Haval H9 vs Gac Emzoom

What's the difference?

There's a lot to like about the Havel H9 - it's great value, practical and spacious, packed with advanced safety tech, and also darn good looking. More comfortable seats would be an improvement and so would a better feel to the cabin materials and switchgear. 

As for the H9's on-road performance - the 2.0-litre engine isn't the most responsive and the ladder frame chassis limits its dynamics.

So, unless you need an off-road SUV the H9 is borderline overkill in the city, where you could step into something without four-wheel drive and with more car-like comfort and handling. 

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Haval H9 Ultra's design is not pioneering any new style standards but it’s a good looking beast and far more handsome than those rivals I’ve mentioned above.

I like the gigantic grille and chunky front bumper, the tall, flat roofline and even those tall tail-lights. I also like the fact the red background of the Haval badge hasn't been kept in this update.

There are some nice touches you won’t find on rivals at this price such as the puddle lamps which burn a laser projected ‘Haval’ into the footpath.

Okay, it’s not burnt into the ground, but it’s intense. There are also the illuminated door sills. Small things that make the experience a bit special and match the tough but premium exterior looks – like its insides.  

The cabin looks plush and high-end from the floor mats to the panoramic sunroof, but some elements lack a high-quality feel such as the shifter and switchgear for the windows and climate control.

Haval has obviously worked hard to get the look right, now it would be good to see if the touch and feel points can also be bettered.

The H9 is the king of the Haval line-up and it’s also the biggest at 4856mm long, 1926mm wide and 1900mm tall.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Haval H9 Ultra is super practical and that's not just because it's big. There are larger SUVs with far less practicality. It's the way the Haval H9 is packaged that's impressive.

For starters, I can sit in all three rows without my knees touching the seatbacks, and I'm 191cm tall. Headroom is getting tighter in the third row, but that's normal in a seven-seat SUV and there's more than enough space for my noggin when in the pilot's seat and middle row.

Cabin storage is great with six cupholders on board (two up front, two in the middle row and two for the back seats). There's a large bin under the centre console armrest up front and more hidey holes around the gear shifter, a flip-out tray for those in the second row and big bottle holders in the doors.

Entry and exit to the second row is made easy thanks to the wide-opening, tall doors and my four-year old son could climb into his seat by himself thanks to the rugged and grippy side steps.

Third-row seats are powered to lower and raise them into position, too.

There are air vents for all three rows, and controls for the climate in the second row.

Cargo storage is also impressive. With all three rows of seats in place there's enough room in the boot for a few small bags, but fold the third row down and you'll be given much more space.

We picked up a 3.0-metre long roll of synthetic turf and it fit in easily with the right side second-row seat folded, still leaving us with plenty of room for our son to sit in his child seat on the left.

Now the drawbacks. Access to the third row is affected by the 60/40 split of the second row with the larger folding section being on the road side.

Also the side-hinged tailgate makes it impossible to fully open if somebody parks too close behind you.  

And there's a lack of charging points on board - with only one USB port and no wireless charging pad.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The Haval H9 Ultra is powered by a 2.0-litre turbo-petrol four-cylinder engine making 180kW/350Nm. That's the only engine in the line-up and if you're wondering why a diesel isn't offered, then you're not the only one.

If you're asking where the diesel is you're probably wondering how much petrol the H9 uses, and I have the answers for you under the next heading.

Shifting gears smoothly is an eight-speed automatic transmission from ZF, the same company chosen by brands such as Jaguar Land Rover and BMW. 

The H9's ladder frame chassis and four-wheel drive system (with low range) are the right ingredients for a capable off-roader. During my time with the H9, however, I stayed on the bitumen. 

The H9 comes with selectable drive modes including 'Sport', 'Sand', 'Snow' and 'Mud'. There's a hill descent feature, too. 

The braked towing capacity of the H9 is 2500kg and Haval says the maximum fording depth is 700mm.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

I travelled 171.5km in the H9 but in my 55km loop of motorways and urban roads I used 6.22 litres of petrol, which comes to 11.3L/100km (the on-board read-out said 11.1L/100km).  

That's not terrible for a seven-seat SUV. Admittedly, I was the only person on board and the vehicle wasn't loaded up. You can expect that fuel figure to rise with more cargo and people piling in.

The official combined cycle fuel consumption claim for the H9 is 10.9L/100km, while the tank has an 80-litre capacity.

A pleasant surprise is that the H9 has a fuel-saving stop-start system, but a not-so pleasant surprise is that it needs to be fed a minimum of 95 RON premium fuel.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The H9's ladder frame chassis will work to its advantage off the road, providing good rigidity, but as with any body-on-frame vehicle on-road dynamics aren't going to be its forte.

So, the ride is soft and comfortable (the rear multi-link suspension set up would be a major part of that) the overall driving experience can be a little agricultural. These aren't show-stopping issues, and you'll find the same in a Mitsubishi Pajero Sport or Isuzu MU-X.

More disappointing are the things Haval could easily fix. The seats are flat and not the most comfortable, the steering is a little slow, and that engine has to work hard and isn't particularly responsive.

There are also some strange quirks, too. The altimeter read-out said I was at 8180m driving through Marrickville in Sydney (Everest is 8848m) and the auto parking system is more of a guide which tells you how to park rather than doing it for you.

Imagine being 16 again and being coached by your mum or dad and you've got the idea.

That said the H9 handled life with my family without breaking a sweat. It's easy to drive, with good visibility, great insulation from the outside world and excellent headlights (the Ultra gets the brighter 35-watt xenons).

So while it's not the most adept and comfortable car on the road, I feel the H9 could be better suited to off-roading adventures. As I mentioned earlier, I only tested it's on-road performance, but keep an eye out for any future off-road tests we do with the H9.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Haval H9 is covered by a seven-year/unlimited-kilometre warranty. Servicing is recommended at six month/10,000km intervals. 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.