What's the difference?
Not content with being China’s biggest auto brand, Haval is trying to win Australia over and is now throwing everything it’s got at us in the form of its H9 flagship SUV.
Think of the H9 as an alternative to seven-seat off-roaders such as the SsangYong Rexton or Mitsubishi Pajero Sport and you’re on the right track.
We tested the top-grade Ultra in the H9 range when it came to live with my family for a week.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
There's a lot to like about the Havel H9 - it's great value, practical and spacious, packed with advanced safety tech, and also darn good looking. More comfortable seats would be an improvement and so would a better feel to the cabin materials and switchgear.
As for the H9's on-road performance - the 2.0-litre engine isn't the most responsive and the ladder frame chassis limits its dynamics.
So, unless you need an off-road SUV the H9 is borderline overkill in the city, where you could step into something without four-wheel drive and with more car-like comfort and handling.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.