Isuzu NMR vs Chery Omoda 5

What's the difference?

The dual-cab ute market and light truck market are potentially two very different landscapes.

While the dual-cab continues to storm the sales charts in Australia, there’s also a growing awareness among hardcore users of these vehicles, that a light truck might often be a better solution.

Better payloads and higher Gross Combination Mass ratings in an age of increasing legal and insurance concerns over overloaded vehicles, were once the light truck’s strong suit. But these days, vehicles like the full-sized US-made pick-ups and even the muscled-up Ford Ranger Super Duty have bridged or even exceeded that gap.

At which point, the light-truck’s benefits become the ease with which it can take on heavier jobs and the sheer size of the cargo and cabin area, not to mention those truck-specific qualities born of generations of refining a concept.

In Australia, it’s Isuzu that absolutely brains the opposition in sales terms. And part of the reason for that has been a realisation that not all would-be buyers want the hassle of the traditional truck-buying process of purchasing a bare chassis and then equipping it so suit their needs.

Which is where Isuzu’s RTW (ready To Work) concept comes in. You simply choose the truck you want, choose a tray, van or service body and then let Isuzu deal with it and phone you when it’s ready to collect.

It's so simple, it’s a wonder not everybody is doing it.

The other news is that Isuzu has finally updated its popular N Series fleet after about 16 years. A new cabin, extensive chassis changes, uprated engines, and all-new transmission, improved suspension and a new focus on safety are all headlines. But 16 years is a long time between drinks, so do the improvements make enough of a difference to keep the concept relevant in a changing market?

Finding a half-decent small SUV for less than $30,000 has become quite challenging in the past couple of years. But as mainstream brands march further upmarket, some Chinese manufacturers are happy to grab sales at the lower end of the market.

One such brand, Chery, re-emerged with the Omoda 5 compact crossover about 18 months ago with keen pricing and loads of standard features.

Further pushing the value point, Chery recently added a new base grade of the Omoda 5, the FX. It sits under the Omoda 5 BX and EX with the same powertrain and it only loses a handful of features from the BX.

At $27,000 drive-away, it looks like a steal on paper. But how does the new cut-price Omoda 5 handle urban duties? And does this small SUV offer more than just a solid standard features list?