What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
As a child, my parents - who aren't car people - would see a Jaguar and point. It didn't matter if it was an XJ, Daimler Double Six or a Mark II, there was a great deal of mystique around these bastions of Britishness. It also didn't matter that these weren't necessarily good cars. The Seventies and Eighties saw the brand slide into a funk while being passed between owners like hot potatoes.
Somehow, the brand survived its brush with Ford's useless Premier Automotive Group strategy which only came good towards the end as Jaguar's management woke up and put in place a change in direction that produced the Ian Callum-designed XF. Riding high on that design, Jaguar then promptly introduced the very pretty Jaguar XJ.
It has been on sale for ages, but with the addition of a few bits and bobs to stay competitive, it's as compelling as ever. Most importantly, the performance-focused R has kept its unique supercharged V8.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
It might be old and facing German competition bursting with advanced technology, but the XJR is still a car you can buy with heart and head. But mostly your heart. It goes like stink, has a much better interior than the Quattroporte and is more interesting than just about anything this big or this grand.
It's also a better car than the Maserati Quattroporte if you want to get on with the driving yourself and is far prettier than the Porsche Panamera. It's a wonderful thing and even more wonderful that Jaguar continues to build it. Long live that supercharged V8 and the XJ is a great home for it.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
The XJ has a marvellously exaggerated length, with a rear overhang redolent of Jag's sporting coupe and roadster pair of the time of its launch, the XK. There's nothing else in the segment like it, with the three Germans - Mercedes' S-Class, Audi's A8 and BMW's 7 Series - having gone all Hugo Boss and and in the latter two's case, almost shrinking violet. The only credible Japanese alternative, the Lexus LS, looks like a Lexused 7 Series. The XJR is a more emotional car, like Maserati's Quattroporte.
The R adds an aggro grille, 20-inch wheels with low-ish profile tyres, a bootlid spoiler, red brake calipers and vents in the bonnet. Bits and pieces get the black gloss treatment and there are V8 and R badges, as well as a rather large leaper on the bootlid. Capping it all off are four exhausts poking out from the bumper and distinctive vertical taillights.
Inside remains largely unchanged. The cabin is big and luxurious, leather-lined and very, very comfortable. The front air vents have to be modelled on the de Havilland Comet's integrated jet engine intakes and, again, the dash design stays away from the horizontal lines of its obvious competition.
There is probably a bit much chrome for my liking, particularly on the centre console and around the rotary dial shifter, which reflects sunlight into your face during the day.
The lovely 'Riva Hoop' - a band that sweeps from door to door across the top of the dash - is a great touch and remains a defining feature in the cabin. The last update brought an Audi-like digital dashboard, including maps, but it's not nearly as slick as the German. The graphics for the dials are good (and quick) but the maps are a bit so-so.
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
It might be over five metres long, but the Jag's cabin isn't as gigantic as that might suggest - luckily, if you want space, the XJ L has it. The SWB version is roomy enough, though, just not palatial. You can fit five people, but the big transmission tunnel will limit the size of that fifth.
Front and rear passengers have a pair of cupholders each, with rubber bubbles to help hold smaller cups in tight. The front and rear doors have pockets but aren't really for bottles.
Boot space is a reasonable 520 litres, with a space saver spare under the floor.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
As is expected at this level, Jaguar was not mucking about with price or specification - the XJR starts at a mildly terrifying $299,995, which is very close to the rather more tranquil Autobiography long-wheelbase relax-o-mobile.
Standard are 20-inch alloys, a 20-speaker stereo, power everything with three memory positions, four-zone climate control, keyless entry and start, front and rear parking sensors, heated and cooled front and rear seats, sat nav, LED headlights and DRLs, leather everywhere, auto wipers and (LED) headlights, electric boot lid, heated steering wheel and a space saver spare.
The Meridian-branded stereo is an absolute cracker, powered by the improved but still laggy 'InControl Pro' system. Oddly, it's all crammed into an 8.0-inch touchscreen when there is seemingly room for the larger (and better-performing) 10.0-inch screen. The software is far superior than the version that preceded the last update, but the screen is hard to use, as targets are placed right in the corners and are hard to hit.
Apple CarPlay and Android Auto are also absent, and the sat nav is still fairly dopey.
A long list of options are available, some of which should probably be included in the big sticker price - DAB+ ($620), premium paint is a splutter-worthy $2060 (although, to be fair, the vast majority of the 19 colours are free), adaptive cruise with queue assist ($2200), adaptive headlights a further $2620 and 'Parking Assist', which adds side sensors and a front camera, a further $2780. Reverse cross traffic alert, blind spot monitoring and forward collision warning cost yet another $1460. Ouch.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
Jaguar's lovely 5.0-litre V8 with supercharger continues under the XJ's long and shapely bonnet, delivering a walloping 404kW and a tyre-shredding 680Nm. The sprint to 100km/h for all 1875kg of XJR is completed in an impressive 4.6 seconds, which was very competitive at the car's launch in 2009.
Power reaches the rear wheels via ZF's eight-speed automatic and you can control it with the tacky plastic paddles on the steering wheel. Oh, and it has stop-start.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
The combined cycle figure for the V8 is listed at 11.1L/100km but fully expect to see the 16.1L/100km we got, especially as you try and fail to tyre of the monstrous power delivery and lovely (if muted) V8 roar.
Luckily, even if you're belting it, the 82 litre tank is a generous size and you'll cover a fair amount of ground.
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
Indecently quick, surprisingly agile and heaps of fun. While the first descriptor applies purely because of its size, the next two shouldn't when you're in command of 5.13 metres of motor vehicle. As with the Audi and now the 7, the Jag has a lot of aluminium to help keep the kilos off and good gracious, it has worked.
The R is based around the short wheelbase version of the XJ for perhaps obvious reasons. Even so, it appears to be the shorter-again XF's because this thing turns in like a demon. No, it won't stay with the dearly-departed XF-R but it does a mighty fine impression of one, just with a better ride quality.
Rear seat passengers should be prepared to feel a lot of wheelslip, especially when in Dynamic mode, as even the fat Pirelli P-Zero's struggle for purchase when the right foot hits the carpet. The V8 rumbles rather than bellows, but the rears cheerfully spin up until the computers and active differential rein things in. Traction control off and you've got a proper tyre-smoker if you're not playing by the rules. Jag's engineers are clearly hooligans at heart.
As always, ZF's eight-speed transmission does an incredible job of marshalling the horses in a rearward direction and when you're not after a bit of sound and light, have achieved a tremendous amount with the damping. When in normal mode, the car glides along, so much so that the lady of the house wasn't so sure it was a sporting sedan.
Once she was apprised of dynamic mode (you have to cycle the button through winter mode first, for some reason), her only complaint was that it was too long and the steering wheel too big for this type of car. I was persuaded of the latter, especially after stepping out of an Audi S3 which has a tiny wheel. Long story short, the XJR is now 'her' car (to be more accurate, the XFR is, but that hasn't arrived yet, so...), as it felt smaller than it was when not parking and she's a sucker for a torquey V8.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
The whole XJ range has six airbags, ABS, stability and traction controls, emergency brake assist, reversing camera, three top tethers and two ISOFIX points. The XJ doesn't have an ANCAP safety rating.
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
Jaguar offers a three year/unlimited kilometre warranty and roadside assist for the same period.
Like the F-Type, XJ owners benefit from three years/100,000km free servicing.