What's the difference?
Hyundai's Ioniq range is nothing if not a flex in the face of Toyota.
Sure, Toyota has a dominating position in the Australian market, with its well-received range of hybrid models, but what happens after hybrid? Hyundai takes on the blocky Prius formula with not only a directly competing hybrid model, but a plug-in and a fully electric version, too.
This expansive range is as though Hyundai is trying to demonstrate it's ready for any future, near or far, and guess what, Toyota? Anything you can do; the Korean juggernaut thinks it can do better.
These cars aren't really designed to sell so much as they are offerings for early adopters, but a few years after its launch, with a host of rivals set to take it on, and an entire sub-brand based on the Ioniq just around the corner, is Hyundai's top-spec Ioniq electric worth a look? I took one for a week to find out.
Fact: almost one in every two mid-sized (2.5-3.5-tonne GVM) commercial vans sold in Australia is a Toyota HiAce. And if you take note of the diverse range of businesses that rely on this ubiquitous workhorse, as we did recently, you can appreciate its widespread appeal.
Apart from countless couriers and tradies, the HiAce is favoured by a vast range of businesses from locksmiths and pool maintenance specialists to window cleaners and mobile coffee baristas.
To ensure the HiAce maintains its broad business appeal, Toyota has recently released an upgraded range with enhanced active and passive safety features, improved instrumentation, electric power steering and other refinements. We recently spent a week at work with the latest offering to determine if its market dominance is justified.
Just like the Kona EV, Hyundai's Ioniq is still one of the best EV options on the market today. It strikes an excellent balance by offering significantly more range and better energy consumption than the more affordable Nissan Leaf or MG ZS EV, while providing the familiarity of the Hyundai spec and drive experience at a price only a little higher than a top-spec Prius.
Its relatively high score is a product of these factors, but also the way in which its interactivity offers the early adopters the engagement they will be searching for.
The HiAce maintains its staggering 50 per cent share of the mid-size commercial van market for numerous compelling reasons including its versatility, as evidenced by the diverse range of Aussie businesses that rely on it. Toyota’s latest suite of safety and other upgrades makes it even better.