Iveco Daily vs Omoda 9

What's the difference?

This workhorse combines good cabin comfort and storage with an expansive tray (or other service body if you prefer) and GVM/GCM ratings large enough to cater for a multitude of heavy work requirements. It would be worthy of consideration if you have a car licence and need more than a one-tonne ute or full-size US pickup to get the job done.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

The latest Daily E6 range features a revised and more streamlined grille design with more prominent horizontal louvres.

It has also switched from hydraulic to electric power-steering, bringing numerous benefits including steering wheel height/reach adjustment and the new ‘City Mode'.

The latter allows the driver to reduce low-speed steering effort by up to 70 per cent when negotiating tight worksites or loading zones. A welcome feature that allows turning with one or two fingers.

Iveco claims catering for big Aussies was of primary importance when refining its driver seating comfort which includes a taller headrest, longer seatbelts and seat-rails for greater adjustability, plus what it claims to be the first use of memory foam in commercial vehicles.

The only thing missing for RHD markets like Australia is a driver's left footrest, even though LHD markets get them as evidenced by the one residing in the passenger footwell, which is of course the driver's footwell in LHD models.

Passenger seating is often overlooked in single-cab designs but our test vehicle is unusually comfortable, particularly in the central position where even tall people can sit with sufficient knee clearance from the dash and with ample room for large boots on a flat floor.

The steel ladder-frame chassis rides on torsion-bar independent front suspension and a live rear axle, located by substantial double-stacked leaf-spring packs.

Braking is by four-wheel discs and it has a compact 13.5-metre turning circle, which certainly takes the stress out of U-turns, particularly at busy intersections.

The front bumper and lower sections of the doors, where most bumps and scrapes occur, have a low maintenance dark grey finish.

The bumper is now made in three pieces to minimise repair costs, as each section can be replaced independently if damaged rather than having to replace the entire unit.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

With its 2135kg tare weight and 4495kg GVM, our test vehicle offers a substantial 2360kg payload rating, which is about double that of the sturdiest one-tonne cab-chassis models.

Even after you deduct the 304kg weight of its aftermarket aluminium tray from that figure, you're still left with 2056kg or more than two tonnes of payload capacity.

It's also rated to tow up to 3500kg of braked trailer and with its 7995kg GCM that means it can legally tow its maximum trailer weight while carrying its maximum GVM.

In other words, this jigger can legally haul just under 8.0 tonnes of combined payload and trailer, which opens the door to many working tasks requiring big load capacities.

The aluminium tray has a sturdy bulkhead with rear window protection and pivoting load retainers up top to ‘book-end' long lengths of pipe or timber.

It also has side-steps up front plus external rope-rails and internal load-anchorage points along each side.

There are two drop-sides along each flank separated by short and sturdy pillars to boost strength and rigidity.

According to our tape measure, this tray's internal work surface is 4070mm long and 2055mm wide with a drop-side depth of 330mm.

There are plenty of places to store things in the cabin starting with three tiers of storage in each door, with the largest equipped with small and large bottle-holders. There's also a full-width shelf at roof height.

The top of the dash has two large bins with clamshell lids, plus a central bin with two USB ports. There's also cup/small-bottle holders on each side of the dash and an open shelf and small glove box on the passenger side.

In the central dash there's a pop-out cupholder, shallow drawer for small items and a larger swing-open bin below them.

The centre seat's backrest folds forward and flat to provide a small work desk complete with a spring-loaded document clamp.

This desk can be raised to reveal a padded compartment below that's ideal for storing pens and slender electronic devices (phones, iPads etc).

Both base cushions in the passenger seat can also be tilted forward to access a large hidden area beneath, so there's good use of limited cabin space to maximise storage.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

Iveco's 180EVID F1C is a heavy-duty 3.0-litre, four-cylinder turbo-diesel with variable geometry turbine technology and tough Euro 6 emissions compliance using AdBlue.

It produces 132kW at 3500rpm and 430Nm of torque at 1500rpm.

The optional ZF eight-speed torque converter automatic sends drive to the rear wheels and offers a choice of 'Eco' (Economy) and 'Power' drive modes plus the option of sequential manual-shifting, all using the stumpy dash-mounted shifter.

It also has overdrive on its seventh and eight ratios to optimise fuel economy, particularly at highway speeds.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

When we stopped to refuel at the completion of our 303km test, the dash display was claiming average consumption of 11.3L/100km, of which about one third of that distance was hauling a heavy payload on a mix of city and suburban roads plus some highway travel.

Our own number, crunched from fuel bowser and trip meter readings, came in slightly lower at 10.9, which is excellent economy for a vehicle weighing more than 2.4 tonnes unladen and almost 4.0 tonnes for part of our test.

So, based on our figures, you could expect a realistic driving range of around 900km from its 100-litre tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

It's easy to find a comfortable driving position given the memory foam bucket seat has adjustments for lumbar support, base-cushion rake and driver weight for its inbuilt suspension.

The fold-down inboard armrest, in partnership with the door's armrest, ensures balanced elbow support to reduce neck and shoulder strain.

There are good eyelines to the big door mirrors, with the bottom thirds of each offering wide-angle views. However, with the seat in its most rearward position, the slim column that separates the fixed and sliding glass in the driver's door slightly obscures the outside edge of the driver's door mirror, which suggests the single-cab has more rearward seat travel than the van version we've previously tested.

The electric power-steering is nicely weighted (particularly the new ‘city mode' in tight spots) and the four-wheel disc brakes have good stopping power.

It's a no-brainer the ride quality is harsh over bumps when unladen, given it's designed to cope with 8.0-tonne GCMs.

Fact is, in a working role, this vehicle would rarely if ever be driven without a substantial load to engage its big rear springs, which we did when forklifting 1.3 tonnes onto the tray. With driver this payload totalled 1.4 tonnes, which was still more than 600kg below its peak rating (with tray).

Even so, it was enough to make the ride much smoother, which is most relevant in this context. The 3.0-litre turbo-diesel maintained good performance hauling this load in city and suburban driving, displaying useful flexibility either side of its 1500rpm torque peak in Eco mode.

We did sample the Power mode, but found the engine was more than capable of handling this task in its economy setting, with the eight-speed auto doing its best work if left alone without the need to manual shift.

The engine only requires 2000rpm to maintain highway speeds, so engine (and tyre) noise is low at 110km/h. The most cabin noise comes from wind-buffeting around the mirrors, bulkhead frame and payload hanging in the breeze.

In Eco mode it performed well on our 13 per cent gradient, 2.0km-long set climb at 60km/h, comfortably hauling this load to the summit in third gear without the need to select Power mode.

Engine-braking on the way down, in a manually-selected second gear, pegged the road speed at 50km/h without the brakes needing to being applied for most of the descent, until it overrode our manual gear selection and shifted up to third when the engine was approaching its 4500rpm redline on overrun.

In our experience, these engine-protecting protocols are common in European commercial vehicles. However, it can spring a surprise if you're leaning on the engine to help restrain a big payload on a steep descent and it suddenly changes up a gear.

Even so, the engine-braking performance was good given its sizeable payload.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Standard warranty is three years/200,000km (three years is short) but the option of up to five years/300,000km is available at extra cost.

Scheduled servicing is every 50,000km/12 months whichever occurs first.

Iveco offers a range of maintenance agreements to help owners manage maintenance costs.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.