What's the difference?
After an early identity crisis where the name was used under the Hyundai banner, Genesis, the Hyundai Group’s luxury brand, launched globally as a stand-alone entity in 2016, and formally arrived in Australia in 2019.
Keen to disrupt the premium market, it offers provocatively priced sedan and SUV models, bristling with tech and loaded with standard equipment. And already, its entry-level model, the G70 sedan, has been updated.
Yes, there is an argument that Genesis launching a station wagon is a bit like someone attempting to make money by announcing they’ve come up with a new DVD player, or perhaps even a black and white TV.
On paper, or online, it seems like an act of madness, or vain hope, but then you see a Genesis G70 Shooting Brake Sport in the shapely flesh, and it starts to make sense. Not only is the Shooting Brake (a far more exciting title that “station wagon”, “estate” or “avant”, Shooting Brake dates back to the days of horse-drawn carriages designed to take out groups of people who liked to shoot defenceless animals) the most attractive vehicle in the Genesis line-up, and prettier than the G70 sedan, it is also enormously more appealing to look at than every single SUV currently on sale anywhere in the world. Period.
And if we bought cars with our eyes alone, it would no doubt do very well, but in a world, and a country, where SUVs are king, how good does a station wagon have to be to win sales?
We took a Shooting Brake from SUVs to find out.
It’s hard to prise owners away from established premium brands, and Genesis is still in its infancy. But there’s no doubt this refreshed G70’s performance, safety, and value will impress those willing to consider something other than the usual mid-size, luxury car suspects. Our pick is the 2.0T. Ample performance, all the standard safety tech, and a quality feel, for a lot less.
Way back when station wagons were still a thing, the Genesis G70 Shooting Brake would have been an absolute winner, but in a world of SUV-love it's going to struggle to get too much attention, and that's a shame, because it's an attractive car that looks and feels classy, at a competitive price.
The Genesis is also a good thing to drive, although a bit more power wouldn't go astray. With a bigger engine, I'd be happy to have one as my family car, and I'd relish its lower centre of gravity and superior driving dynamics every day.