Ford Transit Custom vs Omoda 9

What's the difference?

There’s a lot to like here as it provides spacious and comfortable seating for up to five tall adults combined with a huge load volume, one-tonne-plus payload rating, 2500kg towing capacity, peerless safety and an appealing price. It sets a high benchmark for buyers wanting work-and-play practicality and with its sporty good looks and energetic performance is worthy of consideration as a genuine alternative to a conventional van, ute or US pick-up.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Our test vehicle rides on the LWB Transit Custom’s 3500mm wheelbase and its external dimensions of 5450mm length, 1999mm width and a height of 1985mm, which means it can comfortably access underground or multi-storey car parks. A 12.1-metre turning circle is more compact than 1500-class US pick-ups and closer to Ranger/HiLux-sized utes.

The front-wheel drive chassis platform has smooth-riding four-coil suspension with MacPherson struts up front and an independent rear. Steering is rack and pinion and there’s a quartet of powerful disc brakes.

It’s arguably the best-looking mid-sized van on the market with aggressive frontal styling, wedge-shaped side contours and protruding wheel arches that shroud its alloy wheels.

The interior has a spacious and airy feel, with a stylish mix of contrasting two-tone grey surfaces throughout. This is enhanced with bright blue highlights courtesy of the dual ‘racing’ stripe pattern on the fabric seat facings, which provides visual cohesion with the external stripes.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

With its 2167kg kerb weight and 3225kg GVM, our test vehicle has a big 1058kg payload rating, so it’s a genuine ‘one tonner’ designed to carry a full crew and heaps of cargo. Up to 155kg of that can be carried on the cleverly-designed trio of roof racks, which lie flat when not in use but in seconds can be rotated to an upright position and locked in place.

It’s also rated to tow up to 2500kg of braked trailer and with its sizeable 5725kg GCM (or how much weight it can legally carry and tow at the same time) it can legally carry its maximum payload while towing its maximum trailer weight, which is impressive for a 2.0-litre powertrain.

Standard cargo bay access is through rear barn-doors, but an optional swing-up tailgate is available. These doors open to 180 degrees to optimise loading access and the hinges have enough resistance to keep them open in light winds.

The cargo bay, which is separated from the cabin by a moulded composite bulkhead, has a huge load volume of 4.3 cubic metres which is about 70 per cent of that available in conventional two-seater vans.

Its 2004mm of load-floor length and 1392mm between the wheel-housings also allows it to carry either a standard Aussie pallet or Euro pallet if required, secured by a choice of six load-anchorage points.

The load floor is protected by a composite liner, the walls and doors are neatly lined to mid-height and bright LEDs on the roof provide ample illumination.

There’s generous room not only for the driver and front passenger but also those seated behind. The large sliding doors and assist handles on each side provide easy access to the rear bench seat where even tall people are treated to ample kneeroom, given I’m 186cm and have more than 100mm of knee clearance from the driver’s seat set in my position.

There’s also ample shoulder and headroom, combined with a carpeted and flat floor which with no transmission tunnel provides welcome floor space for those seated in the centre. It feels much like the rear seat of a US pick-up.

Front cabin storage includes a bottle-holder and bin in each front door, plus bottle/cupholders on each side of the dash, a large open storage area in the dash-pad, upper and lower lidded glove boxes and two more bottle/cupholders in the centre console.

Rear passengers also get a bottle-holder and bin in each sliding door, plus there’s considerable storage space under the bench seat with a removable frame at the front to retain items.

The only missing item that could make this well-designed cabin even better would be an assist-handle on the left-side A-pillar to help front passengers of shorter stature to climb aboard. Yes, we did have complaints.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The 'EcoBlue' 2.0-litre four-cylinder turbo-diesel engine produces 125kW of power at 3500rpm with peak torque of 390Nm tapped between 1750-2500rpm. It uses AdBlue to minimise emissions.

The eight-speed torque converter automatic provides the option of sequential manual-shifting using the column-mounted stalk, which can be preferable in some situations when hauling heavy loads. It also offers five drive modes comprising 'Normal' (default), 'Eco', 'Sport', 'Slippery' and 'Tow/Haul'.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Ford claims official combined average consumption of 8.0L/100km and the dash display was showing 8.7 when we stopped to refuel at the completion of our 274km test, which comprised the usual mix of suburban, city and highway driving of which about one third was hauling a heavy payload.

Our own numbers calculated from actual fuel bowser and tripmeter readings were close to these figures at 9.1, which is still excellent sub-10L/100km economy for a vehicle weighing more than two tonnes dealing with a variety of loads and roads.

Therefore, based on our consumption figure, it should deliver a real-world driving range of around 770km from its 70-litre tank.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

It’s spacious and comfortable with a car-like driving position, large left footrest and plenty of steering wheel/seat adjustability including 10-way power adjustment for the driver's seat including lumbar support.

This van is particularly well suited to long-distance driving, given the fold-down inboard and outboard armrests for the driver and front passenger seats. This ‘captain’s chair’ design provides ideal elbow support to minimise neck and shoulder strain during long days on the road.

The 2.0-litre turbo-diesel’s ample 390Nm of torque ensures spirited response regardless of drive mode, with the well-calibrated auto ensuring most driving occurs within the engine’s peak torque band which is right where you want it.

Ride quality and handling are excellent and remain consistent regardless of payloads. Although the driver’s rear view is minimal through the small bulkhead window, the large truck-style door mirrors combined with a reversing camera and active driver aids like blind-spot monitoring, rear cross-traffic alert and parking sensors make it easy to live with in busy urban settings.

It’s also an effortless highway cruiser, with the engine only needing around 2000rpm to maintain 110km/h which is comfortably within its peak torque band. Most noise at these speeds, which is far from intrusive, comes from the tyres as engine and wind noise are negligible.

To test its GVM rating, we loaded 650kg into the cargo bay which combined with our two-man crew equalled a total payload of 830kg. Although sizeable, that was still more than 200kg shy of its legal limit.

The coil-spring rear suspension compressed 55mm under this loading, with long cone-shaped jounce-rubbers mounted on the chassis rails above being pressed into service to provide a second stage of weight support. This design is very effective in providing a smooth ride free of any jarring thuds over bumps when heavily loaded.

It made light work of our 13 per cent gradient, 2.0km-long set climb at 60km/h, easily hauling this heavy payload to the summit. Engine-braking on the way down, in a manually-selected second gear, was equally competent as no pedal-braking was required to stay below the 60km/h posted speed limit during this descent.

Our only driving criticism was an annoying rattle coming from the window in the right-side sliding-door (close to the driver's ear) and another emanating from the cargo bay over larger bumps.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The vehicle is covered by a five year/unlimited km warranty.

Scheduled servicing is every 12 months/30,000km whichever occurs first. Capped-price servicing for the first four scheduled services up to four years/120,000km totals $1996 or $499 per service.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.