Genesis GV80 vs Rolls-Royce Cullinan

What's the difference?

VS
Genesis GV80
Genesis GV80

$104,990 - $129,990

2024 price

Rolls-Royce Cullinan
Rolls-Royce Cullinan

$705,000 - $810,000

2025 price

Summary

2024 Genesis GV80
2025 Rolls-Royce Cullinan
Safety Rating

Engine Type
Twin Turbo V6, 3.5L

Turbo V12, 6.7L
Fuel Type
Premium Unleaded Petrol

Premium Unleaded Petrol
Fuel Efficiency
11.9L/100km (combined)

15.1L/100km (combined)
Seating
6

5
Dislikes
  • Not as dynamic/sporty as some rivals
  • Middle seat is squishy for adults
  • Very thirsty, will be painful at bowser.

  • Price
  • Still a bit difficult to look at
  • Ride can be floaty
2024 Genesis GV80 Summary

The Genesis GV80 SUV has cultivated a quiet but firm following since its debut but there's a new variant on offer - the coupe.

Offered in one highly-specified grade level for our market, the GV80 3.5T Luxury AWD Coupe proves to be a fierce competitor with luxury and handling for it's European rivals - the BMW X6, Range Rover Velar and Mercedes-Benz GLE Coupe.

However, the price point is starting to creep a little closer to its rivals, which might not be to everyone's fancy.

I've been family testing the GV80 for a week to see if it gets the seal of approval from my little family of three, read on to find out how it went.

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2025 Rolls-Royce Cullinan Summary

The truly great thing about great wealth - I mean like, drop $1 million on a new Rolls-Royce with a casual yawn and a mouse click wealth - would be how great it is not having to do anything for yourself.

Personally, I would hire a chef, so I’d never have to cook again, and a pilot to fly my private jet, so I’d never have to catch pneumonia while flying 34 hours to Ibiza with strangers to do my weird job (oh, and if I was rich I wouldn’t have to work anyway), and in theory I might even hire a chauffeur for those odd times when I didn’t want to drive myself in one of my fleet of beautiful cars. 

All right, so I can’t even imagine that last one, but the most interesting fact I gleaned while in Spain, tirelessly testing the new Rolls-Royce Cullinan Series II, is that even the ridiculously rich are falling out of love with not driving these days.

Perhaps, being tech-savvy types, they can see the end of driving and the rise of autonomy coming and they want to make the most of it while they still can. But according to Rolls, the percentage of its buyers who sit in the back rather than in the driver’s seat has flipped entirely over the past 15 years.

Back in the day, 80 per cent of Rolls owners were back-seat passengers, blowing cigar smoke at the back of a chauffeur’s head, while 20 per cent actually drove their expensive motors.

Today, the number who drive themselves has soared to 80 per cent, and apparently that’s not just because it would feel weird being chauffeured around in what is now the most popular Rolls-Royce by far - the Cullinan SUV.

The other big change, apparently, is that the average age of a Rolls-Royce buyer has also dropped, from 56 to the low 40s. And that means more buyers with kids, and gold-plated prams and other associated dross, which means they need bigger Rolls-Royces, family-sized SUV ones, which again helps to explain why the Cullinan now makes up as much as half of all the brand’s sales in some markets.

And why the arrival of this, the facelifted, tweaked and twirled Series II version of a car that was greeted cynically by many in the media when it arrived (“one group was not sceptical, and that was our clients,” as a Rolls spokeswoman delightedly pointed out) is such a big deal.

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Deep dive comparison

2024 Genesis GV80 2025 Rolls-Royce Cullinan

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