Ford F-350 vs Omoda 9

What's the difference?

If you’ve got something really heavy to tow and you have the budget to do it in grand style and with minimal effort, then a Super Duty could be just what you’re looking for. Its gargantuan proportions make it impractical for daily driving in Australian city and suburban traffic, but as a heavy-duty tow vehicle, particularly for long-haul open highway work, you’ll feel like king of the road.

Vehicle supplied by Harrison F-Trucks.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

Needless to say, the MY18 F350 Super Duty 4x4 is a monster, even in this SWB specification. The massive 4059mm wheelbase is 839mm longer than a Ranger Wildtrak, which is also dwarfed by the Super Duty’s 6350mm overall length (961mm longer). The F-Series’ 2032mm width is 182mm wider than the Ranger, and its 2065mm height is 217mm taller. It's like a Ranger that's been fed heaps of fertiliser.

Underneath is the kind of heavy-metal hardware needed to justify a Super Duty badge. Ford claims its massive fully-boxed steel ladder-frame chassis is up to 24 times stiffer than the previous generation, along with improved corrosion resistance. The cargo tub is made from military-grade aluminium with the dual benefits of less weight and no rust. A tough spray-on cargo tub liner boosts dent and weather protection.

Live axles are used at both ends, suspended on huge leaf spring packs at the rear and softer-riding coils up front. Steering and four-wheel disc braking are both power-assisted, of course, and there’s a choice of trailer-towing hitches available.

As you would expect, cabin space for both front and rear occupants is palatial, with even tall adults feeling dwarfed by its enormous dimensions. Rear passenger leg and shoulder room even for tall adults is limousine-grade, although headroom is reduced (but still adequate) due to the lower roof lining surrounding the full-length sunroof.

The overall fit and finish of the dashboard, following Harrison’s local RHD conversion process, displays quality workmanship. However, some DNA from its Kentucky birthplace remains in the control screen’s software, which, for example, displays 911 Assist instead of 000, and a left-side driver’s seat icon for the massage control. We also noticed that the AM radio station display only moves in 10kHz increments without the ability to tune between them (too bad if you like talkback).

There’s also no driver’s left footrest and the parking brake pedal seems overly high, requiring the raising of your left knee above steering-wheel height to get your boot on it.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

Our F-350 test vehicle with its F-250 downgrade results in a 700kg decrease in both payload and tow ratings. In other words, based on Harrison’s figures, in full F-350 specification it has a 1700kg payload capacity and 9700kg GCM, which means it can legally tow up to 4510kg of braked trailer with a full payload or up to 6210kg without. In our F-250 form it offers a 1000kg payload with 9000kg GCM, and can legally tow up to 3810kg of braked trailer with a full payload, or 4810kg without.

The huge cargo tub has a load floor length of 2080mm and width of 1700mm, with 1283mm between the wheel arches allowing ample room for a standard 1160mm-square Aussie pallet. There’s a total of eight tie-down points, overhead and internal lighting plus key fob operation of the tailgate, which houses a handy fold-out step and grab handle for easy cargo tub access.

The sumptuous cabin has plenty of storage options, including a single glovebox, and a bottle holder and two storage bins in each front door. The centre console has an open storage cubby at the front, another open storage bin and two bottle holders in the centre, a cavernous box behind that with a padded lid which doubles as a comfortable armrest, and two more bottle/cup holders at the back.

Those in the rear seat also get a fold-down centre armrest with two pop-out cup holders and each rear door has a bottle holder and two storage bins. There are also flexible storage pockets on the rear of both front seats and the 60/40-split rear seat base cushions swing up through 90 degrees and lock into position, revealing a huge full-width storage area underneath.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The F350 Super Duty is powered by Ford’s common rail 6.7-litre Power Stroke V8 turbo diesel, which, with four valves per cylinder and variable vane turbocharger, punches out 335kW at 2800rpm and a massive 1267Nm of torque at only 1800rpm.

The SelectShift six-speed automatic transmission is also designed and built by Ford. Its triple-plate, two-stage torque converter offers full lock-up capability as low as 900rpm, and there’s a dedicated tow/haul mode which avoids unwanted shifts on climbs and provides powerful engine braking on descents.

The exhaust brake can also be manually selected. The 4x4 system is part-time dual-range, with auto-locking front hubs and shift-on-the-fly engagement.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Flick through a Super Duty sales brochure and you won’t find any reference to fuel economy ratings. However, for what it’s worth we crunched some figures at the end of our relatively short 200km test based on trip meter and fuel bowser readings, resulting in a reasonable 15.8L/100km.

That’s not far away from the dash read-out at 14.2, so with its big 130-litre fuel tank you could expect a driving range of around 820km.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

You sit up nice and high in very comfortable seats, with a commanding view of surrounding traffic and the road ahead. We quickly adapted to the width and height of the Super Duty, but the major issue in city and suburban driving was its oil-tanker length, which required later turn-in on tight corners to provide kerbside clearance. We also needed to check that there was ample reversing room when choosing a space in a parking lot, to ensure we didn’t get wedged when trying to leave.

With the big turbo diesel V8’s 1267Nm of torque being tapped at only 1800rpm, it provides spirited getaways from traffic lights, and easily keeps up with normal city and suburban traffic flow with your big toe barely touching the accelerator pedal.

The ride quality without a load is quite good on smooth surfaces, with its massive 3.5 tonne kerb weight feeling like the tyres are leaving indents in the bitumen. However, over rougher roads and larger obstacles like speeds humps, it starts to bounce around more and can feel quite ponderous at times. However, this is to be expected in an empty vehicle with such high payload and tow ratings.

The steering is surprisingly direct and firm in feel. It’s also quite linear in turning weight regardless of road speed, without the more noticeable changes evident in its little brother Ranger, which is very light at parking speeds but gets noticeably firmer as speeds increase.

Braking is reasonably responsive but like other giant US pick-ups we’ve tested, you have to get them quite hot to make them really bite. That’s because their pad compounds tend to be on the hard side, given they have to cope with the high temperatures generated by heavy-duty towing.

The engine exhaust brake is surprisingly quiet and very effective at slowing the vehicle, aided by more aggressive downshifts in the six-speed auto.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Harrison F Trucks provides a four-year/130,000km warranty, which it claims is the same as the Ford warranty with standard exclusions. Harrison also provides four-year premium roadside assistance.

Scheduled servicing is 12 months/10,000km with costs ranging between $495 and $1400.

Harrison says servicing can be done at any certified service department in Australia, with direct communication with Harrison’s service manager if required for diagnostics and advice.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.