What's the difference?
This Jeep isn’t a 4WD, it’s electric, front-wheel drive and built on the same platform as cars from France.
It’s not sounding very ‘Jeep’ so far, but the Avenger isn’t trying to be a traditional Jeep in that sense.
What it is trying to do is draw in a new kind of Jeep owner, and lead the brand into the electric era without being all ‘EV-ish’ - just a car that happens to be electric.
So can Jeep do it? We’re jumping in the light SUV as it hits our shores to find out.
Citroen, the famous French manufacturer founded in 1919, has achieved global acclaim for daringly bold and brilliant design and engineering that was often ahead of its time.
Despite this, the double chevron badge has suffered a tumultuous ride since the 1970s, including a lifesaving merger with Peugeot in 1976, followed by another near-death experience for Peugeot-Citroen (PSA Group) in 2012.
Since then, though, major restructuring has seen a remarkable turnaround. Under Inchcape Australasia, which took over PSA’s local distribution in 2017, Peugeot Citroen Australia has a fresh focus on light commercial vehicles, with the venerable Citroen Berlingo holding centre stage with its class-leading payload capacity.
Even so, with less than seven per cent of the local small van segment (under 2.5 tonne GVM), the Berlingo’s market share is dwarfed by French rival Renault’s Kangoo, with 25 per cent, and VW’s kick-butt Caddy, which now commands more than 65 per cent.
However, with an all-new Berlingo range just around the corner and super deals being done with the current model in run-out mode, we put one to work for a week to see if it would be worth a trip to your local Citroen dealer to bag a bargain.
The Jeep Avenger is a strong move for the brand as a city-focused offering, and particularly as its first EV.
The styling and easy driving experience should be a draw, but its price in an increasingly competitive small SUV (and electric car) market could be a turn-off for some - even if it is only few thousand dollars more expensive than the slightly larger Compass.
Despite a couple of small flaws and a lacklustre safety rating overseas, the Avenger is ultimately one of the best-driving cars the brand has put out in years, and deserves a look if you’re keen on a practical but stylish EV.
Given Citroen’s proud heritage of innovation, the Berlingo has a few unique and quirky features, but is overall quite conventional in its design and performance (though in a well thought-out and practical package).
With sub-$20K run-out pricing, it should have plenty of appeal for commercial customers, as it costs much less than its major rivals yet offers a superior payload.