2004 Ford Cougar Reviews

You'll find all our 2004 Ford Cougar reviews right here. 2004 Ford Cougar prices range from $2,640 for the Cougar to $4,290 for the Cougar .

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Ford Reviews and News

Trap that can finish Ford, Tesla and others
By Byron Mathioudakis · 24 Aug 2026
It ultimately helped end Holden, and the same can happen with an alarmingly high number of other prominent car brands.We’re talking about the over-reliance on one single model in Australia.It is the ‘eggs all in one basket’ that leaves sales and financials vulnerable when the inevitable happens – a popular model starts to run out of steam with consumers.Factors include newer competition, ageing models and external outside forces like spiking oil prices and evolving buyer tastes.Here, then, are some of Australia’s most vulnerable brands due to the over-dependence on one model line.Geely’s ‘Gen-Z geek’ sub-brand has struck a chord with Australians thanks to the strikingly styled 7X, and deservedly so.However, did you know there are two other, older Zeekr models sitting beside it on the showroom floor? A smaller SUV known as the X and a large people mover badged 009.Combined, they make up just 6.4 per cent of Zeekr’s year-to-date (YTD) sales, while the 7X takes the lion’s share at an incredible 93.4 per cent. Let’s hope the latter keeps the momentum up.Tesla’s Model 3 may have opened the floodgates for electric vehicles (EVs) in Australia since arriving in mid 2019, but it has now been subsumed by the larger SUV offshoot, the Model Y.The YTD sales data tells the story, with the 3’s sales tumbling 18.4 per cent to 3326 units, while the Y’s tally – supercharged by the new three-row L version – has now breached the 25,000 mark.That puts the hunchbacked SUV at 88.3 per cent of total Tesla sales, with the sedan taking the remaining 11.7 per cent.But with no S, X or ute to provide support, the Model Y is vulnerable against an unrelenting tide of mid-sized EV SUV alternatives, like the Zeekr 7X.From nowhere, the cheapest Jaecoo from Chery’s Land Rover-aping sub-brand, the J5, is responsible for more than two-thirds of all volume.This leaves three other models, the J7, J8 and Omoda 9, to fight over the crumbs.Isuzu hasn’t developed its own passenger car since the early 1990s, electing to concentrate on utes and trucks instead.The D-Max is responsible for 63 per cent of all Isuzu Ute sales YTD. It sits fourth after the Ranger, HiLux and Shark 6 on the charts.The other 37 per cent belongs to the M-UX SUV version of the ute, and that currently occupies third place amongst large SUVs behind the Ford Everest and Prado.This country sure loves a body-on-frame three-row wagon.But both Isuzus are diesel-only powered, meaning that, with no hybrid or EV in sight for Australia, Isuzu Ute faces steep fines due to the New Vehicle Efficiency Standard (NVES) carbon tax.And that’s just going to increase annually in severity, which will really hurt Isuzu Ute, unless it pulls something out of the hat, and fast.Australia’s top-selling vehicle since 2023, the Ranger is responsible for some 62.3 per cent of Ford’s total volume YTD.Combined with its Everest SUV offshoot, that jumps to a staggering 88.7 per cent. Given there are seven other distinct models squabbling over the remaining 11.3 per cent, that's a worry.The next most popular Ford YTD is the Transit Custom van at just three per cent, followed by the Mustang at 2.8 per cent, F-150 at 2.45 per cent, Transit Cargo at 1.9 per cent, Tourneo people mover at 0.5 per cent and Mustang Mach-E at 0.33 per cent.But storm clouds are in the air for the Blue Oval’s popular ute-based duo, with both Ranger and Everest sales down this year, thanks to fierce competition from new rivals including the BYD Shark 6 plug-in hybrid electric vehicle (PHEV).While a Ranger PHEV does exist, it costs too much and delivers too little by comparison, meaning the vast majority of volume belongs to the diesel versions.That’s a lot of NVES fines Ford is facing, unless the incoming Bronco PHEV SUV and other future EVs grow the brand's share of the total market without cannibalising Ranger and Everest.With demand for the latest Vitara tanking, the Swift hybrid struggling and the Fronx floundering, it’s been the Jimny small 4WD that has kept Suzuki humming along, accounting for 56.6 per cent of all volume YTD.Likewise, the Defender attracts the most business for Land Rover in Australia, taking 54.1 per cent of all orders YTD.The Haval Jolion small SUV has performed the heavy lifting for GWM YTD, at 53.9 per cent of total sales, as has the X-Trail for Nissan, at 53 per cent.Australia’s continuous number one since 2003, Toyota boasts several high-volume models, including the RAV4, Prado, Corolla, HiAce, Camry and Yaris Cross.Yet even the brand’s most popular vehicle – the HiLux – only makes up 23.6 per cent of the company’s total sales YTD.Similarly, BYD’s top performer, the Sealion 7, is at 25 per cent, Kia’s biggest crowd-pleaser, the Sportage, is at 23.1 per cent and this country’s favourite Mazda, the CX-5, is at 26.4 per cent.The smaller the percentage, the higher the chances are your brand will weather any storm. Sadly, the writing was on the wall long before Australia's Own started to see its sales slide.Holden’s downfall is largely down to its over-reliance on one model. It was always the way, right back even before the Kingswood years.Here's the most telling stat. Australia’s best-seller for 15 years in a row from 1996 until 2011, sales of the Commodore crashed to just 50 position in 2019.That was following the disaster that was replacing the rear-drive VF series made in Australia with the smaller, front-wheel drive-based Opel Insignia out of Germany as the ZB series. This happened as a result of Holden’s manufacturing shutdown in 2017.The latter bombed so hard that it was cancelled in December of 2019, with Holden effectively over by the following February.
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A Ford Bronco ute is coming: Report
By Tim Gibson · 20 Aug 2026
Buyers are about to get an exciting new ute from Ford. The Blue Oval is developing a ute model to add to its hugely popular Ford Bronco line-up, according to a report in AutoNews.The Bronco pick-up is due to launch in North America before 2030, and will join the likely Australian-bound Bronco hybrid coming next year.The Bronco has been a significant sales success in North America as a cheap off-roading rival to the Jeep Wrangler.This latest move from Ford will see the lifestyle off-roader take on the hotly-contested ute segment. Ford is looking to expand on the success of the Bronco name in North America by exporting it to global markets and introducing new variants.The Blue Oval has pivoted its focus away from EVs following substantial losses in the past year, and is now seeking different avenues. It suffered from extensive devaluation of its EV business due to low demand and high development costs, among other things.There is a monocoque, likely plug-in hybrid compact SUV Bronco being built in Spain for European buyers. A different Chinese-built electric and range-extender large SUV Bronco is earmarked for an Australian release in 2027.These variants differ from the Bronco and Bronco Sport off-roaders only available in North America.There is no official news on the Bronco ute’s future in Australia as details light-on at this stage. The ute will initially be built in the United States, meaning it will only come in left-hand drive for now, and future export plans have not been confirmed.Australia doesn't get the current North American Bronco because it's built in left-hand drive and its emissions-heavy turbo-petrol engines would incur fines under our regulations.Australia will instead receive the Bronco ‘New Energy’ range-extender hybrid and electric mid-size SUV in 2027, highlighting Ford’s interest in the name here. Any Bronco ute’s Australian launch likely hinges on whether its set-up will have hybrid power and will be built in right-hand drive.A spokesperson for Ford Australia said the brand would not comment on future production speculation.
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Ballistic 593kW new Ford confirmed
By James Cleary · 18 Aug 2026
Ford has launched its first high-performance Mustang convertible in more than a decade and the most powerful convertible Mustang ever with the introduction of the Dark Horse SC Convertible.Developed by Ford Racing, the new drop-top is powered by the same 593kW (795hp)/895Nm 5.2-litre supercharged ‘Predator’ V8 as its coupe stablemate.It sends its substantial grunt to the rear wheels via a seven-speed dual-clutch transmission and is good for 0-100km/h in 3.3 seconds. Now that’s wind in your hair.Introducing the car Ford Racing Global Director Mark Rushbrook confirmed a subtle shift in the newcomer’s personality.“If the coupe is the race-bred side of our DNA, this convertible is the pure street cred part of the formula.“It’s just pure fun, fast, freedom,” he said.To that end, the convertible adds ‘Precision Purple Metallic’ to the Mustang Dark Horse SC colour palette as well as unique brake caliper color options and interior details in Black Onyx and Space Gray.On the perennial question of body rigidity in a high-performance convertible, Ford Racing believes it has the issue covered.Mustang Dark Horse SC Chief Program Engineer Arie Groeneveld said, “Both the Dark Horse SC coupe and convertible have been developed by our Ford Racing engineers.“But instead of prioritizing the convertible for setting lap times, we’ve engineered it to be the ultimate top-down grand touring machine,” he said.The result is what Ford Racing positions as “a set-up tuned for a smooth, comfortable cruise that still stays planted when you lean into the accelerator”.With orders opening in the US before the end of the year, the Dark Horse SC Convertible’s scheduled to hit North American showrooms late in the first half of 2027.Ford Australia has previously stated it has "no news to share on any plans" to bring the Dark Horse SC to the local market, with the left-hand drive-only coupe and now convertible set to remain off limits for Aussie muscle car enthusiasts.
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Australia's invisible car giants
By Andrew Chesterton · 15 Aug 2026
Australia's top 10 sales list looks very different when automotive groups are counted together, with Hyundai and Kia rocketing up the charts and Chinese companies taking out four places in total.While vehicles might wear different names, often they are owned by the same company, such as the Volkswagen Group with VW, Skoda, Cupra, Audi and more, Toyota with Toyota and Lexuz, or Geely with Geely, Zeekr, Polestar and Lotus.Counted as groups with a single corporate owner rather than as individual brands –which, it must be pointed out, is not how Australia's official body counts sales, making this more an experiment than anything else – and the sales results look very different.At the close of July, for example, Toyota led the YTD sales charts with a total 115,550 sales. BYD nabbed second spot, with 60,192 sales, followed by Ford, Kia and Mazda, with 48,696, 48,399 and 46,960 sales. Hyundai, GWM, Chery, Tesla and Mitsubishi round out the top 10.But counting group totals rather than individual brands paints a very different picture. Toyota and Lexus still comfortably hold top spot, with 122,902 sales, but it's the Hyundai Group (Hyundai and Kia) which take second spot, with a combined 94,113. Next comes the BYD Group (BYD and Denza) with 62,885. Ford and Mazda hold onto spots four and five, even as individual players.It's spot six through 10 where things get interesting, with the Chery Group (Chery, Omoda Jaecoo) storming into spot number six with 40,522 sales. GWM remains in spot seven, while the Geely Group arrives in the top 10 with 28,089 total sales. Mitsubishi and MG (the fifth Chinese brand/group inside this new top 10) fill spots eight and nine.For Chery, the July result was enough to elevate the group to spot number four for the month – a result which did not go unnoticed at HQ."Becoming the fourth largest automotive group in Australia is a significant achievement and demonstrates how strongly Australian consumers have embraced both Chery and Omoda Jaecoo," said Lewis Lu, CEO of Chery Motor Australia.   
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Airbag fault for country's most popular car
By Dom Tripolone · 13 Aug 2026
Australia’s best-selling car for the past three years has been recalled for a potentially faulty airbag.Ford has recalled almost 14,000 Ranger utes built between November 2025 and July 2026.Only about 8000 of the vehicles have been delivered to customers with the remaining circa-6000 still to be handed over to buyers and will be fixed before being delivered.The company announced the voluntary recall because in the event of a crash, “it may be possible that the side curtain airbags interact with the B-pillar trim during inflation and not deploy as intended”.“If there is interaction during deployment, the B-pillar ramp may detach, increasing the risk of injury to occupants,” a spokesperson said.Ford Australia said it wasn’t aware of any incidents in Australia and said it found out about the issue during routine testing.Ford said customers can continue to use their vehicles in the meantime, and all other airbags will deploy as intended.Affected customers will be contacted by Ford Australia with further instructions.Ford said a fix won’t be ready until mid-September when customers will be urged to organise a repair with their local dealership free of charge.Customers can check if their vehicle is affected by entering their VIN on the Ford Australia Recall and Service Action page at www.ford.com.au/support/recalls/.  Customers can also contact an authorised Ford Dealer or Ford Australia’s Customer Relationship Centre on 13 36 73.This is the 17th recall by Ford this year already and the sixth affecting the Ford Ranger.The Blue Oval has routinely been one of the most recalled brands in Australia, despite a smaller model line-up than most brands.Ford globally has been dealing with quality issues with the brand’s boss Jim Farley quite vocal on the issue.The company set a recall record in the US in 2025. In 2023 Ford reportedly spent US$4.8 billion ($6.8b) on fixing customer vehicles.
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Ford confirms new Toyota RAV4 fighter
By Laura Berry · 11 Aug 2026
Ford has shown off a low-priced hybrid SUV, a four-door Mustang and the Fathom electric ute, which the company says are all part of a raft of fresh affordable models to come.Ford’s global CEO Jim Farley broke the news at the Ford Dealer Show event, according to Autonews.Farley showed the brand’s dealers early prototypes of a small hybrid SUV and a four-door Mustang. The small SUV, which effectively replaces the Escape that was discontinued only a year ago in the United States, will go on sale in 2029, according to Farley.While smaller hybrid SUVs aren't really anything new it's important for Ford, which hasn't had a model in recent times to compete with a multitude of rivals with this kind of vehicle.Just as significant is the price of the new hybrid SUV, which will only be about A$35,000, according to Farley. At this price the small SUV would become the new entry point into Ford's model range.People at the event, who wish to remain anonymous, said the new, small SUV was “boxy looking” and resembled a first-generation Ford Escape. Ford's executives told the crowd that a name for the vehicle was yet to be announced.Ford also showcased a prototype four-door Mustang. Again the full details of the vehicle weren't fully revealed.Executives said the four-door Mustang would have more room in the back seats then a Porsche Panamera, have a 0-100km/h time of about four seconds and be priced at about A$57,000 dollars, according to Automotive News.The name Mach-4 is unconfirmed but again, the rumours suggest this could be it.Ford dealers were also able to sit in the upcoming small electric Fathom ute.The ute will be priced about A$43,000 and will use Ford's new electric vehicle architecture called the Universal EV platform, which the company said will underpin at least five of its new models.As for any of these cars coming to Australia, this hinges on the vehicles being built in right-hand drive. If we see hints these models will be sold in the United Kingdom, which is traditionally a large Ford market and right-hand drive, then there's a good chance we may see them come to Australia. Ford's line-up in Australia is currently low on model variety with the brand's biggest sellers being the Ranger ute and Everest SUV.  A model to compete with affordable hybrid SUVs such as the Toyota RAV4 and Haval Jolion would help Ford.As for the Fathom, Ford has hinted this electric ute may have a future in Australia, but with the model not expected in the US until 2028 we may be waiting quite a bit longer to see it here. 
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The Ford that finally dethroned Holden
By Byron Mathioudakis · 08 Aug 2026
In 1977, something remarkable, and even almost unthinkable just a few years earlier, happened.For the first time in decades, a Holden was no longer Australia’s best-selling car for a full calendar year.The HX Belmont/Kingswood/Premier trio was beaten by Ford’s XC Falcon/Fairmont duo, pipped to the post by just 572 units. 53,934 versus 54,506.Released exactly 50 years ago, we take a look at why the car that finally dethroned a Holden changed the face of Australian motoring forever.Developed in the USA to take on the hyper-successful VW Beetle, the original Falcon launched in Australia in 1960, purely to reel the Holden in.Back then, one-in-two vehicles sold in Australia were by General Motors-Holden’s (GMH), and it was making a ton of money for its American parent. Such obscene profits were too much for Ford to ignore.Yet it took 11 versions, over 17 years, for the Falcon to finally achieve its mission.Yes, Ford first climbed to the top for one month only with the then-new XB Falcon in December, 1973, but 1977 was the year of the XC.Here’s the irony. The XC Falcon was drab, lacking the Mustang-look edge of its handsome XB predecessor, which later found international fame as the basis for the original Mad Max movie car.Laughably tiny round headlights didn’t help. And its interior was plain jane boring, replacing the previous, cool ‘waterfall’ fascia that wrapped around the driver years before BMW thought of doing it.The XC also killed off the legendary Falcon GT.Yet Australians still loved it. Go figure. (Hint: the HX was terrible).By any objective standard, but especially global ones, even back in the day, the Australian family cars that are so loved and collectable today were far from great in the 1970s.Based on the same American principles and formula that created what we now dub The Malaise Era, the contemporary Kingswood, Falcon and Chrysler Valiant were oversized yet cramped due to bad packaging, alarmingly thirsty yet comparatively slow (not Valiant) given their large engine capacities, tricky to drive in the wet and on gravel, rust prone, poorly equipped, low on braking ability and inconsistently built.In contrast, a Peugeot 504, VW Passat, Rover P6 or Mercedes-Benz compact were streets ahead for comfort, safety, efficiency, driving pleasure and quality, if not outright performance. Embarrassingly so.With all this in mind, historians reckon the HX was Holden’s worst model to date.The introduction of stricter emissions standards, known as Australian Design Rule 27A (ADR27A) would make the poorer Australian cars even worse.Just as Ford had done, Holden also launched the barely facelifted HX range in July, 1976, sporting a different grille, new instrumentation… and that’s largely it.But the big barge also drove rougher, used more petrol and performed worse than the preceding HJ that was hardly a media darling itself.The critics very publicly savaged the HX and consumers increasingly wary.In contrast, the corresponding XC Falcon boasted big changes to its engines for ADR27A, resulting in output and economy improvement claims of 10 per cent or more.Neither brand’s powertrains could touch the Valiant’s awesomely strong Hemi engines, just to be clear here. However, the Falcon’s were miles better than Holden’s.Note that tighter steering and better-tuned suspension did make the XC the best to drive, whilst that (albeit dubious) dash redesign, expensive exterior sheetmetal restyles and a new nose job also helped make the Ford seem fresher.You know how the XC dropped the GT? Ford replaced it with the Fairmont GXL, and marketed it as a European-style grand touring driver’s car, complete with rarities for the era such as a limited-slip diff, four-wheel disc brakes, alloy wheels and sports suspension.Buyers and critics alike lapped it up. Fairmont’s big rectangular headlights helped a lot too.Largely unrealised at the time, the GXL also softened Australians to the idea of a less-American Falcon.The 1979 XD successor was not far away and, for the first time in the series' history, it adopted visual cues from Ford of Europe's Granada range, rather than from Detroit.The HX’s poor showing, combined with the XC’s more-favourable reviews, must have lit a fire under GMH, because the HZ that replaced it just 15 months later in October, 1977, brought much-improved handling, smoother engines and scores of minor upgrades.More importantly, it ousted Falcon from the top spot the following year.The Opel-derived VB Commodore arrived late in 1978 and the Falcon would not top the annual sales charts again until 1982 – though it then stayed at number one until 1989.Falcon wasn’t even the company’s first roll of the dice.Ford spent a small fortune during the 1950s trying with the UK Zephyr series (fun fact: the first production car with MacPherson strut front suspension), but, though good, it was too expensive against the Holden.Something cheaper and more basic was needed, and Detroit was planning just such a car. In 1958, two Ford Australia execs sighted a Falcon prototype in Michigan and declared: ‘We’ll have some of that, cheers!’, or some such.At the same time, Chrysler, too, invested heavily in Australia, restyling a discarded US Plymouth as the Royal from 1957 to 1963, but sales were sluggish.Its 1962 Valiant successor did far better initially, but The Malaise set in by 1971’s VH series and sales nosedived, forcing Chrysler to exit Australia entirely by the end of that decade.Meanwhile, the British Motor Corporation (BMC) had tried and failed with various Morris and Austin models from the late 1950s, including the Major and Elite respectively, the advanced 1800 of 1966 and its short-lived X6 Tasman/Kimberly replacement from 1970.Long forgotten today, the latter was then succeeded by the also-Australia-only Leyland P76 in 1973. An ambitious task, it mimicked American sedans with big size and power, but struggled to sell despite being more progressive than the Holden/Falcon/Valiant triumvirate.Hundreds of millions in today’s money were collectively sunk by each of the above brands, to no avail, leading to factory closures and job losses.Ostensibly, the XC Falcon won 1977 because it was superior to the HX. But GMH’s biggest enemy lay within.Following the 48-215 hitting the top spot in 1950, Holden become overall market leader three years later.Australians loved “Australia’s Own” car. That this car was owned by one of history’s biggest corporations, yet was heavily bankrolled by Federal and State governments, didn’t matter. Nor did the fact the massive profits generated went to America.By 1960 GMH enjoyed 50 per cent market share. Hubris had set in, as the local operation became infamously rich, complacent, ignorant and combative.But increased competition was just around the corner, especially from Japan. And, after spectacular year-on-year growth since 1948, Holden stumbled with the ungainly HD of 1965. Market share fell to 40 per cent in 1968, 30 per cent by 1973 and 25 per cent in 1976.Perfect conditions for the Falcon to swoop in.Happy 50 birthday, XC Falcon.
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Ford's cheap new ute firms for Australia
By Jack Quick · 07 Aug 2026
Ford has officially named its new mid-size electric ute ahead of an imminent reveal.Dubbed the Ford Fathom, the US carmaker claims the name is purposely meant to stand out from the crowd and it aligns with the type of buyer it’s targeting with this vehicle.The name is a big step away from Ranchero, which was pegged for a revival in previous reports. Ford claims it did explore this name, but it did not fit the new electric ute.Pre-orders for the Fathom are set to open in the US in early 2027 and at this stage it’s unclear if right-hand drive production is on the cards, but there is a strong hint it will come Down Under.The Ford Fathom is the first vehicle to be built on the US carmaker’s new Universal EV platform. It’s a modular architecture and a series of new vehicles will be based on it.Ford has confirmed the Fathom will have a starting price of US$28,350 (~A$40,330), before on-road costs, with the standard-range battery in the US. This confirms Ford is planning to offer multiple battery configurations.The Fathom’s starting price is also virtually identical to the Maverick hybrid ute in the US.The US carmaker has also confirmed all versions of the Fathom will come with the following:Five seatsVehicle-to-load (V2L) capabilityCargo bedFrunkLarge central touchscreenApple Maps integrationApple CarPlay and Android AutoBlueCruise semi-autonomous driving capabilityAt this stage Ford hasn’t officially revealed the exterior or interior design of the Fathom, but a number of camouflaged prototypes have been captured.It showed the Fathom is notably smaller than the Ranger and more on par with the Maverick for size.There’s a boxy silhouette with slab sides and a stubby glasshouse area.No official details regarding the tub dimensions, payload, towing capacity, battery capacities, range, power or torque have been confirmed yet.At this stage Ford hasn’t confirmed whether the Fathom will be produced in right-hand drive.The US carmaker has previously confirmed however that its Universal EV platform is capable of right-hand drive.Ford has reserved the Fathom name in Australia to use on "motor vehicles, namely, gasoline and electric automobiles, pick-up trucks, vans, sport utility vehicles and their structural parts", according to the trademark filing. This sounds like the just confirmed Fathom and leaves the door open to an arrival in the future.As it currently stands Ford doesn’t offer any electric ute in Australia. The now-defunct F-150 Lightning was never officially offered through local Ford dealers, though some were imported and remanufactured to right-hand drive by third parties.The Ranger is by far Ford’s best-selling vehicle in Australia and it has been the best-seller Down Under overall for three consecutive years. It is now offered in a sprawling number of versions, including the Super Duty and plug-in hybrid (PHEV), but no fully electric offering is available.If the Ford Fathom does come to Australia it will form as a rival to the KGM Musso EV, which is also built on a monocoque platform, rather than a tougher body-on-frame architecture, like the Ranger.
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Toyota is surging again in Australia
By Tim Gibson · 05 Aug 2026
Australians are still buying cars in greater quantity than ever before, despite tough economic conditions.The new vehicle market recorded its strongest ever July result off the back of the same feat in June. Toyota has had a resurgent month up against its Chinese challengers BYD and Chery, led by its new-generation RAV4 SUV. Electric car sales are also showing no signs of slowing down in Australia, accounting for more than one-in-five cars sold. Chinese brands are becoming a staple high up the sales charts in Australia, with many budget-focused models continuing to drive sales. Toyota achieved 20,409 registrations for July, more than double what BYD managed.The Japanese juggernaut has taken out the top-two spots for July with its RAV4 family SUV and HiLux ute.The RAV4 has shot up the sale charts to take out pole position, with 5564 units, wrestling back against early supply issues plaguing the new version of the hugely popular family model. Plug-in hybrid variants of the RAV4 have received some serious attention from buyers, accounting for nearly 40 per cent of the SUV's total sales.Toyota's HiLux ute was not far behind, boasting 4721 units and overtaking the Ford Ranger (4042) in July. The brand also experienced its best month in 2026 for its Land Cruiser Prado and 300 Series 4WDs.Fully-electric cars represented more than one-fifth of all sales in July, with rising fuel prices continuing to influence buyer choices.The Tesla Model Y registered another month as the best-selling EV in Australia, with 4644 units in July between its five- (2215) and six-seater (2429) variants according to EV Council data. BYD’s Sealion 7 mid-size SUV was another strong performer, with 2548 examples sold last month, keeping its tag as the brand’s best-selling model for another month.The Geely EX5 (2034) made another appearance in the top 10 best sellers, followed by the Zeekr 7X (1892). The Chery Tiggo 4 (2156) small SUV has continued its run as one of the best-selling small SUVs, holding off competition from the Hyundai Kona (2096) and Mazda CX-5 (1836).BYD held onto second position in the overall sales standings for July (7857), despite a noticeable drop-off from June. In addition to the Sealion 7, its Shark 6 plug-in hybrid ute registered another confident registration figure, with 1216 units, along with the Atto 2 small SUV (1214).Chery, Geely, GWM and MG all made the top 10 best-selling brands for the month.
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Mega utes don't deserve so much hate
By Stephen Ottley · 31 Jul 2026
Since the day the first Ram Truck arrived in Australia it feels like there has been a growing chorus of people looking to get US-style pickups (or utes, as we call them) banned.Some have argued they are simply too big for Australian roads, but the primary reason for this has been safety.ANCAP in particular has taken an interest in US utes, creating a specific testing program to assess the merits of the Active Driver Safety Assistance (ADAS) systems of the likes of the Ford F-150, Chevrolet Silverado, Ram 1500, Toyota Tundra and Toyota LandCruiser 79 Series.The concern from ANCAP and other anti-American ute campaigners is that these bigger vehicles create a more dangerous environment for pedestrians and cyclists. But I find this argument a bit strange and, frankly, the entire movement against these types of vehicles potentially opens up the question of mandating what people can and can’t drive - which is very problematic in my personal opinion.Now, don’t get me wrong, I would not like a Tundra to crash into me crossing the street. But I also wouldn’t want a Toyota Yaris to run over me either. I’m sure the Tundra might do a bit more damage, but I feel like any impact between car and pedestrian is going to leave the pedestrian worse off.But the last time I checked our roads were filled with light trucks, like the Fuso Canter, Iveco Daily and Hino 300 Series as well as the odd heavy truck and the occasional bus (sarcasm intended). Obviously there is a difference between a bus and a pickup truck in terms of its role within society, but simply saying one is a danger to our roads while ignoring the other is disingenuous, at best.Why is it ok for someone to drive a Canter for their delivery business but not drive an F-150 for a weekend away camping when they have to tow a large caravan. Or why are we ok with someone driving a Hino in the city but not a Tundra pulling a horse float.To be fully transparent, I don’t really like these types of utes. I don’t think they make a lot of sense if you live in a major city. My brother used to live in Oklahoma and every driveway had some sort of Tundra/Silverado/1500/F-150 and they made perfect sense there. The roads are nice and wide and every shop has US-sized parking lots, and very few are multi-storey parking either.I am the definition of a ‘city-slicker’, I've spent my entire life in the city and suburbs of Sydney and Melbourne, and I have no caravan, horse float or similar that requires towing, so the idea of trying to live with such a big ute makes no sense to me.When I have tested these utes, even living with them for a week is challenging, because they simply do not fit everywhere. I find myself googling the maximum height of every car park I plan on visiting - and they don’t always fit.But while they aren’t for me, I find the very idea of banning or even campaigning against a car because it doesn’t suit your personal lifestyle a dangerous path to tread. Obviously the government needs to dictate certain safety requirements, but I don’t think many of us want the government saying what size of car we are allowed to drive.Because by that logic, and the argument that US utes are more dangerous than Australian-sized ones, then SUVs should be a major focus of safety groups. The modern SUV is designed for urban use, not going off-road like the original concept. A Toyota Yaris does the exact same job as a Yaris Cross but is taller and therefore, arguably, not as safe for pedestrians. Something like a BMW X5 is obviously taller and has a bigger frontal area than a 5-Series sedan. So why aren’t we banning urban-focused SUVs?Because nobody wants to be told what they can and can’t drive, it leads us down a slippery slope of government over-regulation and ultimately denies us choice depending on our lifestyle and needs.So before you throw stones at a US-sized ute, take a look at what’s in your driveway…
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