What's the difference?
S FAR as makeovers go, Hollywood has nothing on the transformation of Ford's small SUV.
Based on the Fiesta supermini only sold here in sizzling ST form, but using a stretched and widened version of its platform with heavily reworked underpinnings, the strikingly styled Puma is as charming – beguiling even – as its EcoSport predecessor was awkward. And we're talking about capabilities that are more than merely skin deep here.
We're not alone in our admiration – one respected UK publication awarded the Ford a 'car of the year' gong – and after nearly a month with our range-topping ST-Line V (for Vignale), we can understand why.
But the German-engineered, Romanian-made Puma is also a complicated proposition in Australia that requires some context, because it is certainly not for everyone.
The world was ready for an Aston Martin SUV. Yes, by the time the Aston Martin DBX debuted Bentley had given birth to the Bentayga, Lamborghini had sired the Urus and even Rolls Royce had realised its Cullinan.
Still, the arrival of another ‘super SUV’ is always a bit exciting. Would it be a true Aston Martin, how would it compare to its rivals and is it even a good SUV?
Well, that's what I wanted to know about Aston Martin's DBX anyway, and I found out, along with everything else you should know: from its performance to practicality in this review.
If a minimum price and maximum interior space are your priorities, then the Puma is not for you. Especially so in the flagship ST-Line V, which may seem too small and a tad cramped compared to, say, a Seltos, C-HR or ASX.
Where the Ford excels, typically, is in the way it encourages the keen driver while cosseting four occupants (and a surprising amount of their cargo). There's a poise and maturity to the way the Puma moves that puts it on a par with or even beyond some premium compact SUVs. Even the styling is a statement. If the badges (and dashboard) were covered, you might be convinced this cat is actually a Jag.
If all that is more important, then the ST-Line V is for you. The very antithesis, then, of the unassuming and unloved EcoSport the Puma usurps.
As with all Aston Martins the DBX is a seriously beautiful car with that high-end exotic but restrained exterior styling for which the brand is known. As with all Astons, too, the busy interior design may put some minimalism fans off and those high-placed shifting buttons pose a functionality problem.
As an SUV the DBX is spacious and practical. You could use this daily as a family car. I did and found it easy to adapt to.
The driving experience left me disappointed. I didn’t feel the same close connection with the DBX while driving that I have had with other super SUVs, such as the Lamborghini Urus and more affordable models offered by Porsche and Mercedes-AMG.
But then, you see those other cars everywhere, unlike the DBX which is a rare and beautiful creature, despite the flaws.
If you search for the 1998 Puma coupe, you'll see some vague similarities with its modern SUV namesake, especially in their anthropomorphic face. It's in the eyes. There are also hints of Aston Martin (DBX), Porsche (Macan) and – let's face it – Mazda (CX-3).
Yet the real achievement lies in the way Ford has managed to make a 4.2-metre-long by 1.8m wide by 1.6m high crossover look so svelte, with the resulting balanced proportions, flowing lines and taut surfacing giving the Puma quite an athletic visual presence. After the EcoSport failure, head-turning looks were deemed paramount.
The extra girth gained by widening the Fiesta's platform allowed Ford's designers to create a muscular body that could also accommodate a metre-wide tailgate opening, while beneath the cargo floor is an exceptionally deep storage box, bringing better-than-expected practicality to boot.
I'm not one to name drop but I was having a chin wag with Marek, that's Marek Reichman, Aston Martin's Vice President and Chief Creative Officer, the fellow who has designed every Aston from the past 15 years, that Marek. Anyway, before the DBX came out he told me any SUV he designed would be unmistakably an Aston Martin.
I think he nailed it. The gaping Aston Martin grille is unmistakably the same as the DB11's and the tailgate, which although is the back hatch to a large SUV, is absolutely the same as the rear end of the Vantage.
Everything in between has all the family hallmarks. There are those oval headlights and the huge beak of a bonnet, the chiselled side panels with wheel arches that push up towards the sky and those rear haunches.
Not a fan of minimalist design? Then you'll love the DBX's cabin and its dashboard cluttered with dials, buttons, and switches.
It's like the cockpit of a plane and it's a very Aston Martin thing – just look at the layout of the DB5 from the 1960s, it's a mess, a beautiful mess though. The same goes for current models such as the DB11, DBS and Vantage.
Seriously, if there was one area where Marek may have decided not to make the DBX unmistakably Aston Martin, I wish it had been the interior.
Still, I think the DBX has the best cabin design of any current Aston, with its large media screen built into the centre console and more modern styling.
But regardless of what it looks like the feel of the materials is outstanding. There's a thick leather coating on just about every surface, apart from those which are solid, cold metal, like the paddle shifters and door handles.
It's a plush, sporty place, like Batman's suit only it smells a lot nicer.
The DBX is a large SUV at 5039mm long, 2220mm wide with the mirrors unfurled and 1680mm tall. Yep, this thing fills up an entire space in a car park.
The DBX comes in a choice of 53 colours. Yes, fifty three. There's the 'Onyx Black' my test car wore, but also 'Royal Indigo', 'Supernova Red' and 'Kermit Green.'
Compact yet spacious, the ST-Line V's interior has strong as well as weak points.
Let's start with the latter. The most obvious connection with the Fiesta is in the Puma's dashboard, which is largely shared between the two. After all the effort expended on the design and chassis, this is somewhat disappointing. There's nothing wrong essentially with the fascia's aesthetics or functionality – it's just that the look is humdrum and dated. What's needed is something with the visual wow factor as found in the latest Peugeot 2008, especially at this price point.
Yet Ford has at least tried to put some tinsel inside this most expensive version of its smallest SUV.
Stitched perforated leather seat facings, carbon-fibre-look trim and soft vinyl coverings in key touchpoint areas bring an upmarket look and feel, backed up by a now-familiar digital instrumentation layout, a lovely flat-bottomed three-spoke steering wheel, easy and intuitive multimedia interface and a wireless phone charger. That electronic cluster, by the way, changes colour and markings but doesn't have the scope of multimedia displays of, say, Audi's Virtual Cockpit. It's comparatively rudimentary.
Conversely, there's a solidity and quietness as well, offering a level of refinement that's usually found in more-premium Euro alternatives. We weren't expecting that, though of course this is a German Ford product.
Our test car also boasted a vast glass opening sunroof, adding to the opulence. With all this gear, the ST-Line V's cabin is properly appealing.
On the practicality front, entry and egress is pretty good, the driving position is excellent (thanks in no small part to a big amount of adjustability for both the steering column and seats), the front cushions themselves are sumptuously enveloping, while wide door pockets and a big glovebox obviously come in useful. And there's a USB-C outlet in the centre cubby between the seats. How modern.
However, rear vision out is poor, there are no seat warmers and some of the lower-lying plastics are a bit drab.
The back seat isn't really suitable for people over 175cm, as kneeroom is limited and taller scalps may scrape the ceiling with the twin-pane sunroof in situ. The latter also means no overhead grab handles.
But the backrest angle and cushions themselves are fine, even for longer journeys. Just don't expect to squeeze a third adult in the back unless rubbing shoulders won't bug you. Note, too, that the rear cushion does not slide or tilt forward to allow for a lower load area when the backrest is folded down. Pity.
There is a receptacle in both doors for small bottles but no cupholders whatsoever (how can Ford call itself an American company?), or face-level air vents – though the large dash vent outputs do reach the rear. Amenities such as USBs and cupholders are AWOL; and vision out from back there is limited by the high shoulder line. Tough if you're trying to peer out. Sorry, Fido.
The Puma's overall compact footprint and rear packaging clearly suggest that this is aimed at singles, couples, or couples with smaller kids/pets to transport around.
Still, for a small SUV, the cargo area isn't bad at all. The standard floor depth is fairly generous, with a long and flat loading area, but below that is a narrower yet deeper waterproof area, while under that again is a space-saver spare wheel. Clever. Also intelligent is the luggage cover that lifts automatically with the tailgate, as per Mazda's CX-5.
For the record, cargo capacity is rated at 410 litres with the 60/40 split-fold rear seats erect – or 1170L with them folded down flat. These figures far outstrip the CX-3.
To sum the cabin experience… it's far-better than its Fiesta-sourced dashboard may suggest, while the ST-Line V treatment goes a long way in helping justify the premium. That's a win.
Until the DBX came along the most practical Aston Martin was the five-door, four-seater Rapide which had a huge rear hatch and a boot big enough to swallow an entire matching five-piece luggage set – I saw it with my very own eyes.
Now there's the DBX which seats five (well, four comfortably, because nobody wants to be in the middle) and has a boot with a luggage capacity of 491 litres under the leather cargo cover.
As you can see it fit our three-piece CarsGuide luggage set, and I also used it to pick up some compost – very likely the first time anybody has done this to a DBX ever in Australia, and probably the last.
Cabin storage is impressive. The floating centre console is suspended like a hammock and under it is a huge bunk for a phone, wallet, and small bags. The split-opening armrest houses a large box, too.
The door pockets are on the small side but there are two cupholders up front and another two in the fold-down armrest in the second row.
Talking of rows, there's no third row. The DBX comes as a two-row, five-seater only.
It’s a roomy second row, with more than enough space for me at 191cm (6'3") tall to sit behind my driving position and headroom is excellent, too.
In Australia, the Puma plays in the burgeoning 'Light SUV' segment, so goes up against the ageing yet athletic Mazda CX-3 as well as Honda's HR-V, along with more recent challengers like the Hyundai Venue, Kia Stonic, Nissan Juke II, Toyota Yaris Cross and Volkswagen T-Cross. All are ready to pounce on the bestselling Hiroshima crossover.
What every one of these baby SUVs have in common is that they're based on B-segment – or supermini – platforms. However, prices and sizes do blur in this corner of the class, with larger small-car-derived rivals from the 'Small SUV' segment above, led by the Mitsubishi ASX, Kia Seltos, Mazda CX-30 and Hyundai Kona, also in the Ford's crosshairs.
Formidable opponents indeed, and just like that, the first big hurdle appears for the Blue Oval hopeful. Puma is Light SUV-sized but Small SUV-priced, with the entry-level grade kicking off from a tenner under $30,000, and before on-road costs. That's even more expensive than the VW.
This instantly eliminates it from many buyers' radars.
In contrast, a CX-3 Neo Sport starts from just $22,890. But that's with a manual gearbox, plain interior and steel wheels, whereas the Puma includes a ripper turbo engine/auto combo, climate control, a smartphone app that allows for remote vehicle location/ locking/unlocking/starting, voice-activated sat nav, wireless smartphone charging, lane-departure warning and assist, traffic-sign recognition, driver impairment monitor, 17-inch alloys and a leather steering wheel.
Along with other goodies like AEB with pedestrian alert, reverse camera, Bluetooth audio and telephony, Apple CarPlay/Android auto, digital radio, live traffic updates, fuel-saving engine stop/start, auto headlights, rain-sensing wipers, adaptive cornering fog lights, powered folding mirrors, push-button start and puddle lamps, the Puma looks and feels up-spec inside. To match most of that stuff in the CX-3 you'll need a Maxx Sport auto from $26,890.
Rising to the $32,340 ST-Line drops the Puma's ride height by just 2mm (to 164mm), but adds firmer suspension, a body kit, glitzier alloys, sports seats, a 12.3-inch digital instrument cluster, flat-bottomed steering wheel, paddle shifters and racier trim for a racier experience, though it loses the climate control for a manual air-con set-up. Strange. This grade might just be the sweet spot in the Ford's range, though it does sit about $1300 higher than the CX-3 sTouring equivalent.
Finally, the subject of this test, the ST-Line V, scores privacy glass, lashings of chrome, keyless entry/start, leather upholstery, climate control, premium audio, a powered tailgate and 18-inch alloys. All for $35,540, it's about on a par with CX-3 Akari, but lacks the latter's powered driver's seat and heated front cushions, among other items. The Mazda also goes one better with a $2000 AWD option from all mid-level grades up, as well as manual availability.
We recommend the $1500 Park Package, which ushers in adaptive cruise control with full stop/go and lane-centring tech, as well as blind-spot detection and auto parking. Premium paint adds $650, a panoramic roof $2000, roof rails $250 and a black roof $500.
Against compelling alternatives costing less, like the high-flying Seltos Sport+, CX-30 G20 Touring and Toyota C-HR Koba, the ST-Line V struggles to make sense on paper. Can the Puma's cabin and driving experience claw back its obvious price disadvantage?
There is only one type of Aston Martin DBX and it wears a list price of $357,000, so it resides in the price range above the Porsche Cayenne, which tops out at $336,100, but below the Lamborghini Urus, which starts at $390,000.
The Bentley Bentayga V8 is its closest price rival, starting less than $10K higher than the DBX.
And while we're marvelling at the emergence of these super SUVs don't discount the original luxury SUV brand. The Range Rover SV Autobiography Dynamic is $351,086, and superb.
Let's take a look at the Aston Martin DBX's features.
Coming standard is leather upholstery, heated front and rear seats, three-zone climate control, a 10.25-inch media display with sat nav, Apple CarPlay and digital radio, a 12.3-inch digital instrument cluster, a panoramic glass sunroof, power tailgate, proximity key with push-button start, LED headlights and tail-lights, and 22-inch forged alloy wheels.
For this high-end corner of the market the value is good, but there are a couple of misses such as the lack of a head-up display and Android Auto isn't supported.
But if you wanted a shopping trolley packed with value you'd go to a supermarket, right? Maybe. What you really want to know is what it's like to drive, right? Let's start with horsepower.
A multiple international engine-of-the-year winner, the compact and lightweight, 999cc 1.0-litre twin-cam three-cylinder turbo petrol unit is the sole choice for now. Driving the front wheels via a seven-speed dual-clutch transmission (DCT), it delivers 92kW of power and 170Nm of torque.
With no all-wheel drive option, there are instead five driving modes – Normal, Sport, Slippery (for snow) and Trail (gravel) applications, working on the traction, stability and transmission algorithms to mimic some of the benefits of AWD. In the ST-Line V, a set of paddle shifters are fitted in lieu of the sadly-absent manual gearbox.
Owners of the previous-shape Fiesta S and EcoSport would be familiar with the 1.0T's smooth and strident performance, though these 2010s models used a completely different type of DCT. This was the highly-publicised Powershift, which consisted of a dry-clutch system, and was prone to a multitude of problems and failures in the petrol-powered auto versions.
In contrast, the Puma adopts a next-generation transmission dubbed 7DCT300; related to the item found in some smaller Mercedes-Benz, Renault and Nissan models, it instead employs a more-robust wet-clutch system with a higher torque threshold, so promises to be far more durable and reliable than the problematic old dry-clutch unit.
When it came to giving the DBX an engine Aston Martin chose the same 4.0-litre twin-turbo V8 that's in the Vantage only they made it more powerful – 25kW more at 405kW (542hp). There's 15Nm more torque as well, at 700Nm.
Shifting through a nine-speed automatic transmission the DBX's 0-100km/h time is 4.5 seconds, which is almost a second slower than the Vantage's 3.6 seconds.
That said, the DBX weighs more than 2.2 tonnes, has a maximum ground clearance of 190mm, can wade rivers to a depth of 500mm and has a braked towing capacity of 2700kg. Oh yeah, and it's all-wheel drive.
That engine is one of the world's best V8s. It's light, compact, efficient and can produce enormous grunt. It's also made by Mercedes-Benz. Yup, it's the same (M177) 4.0-litre V8 found in the Mercedes-AMG C 63 S and a stack of other AMG-badged beasties.
There's just one thing, the V8 in the DBX doesn't sound as good to me as the one in a Mercedes-AMG. Aston's version has a less guttural and breathy exhaust note.
Sure, it still sounds amazing and when pushed hard it screams like Boudica charging into battle, but how often will you drive like that?
Most of the time we're in traffic in the suburbs and city trundling around at 40km/h. But even with the ‘loud’ exhaust mode set the note is still not as deep and brash as the AMG, which sounds delicious even at a standstill.
You probably already know why Aston Martin uses Mercedes-Benz engines. But just in case, it's because the brand with the star has been a part owner since 2013. Aston saves money and in return gets some of the best engines in the world.
The Puma's official combined average fuel consumption figure is just 5.3 litres per 100km, which works out to 121 grams per kilometre. Fitted with a 42-litre fuel tank, the potential range averages out to almost 800km between refills.
Out in the real world, we managed an exceptional 6.2L/100km, no doubt helped by an ever-eager stop/start system (which, annoyingly, kills the air-con when it extinguishes the engine; we found ourselves constantly pressing that 'off' button as the days wore on). This figure was achieved in motorway-heavy driving scenarios, albeit loaded with holiday gear and with the air-con blaring.
So, we took another, urban-focused test, in lots of slow-moving traffic situations, and averaged a still-solid 8.0L/100km.
Note, that while the Puma requires 95 RON premium unleaded, it's also perfectly happy on – and is even recommended by Ford for – the cheapest petrol currently offered in Australia, 94 RON E10 unleaded. Either way, the ST-Line V is a frugal small SUV.
In my fuel test of the DBX I took in open roads and city streets and measured 20.4L/100km at the pump.
On the same test loop the Urus I drove used 15.7L/100km and the Bentley Bentayga consumed 21.1L/100km.
It's not surprising these super SUVs are thirsty, but if you're spending all your time on city roads you can expect the consumption to be even higher.
What is surprising is Aston Martin thinking anyone could really get 12.2L/100km, but then all carmakers tend to claim overly ambitious fuel economy figures.
Just think, your next car after this will probably be electric, so enjoy the petrol while it lasts.
If the Puma's pricing is complicated, its cabin surprising accommodating and its real-world efficiency particularly parsimonious, then the upward trajectory of pros over cons continues with performance that's downright spirited.
Around town first. A small-displacement engine plus a turbo plus a DCT usually spell interminable spells of lag when all the driver longs for is an instant and measured response to a right foot flexing down onto the throttle.
But the Ford largely sidesteps such pitfalls. Though momentarily hesitant at take-off, the three-pot turbo does then get down to business in no time, with a sustained and satisfying surge of thrust as the revs grow, accompanied by a lusty and raspy thrum that's entirely in keeping with the Puma's track-pants appearance. And it doesn't let up either, with speed building up strongly through the gears, and much more so than the mere 999ccs suggest. Great for overtaking, or taking over a rapidly diminishing gap in the peak-hour derby.
Selecting Sport (a fiddly action that's located too far from the driver for safe eyes-on-the-road operation) lights an even bigger fire in the Puma's belly, with punchier acceleration and a very attentive transmission tune, slicing seamlessly through the seven ratios, leaving you in awe that a heart so small can possess such deep lungs.
Where the Ford really leaves an indelible mark is its enthusiasm to corner just as keenly, armed with brilliantly slick steering and a planted chassis that is set up to both encourage and interact with the driver. Minimal body roll and lots of grip from a quality quartet of Continental tyres ensure the Puma can be punted about like a sporty little hatchback, while the electronic safety tech allowing just enough leeway for lots of fun before they gently reel everything back into line.
We cannot think of a more enjoyable small SUV. And, by the way, those same driver-assist systems provide exceptionally nuanced lane-keep and adaptive cruise-control intervention – certainly they're right up there with the premium SUV brigade.
Given that our Puma wore 215/50R18 rubber, on a 'sports' suspension tune, the ride around town is commendable, with ample cushioning from the rough stuff. There is some tautness to the ride, but it isn't hard or rough; the ST-Line V walks a fine line between urban-agility and surface-decay isolation. In other words, it's commendably relaxing to travel in.
At higher speeds, some road and tyre noises do permeate through inside, and those Dumbo door mirrors do create some wind whoosh, but overall, given how dynamic the chassis is, the Puma feels grown up and sophisticated.
The DBX is a circa 550 horsepower giant that can reach out and almost touch 300km/h. But testing it on Sydney's roads is like having a champion racehorse in your backyard and your neighbour asking you what it's like to ride.
A racetrack wasn't handy at the time and I'd signed a form saying I'd not put any more than 400km on the clock during its stay with me, which meant having to choose my test loop carefully.
Fortunately, this was before Sydney was plunged into the current COVID lockdown, which makes that 400km now seem vast.
First, the DBX is an SUV anybody could drive, every day. Visibility is great and the ride is fine considering it rolls on 22-inch wheels and wears rubber as wide as some doorways and as thin as my socks (285/40 front and 325/35 rear Pirelli Scorpion Zero). Power delivery is smooth and predictable.
I did drive it every day, doing the shopping, school pick ups, a trip to the garden centre to fill it with plants and (ahem) compost, and it performed exactly as a large SUV should.
A source of frustration was the location of the shifting buttons high on the dashboard. Have a look at the images. Even with my chimpanzee-like long arms I had to stretch to change from Drive to Reverse. And with a not so small turning circle of 12.4m, three-point turns were a bit of an arm workout.
But the bigger frustration was the driver-car connection which didn't feel quite right. A good car-driver connection is essential for any great performance car.
Yes, there wasn't a race circuit where I could get to know the DBX quickly. But a good road, driven often with test cars, reveals a lot, too.
And the DBX didn't feel as good as the Lamborghini Urus, which is not only more comfortable but feels more dynamic and offers a superb connection between the driver and the machine.
The DBX is fast, it's powerful, the huge brakes pull it up quickly (almost violently so, if required) and handling is incredibly good.
It's just that I didn't really feel a part of it much at all. You know, the whole driver and car becoming one, thing. I felt like the third wheel on a date.
That connected feeling has been mastered by Porsche with its SUVs, but I feel the DBX needs more work. It felt unfinished.
I was told at the start that the DBX I was testing was a pre-production vehicle, but I'm sure that doesn't cover the shortcomings in the way it drove.
It's disappointing. I was hoping for better, but I think further development will see that come later.
Tested under the 2019 Euro NCAP crash-test regime, the Puma scores a top five-star ANCAP rating.
However, this means it does not meet the more stringent frontal offset crash, side impact crash and far-side impact crash-test criteria introduced by ANCAP for 2020 model-year vehicles – despite launching in September of that year.
Safety items include dual front, front-seat side and side curtain airbags (six in total), AEB with pedestrian and cyclist detection (working between 7km/h and 80km/h), lane-departure warning, lane-keep assist, traffic-sign recognition, driver fatigue alert, rear parking sensors, tyre pressure monitors and emergency assistance. These come on top of anti-lock brakes with electronic brake-force distribution and brake assist, stability control and traction control.
As mentioned earlier, adaptive cruise control, active park assistance, front parking sensors and blind-spot detection are part of the $1500 'Park Package'. Do it.
The DBX hasn't been given an ANCAP crash safety rating and it's unlikely it ever will, which is often the case with low-volume, high-end models.
Still, the DBX comes standard with seven airbags, AEB, lane keeping assistance with lane-change warning, rear cross-traffic alert, blind-spot warning, traffic sign recognition, auto parking and adaptive cruise control.
For child seats there are three top tether anchor points and two ISOFIX mounts across the second row.
I found it easy and quick to fasten my son’s car seat into the DBX.
Ford offers the industry-average warranty of five-years/unlimited kilometres. Services intervals are every 12 months or 15,000km.
There is also a capped-price servicing scheme under the 'Ford Service Benefits' banner, with the first four years/60,000km of 'A and B' logbook services pegged at $299 per visit, and then between $320 and $560, for up to 12 years.
There is also a Ford loan car program, SYNC 3 map updates and Motoring Club Membership included during that time frame.
The DBX is covered by Aston Martin's three-year-unlimited kilometre warranty. Also included is roadside assistance.
Service intervals are every 12 months or 16,000km.
Aston Martin doesn't have have capped price servicing for the DBX nor can owners purchase a maintenance plan for the SUV.
We asked Aston Martin for an estimate of how much owners can expect to pay for servicing over the life of the warranty, but a spokesperson told us, "We are unable to provide an estimate on the cost of servicing over three years."
With Aston Martin unable or unwilling to give us any guidance on servicing costs, maybe there are recent model Aston owners out there who can. Let us know in the comments section below.