Ford Maverick vs Holden Trax

What's the difference?

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

The Holden Trax looks nice enough and is pleasant enough to live with day to day. Like many others of its ilk, the Trax may be marketed as an SUV but that catch-call moniker, which has come to be accepted to mean that a vehicle is actually sporty and off-road capable, is misleading.

As an adventure vehicle the Trax falls well short – it needs a diesel engine and much improved capability (AWD) and space – but as a lively daily driver for a young starter, or a one-child family, then it’s perfectly adequate.

If you’ve got your heart set on a Trax and you’re patient, perhaps you’ll wait until 2020 when the next-generation Trax is due here.

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

It’s a small SUV and it looks sporty and outdoorsy enough in a generic sort of way. A nuggety stance, short-wheelbase and roof rails add to this Trax’s activity-friendly demeanour, without promising too much. Take a look and make up your own mind if it’s your cup of tea; I’m not your life coach so decide for yourself whether it’s cool or plain.

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

Its interior is plain, but practical. The LS has cloth trim and expanses of plastic, which make it a bit ordinary to look at but very easy to live with in the real world because day-to-day life involves liquid spills, crumbs and dirt – lots of dirt.

Storage spaces include a narrow glovebox, narrow plastic door pockets, four cupholders in centre console (no lidded bin here) plus two in the rear centre armrest, and driver and front passenger seat-back pockets.

The rear cargo area is a 356-litre space with the rear seats in use and the cargo cover in place), or a 785-litre space with the 60/40 rear seats folded into the floor. For this to happen, the rear-seat bases flip forward into a vertical position and the seat-backs fold forward to make the ‘new’ flat floor.

The Trax is a front-wheel drive small SUV and the LS is the base-spec variant. 

Our tester – a MY19 LS with a 1.4-litre turbocharged four-cylinder petrol engine and six-speed automatic transmission – has a listed price of $24,490 drive away. The Trax LS is available with a five-speed manual gearbox, but it’s matched to a 1.8-litre non-turbo petrol four-cylinder engine. The turbocharged LS is the way to go, I reckon.

The LS has a stack of standard features for the price, including Holden’s MyLink multimedia system, with a 7.0-inch colour touchscreen, Apple CarPlay, Android Auto and Bluetooth connectivity, USB port and power socket up front, cruise control, rear-view camera, rear parking sensors, as well as hill-start assist, hill-descent control, and more. No Trax has AEB.

Our test vehicle has 17-inch alloy wheels with a space-saver spare.

It has an Absolute Red paint exterior; prestige paint colours are available – including Mineral Black, Burning Hot and Abalone White – but they cost an extra $550.

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

Our test vehicle has the 1.4-litre DOHC 16-valve four-cylinder iTi petrol engine – producing 103kW at 3000rpm and 200Nm at 1850rpm – matched to a six-speed automatic transmission.

The turbo gives the Trax a welcome kick in the automotive pants, making the turbo-equipped variant the pick of the bunch.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

This Trax has a claimed fuel consumption of 6.7L/100km (combined). We clocked up more than 300km of highway and back-roads driving, with a smattering of gravel-road driving thrown in. We recorded 10.7L/100km, which is much thirstier than claimed. 

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

Driving position is high, steering is quite sharp and handling is tight and controlled, so there’s plenty of welcome driver involvement from the get-go. 

The turbocharged engine makes for a lively and responsive drive and, combined well with the six-speed auto, this 1376kg Trax offers up plenty of zip from stop-starts and oodles of oomph for smooth overtaking.

Ride is very firm, bordering on harsh, with rear-seat passengers* especially feeling the lumps and bumps of irregular road surfaces by way of the tight suspension. (*I believe my children.) 

Interior space is not an issue though as everyone can manage head and shoulders nicely in the tall cabin. The seats are lacking in full support though, making long trips not such an appealing proposition, and in-cabin noise builds early and becomes quite hard on your ears.

The Trax has a five-star ANCAP rating as a result of testing in August 2013.

The LS has six airbags (including full-length curtain airbags), dusk-sensing headlights, reversing camera, rear-parking sensors, hill-start assist and hill descent control.

No Trax variant has AEB.

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.

The Trax has a five-year/unlimited-kilometre warranty and service intervals are recommended at 15,000km/nine months.