What's the difference?
Mercedes-Benz has the C-Class, BMW has the 3 Series, Audi has the A4 and Jaguar has the one people in Australia seem to forget – the XE.
Yep, the default setting we seem to have when it comes to buying a prestige car is as strong as buying the same brand of milk every week.
There’s a decent choice of milk, but it can sometimes seem that there are only three brands and we tend to zero in on the same one again and again. Same with prestige cars.
But all milk is the same, I hear you say. And I’m inclined to agree, and that’s the difference, cars vary greatly despite them having the same purpose.
The latest version of Jaguar XE has arrived in Australia and while it’s very similar in size and shape to its German rivals there are some big differences, and some compelling reasons to add it to your shopping list.
I promise, there are no more mentions of milk.
When the BMW iX first showed up a few years ago, it was a promising look at what BMW seemed capable of when it comes to electric cars.
While mildly flawed, the iX was fast, comfortable and felt properly premium. Now it’s had a decent update, with the iX xDrive45 M Sport here to replace the former entry-level xDrive 40.
BMW claims among other mechanical and tech updates a power increase of 25 per cent, a 30 per cent greater energy content for the battery, a 38 per cent increase in driving range and a 17 per cent faster charging rate.
But in the time since the iX launched, there have been big strides in the premium electric SUV space, including new arrivals from European opposition like the Polestar 3; even a new American in the form of the Cadillac Lyriq.
The Jaguar XE is a dynamic, prestige mid-sized premium sedan, for those who are more concerned with engaging driving than cargo space and rear legroom.
The sweet spot in the range is the entry R-Dynamic SE. Buy that one and option the handling pack, and you'll still come in under the costs of the HSE.
Bang for you buck is the XE’s strong point and you won’t find more horsepower at this price in rivals such as BMW 3 Series, Benz’s C-Class or the Audi A4.
If anyone was worried that it would be too late to get a decent bit of value out of an entry-level iX, there's reassuring news.
With more power, range and features added to the model and the cost remaining close to its former sticker price, the iX has held up well despite now existing in a more competitive environment.
This freshen up of the XE sees a sharper, wider look for the mid-sized sedan with sleeker headlights and tail-lights, plus redesigned front and rear bumpers.
From front-on the XE looks low, broad and planted, a black mesh grille and the way it’s flanked by much larger air intakes is tough, and the signature Jaguar long bonnet curving down towards it looks magnificent.
The rear of the car has benefited greatly, too. Gone are those overly simple tail-lights, replaced by more refined units with a strong resemblance to the F-Type's.
How much smaller is the XE than its big sister the XF? Well, here are the dimensions. The XE is a mid-sized car at 4678mm long (276mm shorter than the XF), 1416mm tall (41mm shorter in height) and 13mm narrower at 2075mm wide (including the mirrors).
The Mercedes-Benz C-Class is almost the same length at 4686mm, while the BMW 3 Series is 31mm longer.
The XE’s cabin has been updated, too. There’s the new steering wheel which has a more minimalist and cleaner design than the previous tiller, the rotary gear shifter has been replaced with an upright trigger-grip device (another functional improvement), and there’s the 12.3-inch digital instrument cluster.
New materials and trims are used throughout the interior. Both grades have premium carpet mats, and aluminium trim around the centre console.
In the SE four types of two-tone leather upholstery can be specified as non-cost options, while another four which are $1170 options in the base grade are available free in the HSE.
The standard cabins of both grades feel luxurious and premium.
The iX was a bit divisive upon its original launch, because it was one of the early adopters of BMW’s current ‘big grille’ era.
The good news for the iX is that many have adjusted their expectations on that front and it now feels pretty well at home in the brand’s line-up.
The addition of the 'Iconic Glow' grille surround might be a step too far for some, but overall the iX has aged well and its exterior design hasn’t changed much because of that.
The adaptive LED headlights have new DRL elements, and the M Sport pack is now standard, but if you were only casually familiar with the iX you’d have to be looking closely to spot the update.
The new colour palette for the iX also includes the pictured 'Arctic Race Blue metallic', though I’m personally a fan of the iX in all black, giving it a more monolithic look.
Inside, it’s a similar story - what was once perhaps ahead of its time is now the expectation in an electric SUV. Minimalism in terms of physical controls, but plenty of space.
Helping the feeling of spaciousness is the now-standard panoramic sunroof, though a lack of physical shade is one of the iX’s few interior let-downs. Instead, it can electrochromatically ‘shade’, which still lets in plenty of light.
At night, ambient lighting joins the glow of the iX’s rather large 14.9-inch multimedia touchscreen and 12.3-inch driver display.
Mid-sized sedans have a tough job on their hands when it comes to practicality – they need to be small enough to park and pilot in the city but big enough to carry at least four adults comfortably along with their luggage.
I’m 191cm tall and while space up front for me is plentiful, space behind my diving position is limited. Headroom in the second row is getting tight, too.
The small rear doors also made entry and exit a bit of a challenge for me.
Boot space is also not the best in the class at 410 litres. I’m being kind. See, the Mercedes-Benz C-Class has a cargo capacity of 434 litres, while the BMW 3 Series and Audi A4 have 480 litres volumes.
Up front you’ll find a USB and a 12-volt outlet, but if you want the wireless charger for your iPhone or Android device you’ll need to option it for $180.
The space on offer in both rows of the iX is a huge plus, and it might even be enough to make you look past some of the small downsides to the electric Bimmer’s interior.
The iX’s clever two-level central console has the phone charger pad and drinks holders down out of the way and means you can put distractions (phone) and your tall bottles out of the way. There's a slot above for your phone to sit upright with a gap under for charging, too.
The storage bin under the armrest also has plenty of space as well as a little shelf for smaller items you don't want to go hunting for, but the iX’s control panel and dial are still reflective and, at certain times of the day, this means distracting light getting in your eyes.
Speaking of distracting, I have found BMW’s multimedia software to be less intuitive and more complicated with each major update, and ‘OS 8.5’ is no different. At this point, using the brand’s touchscreen feels like operating an iPad on the move, with dozens of menu tiles to sort through.
But back to the physical space that is the iX’s interior - the big EV makes a lot of sense as a family car, especially if your kids are old enough to appreciate (and keep clean) the fit and finish.
Not only does the drive have a nicely adjustable and comfortable sports seat thanks to the M Sport pack, there's also heating and a massage function.
The front passenger gets the same, and the second row is borderline palatial. There's heaps of kneeroom, headroom, and even space under the front seats at their lowest setting to slot your feet.
The four-zone climate controls mean arguments are avoided, there is of course a central armrest, though even with it folded up and a person in the centre there's enough room in the back to be comfortable.
Behind that, the iX’s 500 litres of boot space could probably be expanded but at the expense of rear legroom, so it's acceptable. There is space under the floor for cables, but no space saver spare, just a repair kit.
There's a switch that allows you to fold the seats down from the tailgate, but you can also manually fold the middle seat for a 40/20/40 split rather than the more expected 60/40.
There are two members of the Jaguar XE family: the R-Dynamic SE which lists for $65,670, before on-road costs, and the R-Dynamic HSE for $71,940. Both have the same engine, but the HSE has more in the way of standard features.
Coming standard on both cars is a 10.0-inch screen with Apple CarPlay and Android Auto, LED headlights with auto high beam and direction indicators, metal treadplates with R-Dynamic branding, dual-zone climate control, ambient lighting, digital radio, sat nav, proximity key with push button ignition, reversing camera, Bluetooth connectivity and power front seats.
The R-Dynamic HSE grade adds more standard features such as a second touchscreen below the 10.0-inch display for climate control, swaps the 125W six-speaker stereo in the SE for an 11-speaker 380W Meridian system, also adding adaptive cruise control, and an electrically adjustable steering column.
The only other difference is that the SE has 18-inch alloy wheels while the HSE has 19-inch rims.
It’s not incredibly good value as far as standard features go and you’ll have to option privacy glass, wireless charging, the head-up display and a 360-degree camera on both grades.
The sole entry-grade iX is the xDrive45 M Sport, which brings with it more than the original base xDrive40, but also a price a few thousand dollars higher.
It starts from $142,900 but can quickly become much more expensive when you start ticking options boxes. But in this market segment, it's not that unusual, especially considering recent arrivals like the Polestar 3.
Given it’s only a little more expensive than before, the extra kit and higher grade that now forms the iX entry-point is impressive.
The 'M Sport' pack is now standard as the name suggests, plus there’s M trim inside like the steering wheel, the M seats and silver design highlights.
The LED lights are now adaptive and the glowing grille surround has also been added.
There’s also now a panoramic glass roof as standard, rather than an option, plus the steering wheel is heated and there’s now a tyre pressure monitor.
Aside from that, there’s plenty that carries over, like the wireless phone charging, wireless Android Auto and Apple CarPlay, 18-speaker surround sound by Harman Kardon, four-zone climate control and heated front seats.
There’s also an 'Executive Pack' which adds some comfort features like soft-close doors, privacy glass and front seat ventilation with rear seat heating. That one’s $6500.
Then there’s active steering, which brings the rear wheels into play for more manoeuvrability and stability for $3000.
Adaptive air suspension is $4000, while the most expensive option is a 30-speaker Bowers & Wilkins ‘Diamond’ surround sound system for $9500.
There’s one engine for both the R-Dynamic SE and R-Dynamic HSE – a 2.0-litre turbo-petrol four cylinder making 221kW/400Nm. Drive is sent to the rear wheels via an eight-speed automatic transmission.
The four-cylinder felt strong and all that torque arrives low in the rev range (1500rpm) for good off-the-line acceleration. The transmission is also excellent, shifting smoothly and decisively.
It’s a shame the V6 isn’t offered anymore, but 221kW is a lot more power than you’ll get for this money in a BMW 3 Series or Mercedes-Benz C-Class
The iX has, as the xDrive part of its name would suggest, a dual-motor electric set-up with all-wheel drive.
Power and torque now total 300kW and 700Nm for the system in the xDrive45 M Sport, up from the 240kW and 630Nm on offer in the outgoing xDrive40.
BMW says the iX is now good to hit 100km/h from a standstill in 5.1 seconds, with its claimed top speed a nice, rounded 200km/h.
Jaguar says that the XE will use 6.9L/100km of premium unleaded petrol when driven on a combination of open and urban roads.
After my time with it the trip computer was reporting an average of 8.7L/100km. Not bad considering the test drive would have been thirsty work for the four-cylinder turbo engine.
The iX’s 94.8kWh battery allows a range up to 522km, but relatively low efficiency because of the size and weight.
Its 20kWh/100km is on the higher side of power use for cars around this size and this is part of the reason its huge battery capacity results in a fairly average driving range.
Maximum power input for DC fast charging is, however, up from 150kW to 175kW with the update, which is good news for those long drives.
The launch took place on twisty country roads snaking away from the coast in Northern NSW, but I was only a few corners in before it became darn clear the R-Dynamic HSE was talented dynamically. Impressively so.
The HSE I tested was fitted with the $2090 'Dynamic Handling Pack', which adds bigger front brakes (350mm), adaptive dampers and configurable settings for throttle, transmission, chassis and steering.
Steering which felt a tad heavy in town became the XE's secret weapon as the roads curled through the hills. The confidence the steering, delivering great feedback and accuracy, gives the driver can’t be overstated.
This combined with the XE’s excellent handling and powerful four-cylinder engine makes it a clear dynamic standout among its competitors.
A comfortable ride even, on potholed roads, but flat handling regardless of how hard it was pushed through corners amazed me.
Sure, optional adaptive dampers were fitted to our test car, but considering the work out they were getting without skipping a beat, their response was impressive.
Following this I dropped into the seat of the red R-Dynamic SE you can see in the images. While this wasn’t fitted with the handling package the HSE had, the only real difference I could feel was in the comfort – the adaptive dampers were able to produce a more composed and cushioned ride.
Handling, however, felt sharp, sure and the steering gave me the same confidence I experienced in the HSE.
The BMW iX was a relatively early entry into the catalogue of electric cars I’ve driven and because of that it had a couple of (in hindsight) unfair criticisms levelled at it.
For a start, it felt heavier than expected and its ride quality didn’t feel up to BMW’s standards - both things that plenty of electric SUVs have struggled with since.
But its drivetrain, design, and interior all impressed, aside from perhaps some of the aforementioned interior reflections.
Now years on, and the iX has aged well.
Some of the mechanicals and suspension also copped a tweak along with the entry iX now being a more powerful ‘45’. The result is a big electric SUV that holds up better than I remember.
‘Smooth’ is the key word that comes to mind in regards to a lot of the iX’s characteristics. While it’s still not perfect and feels heavy, the iX rides well in comparison to many SUVs on the market, including some of its close rivals.
Perhaps key to this is the fact its standard 21-inch wheels leave plenty of tyre to help the suspension soak up sharp edges on bumps, while we’re sure BMW’s handling engineers have learned more about getting the best out of a big, heavy electric vehicle in the last couple of years.
Road noise is well-muted as a result, and the shape of the iX doesn’t seem to lend itself to excessive wind noise. Even when you’re getting rather quick.
Despite being a 2525kg beast, its 5.1-second sprint to 100km/h is in the muscle car realm - the last of Holden’s V8 Commodores would do about that, for reference.
Its acceleration is also nicely progressive, rather than giving you an almighty but unnecessary jolt of torque right as you put your foot down. But once there’s traction and you’re rolling, the xDrive45 is impressive.
Meanwhile, its cornering and braking still reveal the heft behind the iX, it’s not something you can chuck around like a go-kart, but that’s also not really its area.
Anyone familiar with BMW’s steering characteristics will find the slightly higher force required for its weight (and thickness of the steering wheel rim) standard, though it’s still unnecessarily on the heavier side.
The Jaguar XE was given the maximum five-star ANCAP rating when it was tested in 2015. Both the R-Dynamic SE and R-Dynamic HSE come with AEB, lane keeping assistance, rear cross traffic alert, traffic sign recognition and automatic parking.
The HSE adds blind spot assist which will steer you back into your lane if you’re about to change lanes on top of somebody else; and adaptive cruise control.
The lowish score is due to the need to option safety equipment – it’s becoming the norm for advanced technology to be included as standard.
The BMW iX holds a five-star ANCAP rating, which it earned under slightly more lenient testing back in 2021.
Seven airbags, auto emergency braking with cyclist and pedestrian detection up to 80km/h, lane-assist, rear-cross traffic alert and intersection assist, plus a surround view parking camera all help immensely.
The Jaguar XE is covered by a three-year, 100,000km warranty. Servicing is condition-based (your XE will let you know when it needs a check-up) and there’s a five-year/130,000km service plan which costs $1750.
Again a low score here, but that’s because of the short warranty compared to the five-year coverage which has become an industry expectation and while there is a service plan there’s no service-by-service price guide.
BMW offers a five-year/unlimited kilometre warranty with an eight-year/160,000km warranty on the battery.
BMW servicing takes place as needed rather than on a schedule, meaning you’ll be alerted via the car or app when a service is required in the near future.
For the iX a six-year all-inclusive service pack costs $3475, regardless of how many km you drive.
BMW has 54 servicing dealers listed in Australia, with each capital city covered and many more locations in the eastern states.