adequate but toe room is tight. My head was about an inch away from the headliner due to the sloping roofline. The rear seats are also firm.

The Cerato has lower rear air vents, one USB-C port, a map pocket on the passenger side, a central rear armrest with two cupholders, and bottles slot into the doors easier than they do up front.

Kia offers a temporary spare wheel housed under the boot floor. The boot is long, offering an impressive 502 litres (VDA) of cargo space, which is more than other small sedans like the Subaru Impreza (460L VDA) and the Hyundai i30 (474L VDA).

Lower the rear 60/40 seats via the levers in the boot and that space increases further, but they don’t fold completely flat.

As the entry-grade variant in the US range, the LandCruiser 1958 is more utilitarian than pampering. That translates to a cabin that has plenty of usability, just like the Australian-delivered LandCruiser Prados we’re used to.

There’s nothing overtly different about the US-spec model, with good space and small item storage in the front and decent room in the second row.

The multimedia system is the same as the one used here too, which speaks to Toyota’s strength for consistency of product around the world. It means anyone driving a Toyota - whether it’s in Australia, the US or elsewhere - has a sense of familiarity immediately.

It also helps that Toyota has stuck with a large amount of physical buttons and switchgear (I counted nearly 50) in addition to the touchscreen. While other brands look to cut controls to save money at the expense of usability, Toyota is sticking with what people know and enjoy.

However, the US version of the Prado has the same riser box inside the boot, which limits its cargo capacity in the same way as it has done here. It's still a reasonable size, but the riser does eat into space and compromises practicality.

For a bit of context to why the Prado is known as the LandCruiser in the States, Toyota USA skips the Fortuner for the 4Runner and ignores the LandCruiser 300 Series in favour of the Tundra-twinned Sequoia. That leaves the iconic LandCruiser nameplate unused, so it does make sense to ditch the ‘Prado’ name.

In the US it is positioned as a rival to the likes of the Ford Bronco and Jeep Wrangler, aimed at off-road adventure types, rather than the family market.

We drove the LandCruiser 1958, an entry-grade specification that has a ‘retro’ look and feel and features some unique design elements. It’s priced from US$56,700 (approx. $86,300), which is significantly more than the $72,500 Prado GX that starts our local range.

Despite the retro elements the 1958 variant gets a reasonable level of standard equipment, including keyless entry and ignition, heated fabric seats, climate control, a 7.0-inch digital instrument display panel, an 8.0-inch multimedia touchscreen, six-speaker sound system and wireless Apple CarPlay and Android auto.

While all other Cerato grades use a 112kW/192Nm 2.0-litre naturally aspirated petrol engine, the GT benefits from a spicier powertrain.

Under the bonnet is the Hyundai Group 1.6-litre T-GDI four-cylinder turbocharged petrol engine delivering 150kW of power at 6000rpm and 265Nm of torque at 1500-4500rpm. This is the same tune as the Hyundai i30 N-Line.

This is paired with a seven-speed dual-clutch automatic transmission that drives the front wheels. Lower grades use a six-speed torque converter auto. Kia dropped the manual from the S and Sport grades as part of the update.

The GT differs from the rest of the Cerato range as it has multi-link rear suspension, instead of a torsion beam setup. Both the suspension and steering have been tuned for dynamic driving. More on that later.

This is the heart of our review, the unavailable hybrid engine, the so-called 'i-Force Max' hybrid powertrain. This is because the US market has never embraced diesel engines, which are so beloved by Prado owners in Australia, so in the search for greater efficiency, Toyota USA is leaning on hybrid technology.

The set-up in the LandCruiser combines a 2.4-litre four-cylinder turbocharged petrol engine with an electric motor in the bell housing between the engine and eight-speed automatic transmission. The combined output of this petrol-electric hybrid is 243kW of power and 630Nm of torque, which is significantly more than the 150kW/500Nm offered by the 2.8-litre turbo diesel offered in Australia.

The catch is, despite the additional power and torque, the LandCruiser is only rated to tow slightly more than 2700kg compared to the 3500kg towing capacity offered by our diesel Prado.

According to Kia, the Cerato GT sedan uses 6.9 litres of fuel per 100km on the combined cycle. The GT hatch uses 0.1L less.

After a week of mixed driving in the Cerato GT, we recorded a combined fuel consumption figure of 9.0L/100km – a fair bit more than Kia’s claim.

The GT emits 157g/km of CO2 (official combined).

Obviously one of the biggest reasons for offering/choosing a hybrid engine is fuel efficiency and on that front the LandCruiser runs into the classic problem of big car, small engine. The official combined urban/highway fuel economy figure for the hybrid is 10.2L/100km, which is well behind the official claim for the diesel-powered Prado of just 7.6L/100km.

Drilling in deeper, the LandCruiser hybrid can drop as low as 9.4L/100km on the highway but rises to 10.6L/100km in a purely urban environment, which is typically the opposite to how hybrids excel.

The other major difference between the LandCruiser and our Prado is the size of the fuel tank. The US model only gets a 67-litre tank compared to the 110L offered in Australian models. That, naturally, has a major impact on range, with the LandCruiser hybrid only able to go a theoretical 656km on a single tank, compared to nearly 1300km for the Prado diesel.

The 1.6-litre turbo engine is a ripper and it’s been put to good use in Hyundai’s i30 N-Line and Veloster Turbo.

It’s just as willing and responsive under the bonnet of the Cerato GT, but they each perform quite differently.

Accelerating from a standing start, there’s mild turbo lag in the Cerato, and some torque steer when accelerating hard.

Once up and running it’s quick, and the seven-speed dual clutch snaps through the gears smoothly while still allowing it to rev freely.

It’s the type of powertrain that is utterly unbothered by things like steep ascents. The Cerato GT just keeps pushing on, without losing momentum.

The downside of that is that the engine is super noisy when pushed and the Kia just doesn’t have sufficient noise suppression materials to counter that. Because of this, it lacks the refinement of its i30 N-Line cousin and the Mazda3.

Steering is weighted on the heavier side but it’s direct and the car goes where you point it.

Like many Kia models, the Cerato GT benefits from an Australian-specific steering and suspension tune. Kia doesn’t have a full performance hot hatch to line up with the i30 N, but the engineers seem to have tuned the suspension to be just as capable as the full-fat i30 N.

That certainly aids dynamic driving in the Cerato GT. It hugs corners and grips the road, avoiding any skipping and with only a hint of body roll.

However, we think Kia’s engineers have made the damper settings too firm, because the Cerato GT’s ride is harsh in virtually all driving environments.

A new, freshly laid road surface in an urban area without any speed bumps was the only time the ride was comfortable during our week with the car.

It crashes over potholes and it’s loud and jarring when you unexpectedly encounter a sharp rut. There’s a bit of vibration through the steering wheel too.

This is disappointing, especially when you consider that the i30 N-Line has a much more supple ride and is the sort of warmed-up hatch or sedan you could easily live with day to day.

We briefly drove the i30 N hot hatch just before we got into the Cerato GT and even that has a more tolerable ride quality than the Kia.

While it may be a hybrid, the LandCruiser is no urban ‘show pony’ and Toyota USA is adamant that it is tough enough to live up to the reputation of its famous nameplate. It’s built on the same TNGA-F platform as our Prado - as well as the Tundra pick-up and others - so it has the foundations for rugged adventure.

It comes standard with locking centre and rear differentials, rear coil springs, full-time four-wheel drive, a two-speed transfer case, ‘CRAWL Control’, a 2400W AC inverter and standard trailer brake controller, which are all must-haves for anyone planning a serious off-road trip.

While we have little reason to doubt the off-road ability of the LandCruiser, our test drive was limited to the urban jungle of Los Angeles, which allowed us to really focus on the powertrain.

Not surprisingly, given its similarities with other Toyota hybrid set-ups, it felt very familiar, albeit in a very different vehicle than the RAV4 and Camry we’ve driven previously. Despite its big on-paper numbers, there was some noticeable lag on initial acceleration and the engine sounds like a modern four-cylinder - a bit gruff when revved hard.

It certainly has enough performance to pull the LandCruiser along, but it isn’t over-endowed with power and torque. At least not in the way its stats suggest.

For the most part, around town, it did a good job of quietly motivating the big SUV around with a minimum of fuss.

Being a US-specific model there is no ANCAP or Euro NCAP crash testing data, but given the diesel model scored a five-star rating there’s little evidence to suggest it would be any less safe.

All US LandCruiser models come standard with the Toyota Safety Sense 3.0 suite of active safety features. This includes pre-collision warning, lane departure warning with steering assist, lane tracing assist, road sign assist and full-speed adaptive cruise control.

The Cerato, like all Kia models, is offered with a seven-year/unlimited kilometre warranty, and one-year free roadside assist which extends year by year if you service with Kia (up to eight years).

It also comes with a seven-year capped-price servicing plan that costs approximately $3234 over the seven-year period.

Servicing intervals for the Cerato GT are every year or 10,000km, whichever comes first.  

One big plus for the LandCruiser over the Prado is Toyota USA offers two years of free servicing - a nice bonus.

It does have different warranty coverage for different components though, the overall vehicle warranty covers the first three years, the powertrain is covered for five years but the hybrid components are warranted for 10 years.