2026 Denza D9 Reviews

It’s monstrously powerful, staggeringly quick and charges in less than 10 minutes - it’s the Denza Z9 GT electric wagon and it’s been officially confirmed for Australia.BYD’s luxury division Denza says its Z9 GT will make its local debut at the 2026 Melbourne motor show this weekend with deliveries commencing towards the end of the year. “Australia is a market that demands performance without compromise, and the Z9 GT has been engineered to meet or exceed expectations,” said Denza Australia Chief Operating Officer Mark Harland.“The Denza Z9GT proves that electrification can deliver not just efficiency, but exhilarating performance, extraordinary safety and genuine long-distance usability."Pricing and full specifications have yet to be announced for Australia, but Denza has confirmed that our Z9 GT will be the first from the brand to use the new “blade battery 2.0 technology” and “Flash ultra charging”. This tech gives the battery 1500kW DC charging capability to fill from 10-97 per cent in nine minutes. Australia's current fastest charger can dish out 400kW.Denza Australia also confirmed the Z9 GT will have a range of 1036km (CLTC) and that means the local variant will have the large 122.5kWh battery. Expect about 20 per cent less in the real world.Three motors power the Z9 GT and produce a combined 850kW for a staggering 0-100km/h time of just 2.7 seconds.The Z9 GT will also have air suspension providing what is expected to be a comfortable and luxurious ride.The Z9 GT has a decadent cabin with Nappa leather upholstery massaging and ventilated seats, a 50-inch augmented reality head-up display, premium stereo system, built-in fridge and 128 colour ambient lighting. So how much will the Z9 GT cost?  That will be revealed closer to the models on-sale date but it is expected to be a lot less than the Porsche Taycan’s $181,000 starting price.The Denza B8 large plug-in hybrid SUV is the most expensive model currently of the brand with a list price of $97,990. The Z9 GT could extend beyond the $100,000 mark in Australia for the highest specification.BYD launched its luxury sub-brand Denza in Australia in early 2026 and led its arrival with the B5 and B8 hybrid SUVs. The brand's first fully electric vehicle to come to Australia is D9 people mover with the Z9 GT becoming the fourth model to launch in the brand’s local expansion.

Any 4WD worth its salt used to need a V8.Think the Toyota LandCruiser 200 Series and the soon to be replaced Y62 Nissan Patrol.The LandCruiser’s big beefy 4.5-litre V8 twin-turbo diesel made a hefty 200kW and 650Nm, while the Patrol’s naturally aspirated 5.6-litre V8 petrol engine dished out a meaty 298kW and 560Nm.That’s some hard earned grunt for some big 4WDing, except the new breed of modern 4WDs makes those large capacity engines look breathless and weak.Fast forward to today and the new LandCruiser 300 Series and Y63 Nissan Patrol, with the latter due at the end of the year, both swapping out V8 power plants for more highly strung twin-turbo V6 units.The result? More power, and plenty of it.A Y63 Patrol now delivers 317kW and 700Nm thanks to its potent 3.5-litre twin-turbo petrol V6.Those outputs trump the LandCruiser’s 3.3-litre diesel twin-turbo motor that pumps out 227kW and 700Nm.That's just the start, as it’s the new breed of plug-in hybrid off-roaders out of China that are really flexing their 4WD muscle, though.BYD’s Denza sub-brand just launched its B8 off-roader.It uses a plug-in hybrid set-up that combines a turbo-petrol 2.0-litre engine with twin electric motors for a total 425kW and 760Nm.Put that in your tailpipe and smoke it Toyota and Nissan.Denza claims that is good enough to propel it from a standstill to 100km/h in 4.8 seconds.The B8 also delivers an all electric driving range of about 100km, not bad considering current fuel prices.It is also a proper off-roader with 3500kg braked towing capacity, 890mm wading depth and front and rear diff locks on the top-shelf variant.If petrol power is your thing, the Land Rover Defender Octa Black is the pièce de résistance of 4WDs.It combines a potent 467kW/750Nm 4.4-litre twin-turbo V8 and mild-hybrid assistance with muscular off-road performance and primo luxury kit.The air suspension allows for a 323mm ground clearance and approach and departure angles of more than 40 degrees, along with a ramp angle of 29 degrees and a wading depth of 1000mm.Its manic V8 can propel it to 100km/h from a standstill in 4.0 seconds on the way to a top speed of 250km/h.That’ll leave the B8 eating your dust.Now a new type of 4WD is emerging, but its off-road capabilities may not be up to scratch.Geely’s new Battleship 700 is a big blocky off-road monster with 1000kW on tap thanks to its 2.0-litre turbo-petrol engine and three electric motors.It can complete the benchmark sprint to 100km/h from a standstill in a red hot 3.1 seconds.Details are scarce, but a report from UK publication AutoExpress said it has a wading depth of 800mm, has big ground clearance and the brand is considering expanding its off-road modes, which won't have the big boys shaking in their all-terrains.Chery will launch a diesel hybrid ute this year in Australia and it could spawn a SUV bodied version in the future.It will pair a 2.5-litre turbo-diesel engine with electric motors to make mega torque numbers. It’ll also have three diff locks and be properly fit for purpose. It could rattle a few cages.

Last year saw a paradigm shift in Australia’s new-car market.The introduction of the government’s New Vehicle Efficiency Standard (NVES) catapulted Australia’s emissions regime from the 1980s into the 21st century, and many brands began re-thinking their line-ups in Australia as the clock started on tough fines.Perhaps the biggest and most unprecedented change was the rise of the BYD Shark 6, which pretty much single-handedly proved the dual-cab ute class can be electrified, while the Chinese juggernaut stormed its way up the charts, helping to permanently re-shape the make-up of Australia’s favourite automakers.In the first months of 2026, the shift has continued. China has now become the number one source of new cars to Australia, finally taking over from Japan and Thailand.But what can we expect to look back on by the end of this year? What will change and how will your new car buying experience be re-shaped?Making predictions is always dangerous, but with another fuel crisis hitting hard, we can be fairly certain of at least a few outcomes — let’s see what we think.The dawn of the diesel-hybridChery’s headline-grabbing news from the past few months has been the confirmation of its upcoming diesel hybrid ute, codenamed KP31, for Australia.The upcoming and much-hyped Chery ute will bring what many buyers are asking for - diesel capability with plug-in hybrid fuel consumption.We know more about this upcoming ute thanks to its reveal in China under Chery’s commercial arm, Rely.It will use a new ground-up ‘Kaitan’ platform, and will maintain solid links to the axles - more like GWM’s Cannon Alpha PHEV than the BYD Shark 6.It will also be hoping to seize on the plug-in hybrid ute trend, which BYD has kick-started, and many of its rivals are now seeking to emulate. Whether the extra capability and allure of diesel is enough to make it the next hot thing in dual-cabs remains to be seen.More storied automakers will look to China for helpNissan has made it fairly clear that it will look to China for help, with its appealing range of Chinese-built vehicles benefitting from Chinese hybrid and EV know-how and rapid development cycles. The latter, which has become known as ‘China Speed’ in the industry, will cut the time it takes to do things that once meant long waits, like the conversion to right-hand drive and the various changes required to meet compliance regulations in obscure markets like Australia.No doubt Nissan’s most sought-after Chinese-built model will be the Frontier Pro plug-in hybrid dual-cab, long suggested by executives to be an emissions-friendly alternative to be sold alongside the Mitsubishi Triton-based new-generation Navara in the Australian market.Nissan’s Chinese portfolio doesn’t end there. The brand also has an array of well-received-in-China electric cars, including the N7 sedan and upcoming NX8 SUV as ideal replacements for its ageing Pathfinder, and NVES-friendly supplemental models to the hybrid X-Trail and Qashqai.Nissan certainly isn’t the only brand that might be forced to turn more to China to bolster its line-up. Ford, facing a particular cliff with NVES in the coming years thanks to its diesel-heavy sales footprint of Rangers and Everests might need to import cars like the Chinese ‘New-Energy’ plug-in hybrid Ford Bronco (related to the American Ford Bronco in design only) as a more appealing emissions-friendly option for its more adventure-curious buyers.Even Toyota, whose line-up is already heavily hybrid may need to turn to its Chinese joint-ventures for more price-sensitive zero emissions models like the GAC Aion V-based bZ3X which was recently announced in right-hand drive for the Hong Kong market. Watch this space.The top-10 will continue to be re-shapedAt the end of 2025 there were three Chinese brands in the top 10 in Australia: GWM in seventh position, BYD in eighth position, and MG in 10th.Already in the first few months of 2026, this ranking has continued to shift. BYD has already unseated GWM as Australia’s favourite Chinese brand and has vaulted Mitsubishi, landing in sixth position through the first two months of the year.This puts it within striking distance of Hyundai in a tightly contested race for a top-three position (there are less than 1000 sales between Mazda, Ford, Kia and Hyundai in the next four positions below Toyota), which BYD bosses bravely predicted for 2026.GWM is holding position in seventh, but Mitsubishi might not be able to hold it at bay for long.Chery is one to watch in 2026, as it has managed to leapfrog MG and clinch eighth position so far this year.Other more recent arrivals from China also have brave top-10 predictions. GAC could be the next brand to leap up the charts following in the footsteps of its contemporaries. While it may seem farfetched now, the Toyota-allied brand has access to the right products at similarly aggressive prices, with hybrids and plug-ins featuring heavily in its line-up, which the brand recently told CarsGuide is set to include a large SUV and ute before long.China-owned MG, too, will be playing defence, launching a range of more affordable vehicles as it looks to hang on to its top-10 position.Thailand is down, but not outThailand at various times has been one of the locations from which most Australian cars are sourced. Toyota, Honda and Ford have historically sourced many models from there, with the current top-selling Ranger, HiLux and D-Max all being sourced from the country.It has dropped down the list, as Chinese-built cars have increasingly been sourced for Australia from both new and historic brands. With even the Kia EV5 and Hyundai Elexio being Chinese-built Korean cars for the Australian market.But Thailand’s importance looks to be re-asserted as more Chinese brands establish strategic manufacturing facilities in the South East Asian auto hub.Obvious advantages are the fact that cars are built there on dedicated right-hand drive production facilities, freeing up space in Chinese factories to focus on other left-hand drive markets, while favourable government kickbacks, a free trade agreement with Australia, and a domestic market with an increasingly large taste for electrified vehicles will keep Thailand important for years to come.Big SUVs will be the next Chinese automaker battlegroundIn case you haven’t noticed, many big Chinese brands have shifted their focus. While utes and affordable hatchbacks and small SUVs continue to be all the rage, in their quest to actually generate profits, many Chinese brands have thrown huge amounts of resources into developing large luxury electric and plug-in hybrid models.The five-meter-long SUV space looks to be the next major battleground for these automakers, with Zeekr’s much-hyped plug-in hybrid 8X large SUV earmarked for an Australian arrival, and no doubt MG’s luxury IM marque will be looking to import versions of its LS8 or LS9.GAC has announced its next move will be a large SUV (likely the car known as the GS8 in China), while Leapmotor will move into new territory with its D16 and BYD’s Great Tang flagship have created some major buzz.Will they sell in Australia? With more fuel-conscious than ever new car buyers still crying out for more affordable electric options than the Kia EV9 for example (from $97,000) and Chinese automakers heavily incentivized to seek higher profit margins in markets like Australia, it seems possible we could be inundated with models like this in the latter part of the year.

The Toyota LandCruiser 300 Series is preparing for an all in brawl.The big, bad and brawny SUV is king off the road, but it is about to have a lot of new competitors that’ll bring luxe interiors, potent performance wearing new and iconic names.One new entrant has already landed in showrooms while two more big names are expected in the next two years.Here are the biggest challengers lining up to take on Australia’s default big 4WD.The LandCruiser and Nissan Patrol have been in a Rocky and Apollo Creed-style slugfest for decades.Now a new version of the Patrol, dubbed Y63, has been revealed and is due in Australia towards the end of next year.The bruising off-roader switches out its V8 engine for a potent 3.5-litre twin-turbo petrol V6, which makes 317kW and 700Nm.Those outputs trump the LandCruiser’s 3.3-litre diesel twin-turbo motor that pumps out 227kW and 700Nm.Nissan has also assured us it will be 24 per cent more efficient than the outgoing V8, which puts its usage about 11L/100km that will ease some of the pain at the bowser.It'll be swimming in new tech and have proper off-road ability.The return of the Pajero completes the big three of Japanese 4WDs, which dominated Australian regions for so long.The new Pajero hasn’t been confirmed yet by Mitsubishi but big blocky 4WD test vehicles have been spotted around the world, including in western Victoria by CarsGuide.The new vehicle will replace the now defunct Pajero Sport off-roader, and it is believed it'll drop the Sport name and be simply called Pajero.There are still a lot of unknowns, but it is believed to be based on the current Triton ute, which means a rugged ladder frame and diesel grunt.Expect it to use a version of 2.4-litre bi-turbo-diesel engine, but it could make more than the 150kW and 470Nm in the Australian-specification Triton.The door has been left open for the new Pajero to use an SUV-like monocoque platform like the Pajero’s of old, but it is more likely to be based on the Triton.It is expected to be revealed this year with Australian sales to follow not long after.This one delivers the biggest curveball to the big three Japanese 4WDs.Denza, which is a sub-brand of BYD, has just launched the B8 and slightly smaller B5 off-roaders in Australia.Denza Australia’s COO Mark Harland told CarsGuide people are trading in a range of vehicles including LandCruisers and Prados as they switch to the new Chinese entrant.The B8 has a lot going for it.It uses a plug-in hybrid set-up that combines a turbo-petrol 2.0-litre engine with twin electric motors for a total 425kW and 760Nm.Denza claims that is good enough to propel it from a standstill to 100km in 4.8 seconds. It is fitted with a circa-37kWh Lithium-Ferro-Phosphate (LFP) battery, which delivers a claimed EV-only driving range of 100km.It is also cheaper than the LandCruiser, starting at $91,000, before on-road costs.The B8 has a braked trailer towing capacity of 3500kg and a wading depth of 890mm. The base seven-seat version only gets a rear diff lock, while the more expensive six-seater variant features a front and rear diff lock set-up. Wading depth is 890mm.

The Toyota Prado and LandCruiser have largely been the default choices for family SUVs in rural and remote Australia for decades now but as fuel prices crunch, some alternatives are seeming more desirable than ever.BYD’s premium spin-off brand, Denza, launched in Australia earlier this year with the Prado-sized B5 and LandCruiser 300 Series-rivaling B8 SUVs.Both offer a plug-in hybrid (PHEV) set-up, which combines dual electric motors (one on each axle) with a turbocharged petrol engine that generally acts as a generator to top up the battery pack but is also capable of directly powering the front wheels.Denza claims the B5 and B8 can travel up to 100km and 115km on electric power alone, respectively, according to NEDC testing.If you have the capability to charge at home, whether that be with or without solar, and have a commute of around 100km or less, you can theoretically travel on electric power alone and save massively on fuel costs.Using an electric price of 35c/kWh as a frame of reference, fully charging the B5 and B8’s battery costs $11.13 and $12.88, respectively.For many rural and remote Australians their commutes are considerably longer than 100km and this is where the peace of mind of the petrol engine comes into play.Denza claims the B5 and B8 have a combined range of 975km and 1040km, respectively, both according to the more lenient NEDC testing.The diesel-powered Toyota Prado and LandCruiser 300 Series have theoretical ranges of up to 1392km and 1236km, respectively, when using their ADR 81/02 claimed fuel consumptions.Sure the Denzas offer less overall range on paper, but previous experiences with the Prado and LandCruiser have shown they both consume more fuel than they claim, so expect less overall range between diesel refills.The new Prado also requires AdBlue and, depending on driving style and conditions, consumes around one litre of AdBlue every 500km. This means a full refill could be required every 8500km.Denza claims the B5 and B8 consumes 1.9L/100km and 2.0L/100km, respectively, when the battery pack is between 100 and 25 per cent of charge, according to NEDC testing. These figures are largely arbitrary though as much of the test cycle is driven on EV power.Where the real story is how much fuel is consumed when the battery pack is under 25 per cent charge. Denza claims the B5 and B8 consume 9.5L/100km and 9.9L/100km, respectively.During the media launch for the Denza B5 and B8 where we drove both of these cars on remote highways in the Flinders Ranges locked at 70 per cent battery charge, we saw average fuel consumption figures between 8.0L/100km and 9.0L/100km according to the trip computer read-out.One consideration is that diesel is largely more readily available in remote Australia than petrol. However, both the Denza B5 and B8 only require a minimum of 91 RON regular unleaded petrol.In saying this though, Denza has noted it’s unclear how the B5 and B8 performs on Opal fuel, which is a low-aromatic fuel that doesn’t contain the properties that create a high when sniffed and is more prolific in central Australia.While fuel is a major consideration for budget-conscious car buyers right now, there are a number of other factors that off-road-ready family SUV buyers consider.The Denza B5 has a braked towing capacity of 3000kg, which is slightly under the segment benchmark, however the B8 has a braked towing capacity of 3500kg. The latter matches what the Toyota Prado and LandCruiser offer.Due to the heft of the battery pack, the B5 and B8 are much heavier than the Prado and LandCruiser. Instead of having a kerb weight about 2500kg, the Denzas weigh more than 3000kg.The B8 in particular has a kerb weight of about 3300kg, making it Australia’s heaviest SUV.Payload in the B5 is between 490kg and 600kg, depending on the trim level, which isn’t a great deal as the Prado offers between 580kg and 615kg, depending on the trim level.The B5 only offers a five-seat configuration, whereas the Prado does offer a five- and seven-seat configuration, depending on the trim level.While payload in the B8 is 702kg across the line-up which is more on par with the 650kg-785kg payload the LandCruiser 300 Series offers.The B8 has a six- or seven-seat configuration across three rows, depending on the trim level, whereas the LandCruiser 300 Series has either five or seven seats, depending on the trim level.Both Denzas offer four-wheel drive systems with a low-range mode and, depending on the version, rear and front-locking differentials.Then there’s pricing. The 2026 Denza B5 is priced from $74,990 and $79,990 before on-road costs, whereas the Prado costs between $73,200 and $100,690 before on-road costs.The 2026 Denza B8 is priced between $91,000 and $97,900 before on-road costs, whereas the LandCruiser 300 Series costs between $99,340 and $147,910 before on-road costs.Both Denzas offer a more premium level of specification on par with the likes of Lexus.Where Denza will be fighting an uphill battle against Toyota is with its dealer network. The former is still scaling in Australia and will lean on its connections with BYD to get wide service coverage.Toyota has the largest dealer network out of any carmaker in Australia. It has over 250 locations, whereas Denza is planning to have 25-30 dealers by the end of 2026.While this op-ed has largely focused on the new Denza SUVs, there are a few notable family SUV rivals that also offer PHEV powertrains.Examples include the similarly off-road-ready GWM Tank 300 and Tank 500 PHEVs, as well as more on-road-oriented rivals like the Mitsubishi Outlander PHEV and the Chery Tiggo 8 and Tiggo 9 Super Hybrids.

Brand loyalty is being increasingly eroded according to exclusive data in Gumtree Group’s The Next Gear: Australia in Motion report.In a survey of prospective buyers looking at hybrid and plug-in hybrid cars, just three per cent had an exact model in mind and only nine per cent had a preference on brand.The data shows 38 per cent of respondents said they were open to a variety of car options or were undecided, while 25 per cent knew the type of car they wanted, but had no preference on the brand. The data was generated from a survey of nearly 4400 people who visited Gumtree, CarsGuide and Autotrader in 2025.The erosion of brand loyalty has been in part brought on by the significant influx of new players entering the Australian market, with aggressive price-points.This trend has continued into 2026. Already this year, BYD’s luxury sub-brand Denza launched with its B5 and B8 SUVs, while several other brands, including Chery’s sub-brand Lepas are not too far away. These new players will add to the already-diverse list of manufacturers with cars on sale Down Under, with some of those shaking up the established pack. The likes of BYD and Chery, with extensive electric and hybrid options, have made huge strides in the Aussie market at the expense of brands such as Mitsubishi and Subaru.The latest sales data also revealed Chinese manufacturers overtook Japanese manufacturers Down Under for the first time in February 2026.It is a similar story when looking at the best-selling brands, with both Toyota and Mazda experiencing sizeable drops in sales month-to-month, while BYD, GWM and Chery all saw big increases. There are signs now that Chinese brands are beginning to snatch more sales from each other in Australia, with LDV and MG losing out to rivals.The same goes for established brand GWM, which for the first time was overtaken by BYD in the sales charts for Australia last month.Hybrid choices continue to grow in popularity, but petrol sales remain dominant for now. As brands continue to favour hybrid over petrol in their line-ups thanks in no small part to Australia's new vehicle efficiency standards (NVES), the electrified shift with accelerate. Many brands like Toyota have shifted entire product portfolios to hybrid-only, while others are expected to follow suit before long as regulations bite toward the end of the decade.

An upgraded version of the Denza B8 from BYD’s luxury arm has been uncovered in China thanks to a filing with the Ministry of Industry and Information Technology.The new version of the B8 large off-roader, which only just launched at the beginning of 2026 in Australia, also has various styling tweaks, like new wheel designs and bumpers, as well as what appears to be an upgraded safety suite for the Chinese market.The new battery pack moves from 36.8kWh, which granted it 115km of range (NEDC), to 46.7kWh, which grants it a range of 150km (according to the WLTC cycle).The new version of the car maintains the same 2.0-litre petrol engine mated to electric motors as before, with the engine producing 200kW and the motors producing 200kW in the front and 300kW in the rear.In Australia the current 2.0-litre dual-motor set-up provides a combined output of 425kW/760Nm.As with all Chinese regulatory filings, the interior of the updated car is yet to be revealed, although a range of wheel types and exterior trims were also revealed.Locally the current car is offered in just one trim level, which starts from $91,000 for the seven-seat version, moving to $97,000 for the more luxurious six-seater.Sales in full are yet to kick off for the B8, with only nine units registered in the first two months of 2026. Meanwhile, a boatload of the smaller Prado-rivalling B5 has arrived, with the brand adding 300 units to its tally.Denza has ambitious plans to be a dominant player in the emerging Chinese luxury car segment, where it will serve as a rival to Geely’s Zeekr, and the upcoming Wey brand from GWM.While the brand offers two more off-road oriented models currently in the B5 and B8, it will also add the D9 people mover and potentially a version of the Z9 GT sports car later in 2026.BYD and Denza’s plans locally aren’t limited to cars either, the brand has also earmarked an expansion into the charging infrastructure game, with the possibility of introducing its new megawatt-level charging stations to Australia.These stations can charge at up to (or even over) 1000kW, even without the requisite grid support thanks to a buffer battery, removing the usual limitations which see most DC chargers in Australia limited to around 350kW.This will serve as an advantage not just for BYD products, but also other vehicles which have charging capabilities beyond that of Australia’s current network.BYD itself has plans to crack the top-three in Australia by the end of 2026, and is on the warpath to doing so, having already overtaken GWM and MG in Australia’s charts so far this year.

BYD is supersizing its luxury Denza plug-in hybrids.The Chinese brand isn’t resting on its laurels, and is already advancing some of its newest Denza branded models with some mega upgrades.In China the Denza N9 and N8L large plug-in hybrid SUVs are getting new batteries that would make most EVs jealous.The Range Rover rivalling models get a 40 per cent electric driving range boost thanks to a new circa-75kWh Lithium-Ferro-Phosphate (LFP) battery.BYD claims it pushes driving range up to 315km in the N9 and 320km in the N8L.That new battery is bigger than what is found in most EVs, and is about three to four times bigger than what is found in most plug-in hybrids.The extra battery capacity pushes the two SUV's weight above three tonnes. That extra weight will mean the bigger battery will be more inefficient as it has to move around the extra bulk.Other technical details have not been revealed, but it is likely to maintain the same set-up as the current version.The N9 uses a​​ 2.0-litre turbocharged petrol engine mated to three electric motors, which pump out a combined 680kW and allow it to hit 100km/h in just 3.9 seconds. It takes aim at the European luxury establishment with top-notch items such as dual-chamber air suspension, rear-wheel steering, a refrigerated centre console box and a 17.3-inch screen which folds down from the roof to provide entertainment for the second and third row.The N9 is more road-focused compared to the Denza B5 and B8 premium off-roaders which have recently gone on sale in Australia.There is no word yet on whether the Denz N9 or N8L will come to Australia, but out of the two the N9 would be the most likely.BYD is aggressively expanding its line-up in Australia, including via its Denza high-end sub brand, which opens the door to the N9 coming Down Under.

Is the ‘uncool’ people mover on the verge of a renaissance?New arrivals and rising sales suggest the once daggy family transport could become the new battleground in the Australian market.While large, seven-seat SUVs remain the preferred option for Australian families, people mover sales were up 9.2 per cent in 2025 and have started 2026 with a surge, a whopping 41.1 per cent jump on last year.While the Kia Carnival remains the undisputed champion of people movers, accounting for approximately 80 per cent of its market, there is a new wave of more premium rivals that are catering to a specific audience looking for spacious and luxurious travel.The Chinese brands are, unsurprisingly, leading this charge, as people movers are a much more popular choice in its native market. The likes of the Zeekr 009, LDV Mifa, GAC M8 PHEV and upcoming Denza D9 are all offering space and premium features for both family and business buyers.These add to the likes of the Lexus LM, which is available with an opulent four-seat layout, as well as the Mercedes-Benz Vito and V-Class, giving buyers more choice.Meanwhile in the more family/fleet-orientated segment of the market, the Carnival competes against the Hyundai Staria, new Ford Tourneo and Volkswagen’s new-generation Multivan and Caddy.And, if that’s not enough, there are the all-electric Volkswagen ID.Buzz and Mercedes-Benz EQV to expand the appeal of the people mover even further.So what makes people movers so popular, especially the Carnival?According to Roland Rivero, Kia Australia’s head of product planning, it’s the simple fact they are bigger and more practical than a seven-seat SUV for families that need the space.“I think our dealers do a pretty good job of conveying that while there might be a high desirability of an SUV, because everyone has got one… but for most families a Carnival is a better proposition,” explains Rivero.“For a family, fundamentally a Carnival does a better job.”The combination of more interior space, especially in the third row and a practical boot, as well as the sliding rear doors, are the standout areas where a people mover has the edge over an SUV, says Rivero.“For the most part dealers are able to convey the benefits of the Carnival over an SUV, unless the buyer has a need for four-wheel drive,” he said. “It’s probably the marketing that has driven that SUV popularity.”Rivero added: “Those that discovered the benefits of a people mover, those who have a family, realise quickly how good it can be.”Speaking to CarsGuide in August 2025, Zeekr Australia boss Frank Li admitted he was surprised by the initial slow uptake for the 009 given its popularity in overseas markets but expressed confidence in its long-term prospects.“Before actually, we valued the Australian market very much as well, but you know previously we only had two models and that is quite a niche segment in Australia,” Li explained.“Even though 009 performance is very good – it’s brilliant in south east Asia, like Hong Kong, Malay Thailand, we’re dominating this segment in this market – but the Australian market is obviously not a traditional people mover market. We believe that slowly, slowly our customers will love 009, but that takes time.”The more premium end of the market is a growing space for these more luxurious people movers, and it’s a key reason why Denza (BYD’s luxury sub-brand) is going to launch the D9 in Australia.Paul Ellis, spokesperson for Denza, said the brand’s move into the market is less about attracting fleet buyers and instead a more corporate audience, smaller operators that do luxury transfers and upmarket hotels, as well as families looking for space and comfort.“They’re a niche product, but within that niche there is quite a lot of demand for them,” Ellis told CarsGuide.

Japan has lost its crown as the number one source of new cars for Australia - and it could be for good.