What's the difference?
Segment-bender, model-mash-up, mold breaker, franken-ute: there are many odd ways to describe the new electric Deepal E07 large 'SUV'.
I prefer to think of it as the mullet haircut of cars — business up front but a party at the back — but Deepal has settled on Multitruck to describe its new SUV-ute mash-up.
There isn’t anything like this vehicle on sale in Australia right now. The most similar vehicle on the global stage would be the Tesla Cybertruck, but the E07 is smaller and much less gaudy.
We got to have our first taste of the new adventure ready machine on Australian roads, and this is what you need to know.
Fancy a Ford Ranger Wildtrak, Toyota HiLux Rogue or Isuzu D-Max Blade, but need something that’s a bit bigger, bolder and brawnier?
Behold the Ram 1500 Rebel. No, not a Rambler Rebel from the Mad Men era, but a full-sized pick-up truck that’s aimed at younger and/or more-adventure-minded buyers.
Rivalling the Chevrolet Silverado 1500 ZR2, it brings a sporty off-road vibe to Australia’s best-selling big US-made ute. Let’s check it out.
The Deepal E07 is a breath of fresh air. It’s exciting to see a vehicle zig when others zag.
It’s not just a conversation-starter, it is well priced, stacked with gear and has some potent performance. Not to mention that rear end has some real-world practicality, even if it isn’t quite a ute.
That is bolstered by a long warranty and a capped-price servicing program to take the risk out of trying a new brand.
It isn’t the sharpest driving machine out there, the safety tech is still annoying and having all the controls in the multimedia screen is infuriating.
Also, there are question marks on if buyers really want or need that fraken-ute rear end.
Time will tell if this car is fad like the mullet haircut or a real-world game changer.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
As with all current-generation Ram 1500s, the Rebel remains one of our favourite full-sized American utes on the Australian market.
Yes, it is not cheap, and a few items standard on the Laramie Sport have been deleted for better or worse, but the Rebel offers better off-road capability without losing any of the regular 1500’s driver enjoyment, comfort, refinement and overall class.
An upsized Ranger Wildtrak with more civility than its redneck reputation suggests.
The E07 stands out from the crowd. It’s design will turn heads and you’ll have strangers coming over for a sticky beak at all times.
It’s a big beast at more than five metres long and close to two metres wide. That puts it in Toyota LandCruiser territory.
The biggest talking point is the rear. What looks like a liftback is actually a retractable roof that converts it to an open tray at the touch of a button.
You can have it open with the rear seats folded flat or the rear seats up and the glass divider still in place to keep the world at bay.
Outside of the rear end, it's a futuristic-looking car with squished LED headlights, flush door handles and a closed-off front end typical of modern electric cars from China.
Inside it borrowed cues from Tesla with its minimalist design with next to no buttons and only a big central screen.
The interior quality feels good, with premium materials covering all surfaces.
Essentially, the 1500 Rebel is a Laramie Sport with a few changes to make it look a little more athletic.
Changes include an extra power bulge in the bonnet, a restyled grille treatment, black powder-coated steel bumpers, daytime running spot lights, 18-inch rather than 20-inch off-road alloy wheels and the aforementioned one-inch (26mm-ish) suspension lift – partly as a result of the knobblier tyres, Bilstein off-road dampers and revised springs, all for better clearances.
Speaking of which, that’s why the retractable side steps have been deleted. The approach/departure/breakover angles are rated at 20.9, 22.2 and 19.2 degrees respectively.
That the Rebel loses the RamBox does mean a bit more tub width, but at the cost of 210 litres of hidden storage.
What’s left are mostly visual changes, including a two-tone colour scheme with black paint on the lower sections, extra blacked-out trim, Rebel badges and decals and three grade-specific hues: 'Bright White', 'Flame Red' and 'Hydro Blue'.
Dimensionally, the 1500 is definitely in the next-league up compared to a Ranger or HiLux, with length at 5916mm, width at 2057mm (excluding mirrors – that balloons out to 2747mm with them) and height at 2006mm. Wheelbase is set at 3672mm. Which does wonders for interior space.
Inside, a red and black look pervades, resulting in Rebel upholstery and material applications, but the seats and dash remain pure Laramie Sport – and that’s no bad thing, as the DT series remains the most car-like and refined interior of all the big US utes.
Let’s dive in.
There are two sides to this story.
The convertible back makes it one of the only true dual-purpose vehicles, but let’s not oversell its capabilities.
It only has a payload of 300kg and only has a 1500kg braked towing capacity, so it's not tradie spec.
It is probably best suited for throwing a few surfboards in the back or mountain bikes and heading off to a remote spot where you can sleep in the car in relative comfort.
There is no rugged ladder frame underneath, but it can do a bit of light off-roading in all-wheel-drive guise.
Ground clearance of 223mm is good and it can wade up to depths of 600mm.
It has a vehicle-to-load function that allows you to power appliances, which boosts its potential as a campsite companion.
Inside it has spacious cabins with oodles of head, leg and shoulder room in both rows. That is thanks to its more than three-metre wheelbase — the distance between the front and rear axle that determines how spacious a cabin is.
There are rear air-con vents and USB charging ports for both rows, and the rear seats can tilt backwards for sleepy young-uns.
The boot capacity is 524L, or 1654L with the rear seats folded. A front boot under the bonnet is 131L.
One of my biggest gripes is that nearly every function of the car is controlled through the big multimedia screen.
There are shortcuts and app-like tiles that make it easier to navigate, but it’s still a hassle to dive into the menu to change side mirrors and other functions usually controlled via physical buttons.
Tesla set the precedent by moving all its functions into the screen and other tech-focused EVs have followed suit, but it smacks of cost savings rather than improving the user experience.
This is as much an interior review as anything else, because the Walkinshaw Automotive Group’s engineers have created nearly 50 unique dashboard parts in the 1500’s transition from LHD to RHD.
These join the hundreds of other items that have been modified throughout the big ute.
Haul yourself up and inside, and what you’re met with is essentially a Laramie Sport, but with a more-athletic vibe due to the red-and-black Rebel trim upholstery. In this evaluation example, the presentation, fit and finishes were exemplary.
Everything seems to be in Cinemascope. The sheer girth of the cabin; the excellent vision afforded by lofty seating as well as the deep windscreen and side windows; the abundance of light showering in from the dual-pane sunroof; wide yet cosy front seats that ensconce you like a bear hug – are there comfier ones out there in the world of utes? We doubt it; and heaps of space for your head, shoulders, arms and legs.
Most people should be able to sleep crossways on the back seat floor.
Back up front, the vast multi-layered dash is conventionally designed, with a 12-inch instrument display ahead of the driver and a long, portrait-oriented 14.4-inch touchscreen (containing a superb premium audio system).
But, unusually, there’s also a 10.25-inch multimedia screen for the front passenger, which isn’t visible to the driver for road-safety reasons.
Drilling into the details, there’s a satisfying attention to design to the instrument dials that you’d expect from an Italian brand – Ram owner Stellantis is partly consisted of Alfa Romeo, Fiat and Lancia, after all, as well as Citroen and Peugeot.
It’s also in the feel and quality of the presentation, as well as the general ergonomics, where most of the controls and switchgear are within reach, readily understood and easily operable – after a few moments taken to learn what’s what.
Confidence and swagger, without being too brash or ostentatious. An F-150, in contrast, seems cheap and hard inside.
Weirdly, given all the room around you, there’s also a sense of being a bit hemmed-in, thanks to the ultra-wide centre console. It houses an attic’s worth of storage capability, and is nicely integrated within the overall dash architecture.
It’s a pity, then, that Ram doesn’t offer a three-person bench seat up front – or, at least, a two-person love seat for the passengers right beside the driver’s bucket. There’s certainly enough space for that.
A half-day with the Rebel failed to showcase too many faults or irritations. There’s too much wind noise coming in at speed due to those elephantine exterior mirrors, there’s no digital radio and not everybody will like the red trim inserts. In this regard the vibe is more garish Germanic than restrained Italianate.
Remember, too, the Laramie Sport’s sliding centre console and reclining rear backrests aren’t fitted to the Rebel.
Not that you’d necessarily miss the latter, since the bench is nicely angled and seems comfortable enough. Obviously, there are acres of space to move and lounge about in, and pretty much all the usual amenities are present.
These include USB ports of both varieties, heated outboard seats, face-level ventilation, cupholders, map pockets overhead lighting, a coat hook, and the glorious sunroof that allows so much light to flood in.
There’s extra storage beneath the cushions as well as in the door panels, while a small portion of the back glass slides open. Apparently, that’s handy for hearing and giving instructions when working with the ute. Clever.
And, of course, so is the massive tub out back, complete with a full-sized spare wheel.
For now, Australia only receives the five-foot/seven-inch – or 1.7m long – tub, rather than the longer 6' 1" option offered in earlier 1500s. The Rebel’s payload jumps 30kg, and still maintains its 4.5-tonne towing capacity.
Note that, with the deletion of the RamBox cargo storage units, load-area width increases, but only by 15mm, and you lose 210 litres of hidden tub storage.
For the record, the tub dimensions are around 1700mm (length), 1295mm (width) and 543mm (height). The upshot is about 1500 litres of cargo capacity.
And, of course, there’s the maximum braked towing capacity of 4500kg (with a 70mm ball), 750kg unbraked, 7771kg for Gross Combined Mass (GCM), 3505kg for Gross Vehicle Mass (GVM) and an 893kg payload maximum.
Finally, a heavy-duty tow bar, 12-pin wiring harness and trailer brake controller are standard equipment.
The E07 is available in two grades: a single-motor rear-wheel-drive version and a dual-motor all-wheel-drive variant.
Prices start at $64,900 plus on-road costs for the rear-wheel-drive variant and jump to $73,900 for the dual-motor version.
That’s a very reasonable price for a large electric vehicle, but as it has no real competitors it has the segment and price point to itself.
The only difference between the two variants is the addition of the second motor that brings some serious potent performance.
Both are fully loaded with a laundry list of standard gear.
The E07 rides on monster 21-inch alloy wheels, has LED lighting front and back, a hands-free power tailgate and auto folding side mirrors.
Inside there is a 15.4-inch multimedia screen that is incompatible with wireless Apple CarPlay and Android Auto, and there is a wireless device charger and USB-A and -C ports front and back.
A monster head-up display — which projects information on the windscreen in front of the driver — replaces the driver display, with no instruments in front of the driver.
This is joined by power-adjustable front seats that are wrapped in supple Nappa leather. The front seats are heated, ventilated and have a massage function.
This is topped off with 256-colour ambient lighting and an 18-speaker stereo.
There is self-levelling air suspension that has three height levels, with the tallest providing a healthy 223mmm of ground clearance.
There is some cool tech such as camping mode and a relax mode. The latter fully reclines the front seats, closes the panoramic roof blind and plays some sleep-inducing sounds such as rain noise. Camping mode is similar and allows for you to sleep in the car overnight.
This isn’t a replacement for the bombastic Ram 1500 TRX, which has sadly disappeared along with the classic Hemi V8 (though it may come back sometime in the future), but rather an adjunct to the base Laramie Sport. Just with more off-road sportiness.
Like all 1500s, as well as the conceptually-similar Silverado 1500, Ford F-150 and Toyota Tundra big utes, the Rebel is fully-assembled in the United States in left-hand-drive form, then shipped to and remanufactured in Melbourne for right-hand-drive.
This is no small task, with the Ram boasting hundreds of new and/or modified parts, needing over 80 man-hours of labour in the process.
Hence the high prices – with the Rebel matching the Laramie Sport at $141,950 (all prices before on-road costs).
More than just a sticker pack, the Australian Rebel includes one-inch higher-riding suspension, Bilstein off-road shocks, 32-inch all-terrain Falken Wildpeak 275/65R18 tyres, an electronically locking rear differential, underbody skid plates, a higher payload, special off-road cruise control and a so-called 'Power Bulge' bonnet – though there’s no extra performance under there, sadly, over the Laramie Sport’s existing SST (for Straight Six Twin-turbo).
You’ll need the $159,950 Limited flagship with its High Output SST engine tune for that.
Like the Laramie Sport, the Rebel seems almost sumptuously equipped, and includes goodies like a separate 10.25-inch multimedia display for the front passenger as well as a 14.4-inch central touchscreen and a 12.0-inch electronic instrumentation, 19-speaker Harman Kardon audio, dual-pane sunroof, heated seats front and rear, dual wireless phone charging, a sliding back window, power adjustable pedals and a fully-powered tailgate.
These come on top of a spray-in bed liner, cargo tie-down slider rails, LED headlights, wireless Apple CarPlay/Android Auto connectivity, a reversing camera and front and rear parking sensors. Handy in a truck this long.
There’s also a decent wad of advanced driver assist systems too, like autonomous emergency braking and adaptive cruise control. More on those in the safety section later on.
But it also loses some interior items too, like a sliding centre console, a reclining rear bench and 'RamBox' cargo storage, while digital radio is not available at all… which – to paraphrase '80s punk-rocker Billy Idol – might have Rebel owners yell out for more, more, more!
Anyway, there are also a few things missing outside too that are otherwise standard in the Laramie Sport.
Both versions can be called potent, but the all-wheel-drive is express.
The rear-wheel-drive version uses a single electric motor to make 242kW and 365Nm, and the all-wheel-drive variant adds a second motor to make a combined 440kW and 645Nm.
That extra grunt drops the E07’s 0-100km/h time from 6.7 seconds to about four seconds.
Underneath the power bulge bonnet is a 3.0-litre twin-turbo in-line six-cylinder petrol engine known as the 'Hurricane'.
Sharing just five per cent of its parts with Jeep’s version, the Rebel uses the Standard Output (SO) tune, meaning this Euro 5-rated direct-injection unit delivers a heady 313kW of power at 5200rpm and 635Nm of torque at 3500rpm.
The High Output (HO) in the Limited, on the other hand, ups the ante with 403kW and 707Nm.
Compared to the old 291kW/556Nm 5.7L Hemi V8, the Hurricane SO lacks its evocative exhaust burble and effortless low-down grunt, but the figures don’t fib: 7.6 per cent more power and 14.2 per cent more torque.
Tipping the scales at 2615kg, the Rebel returns an impressive 120kW/tonne (versus 109kW/tonne for the V8), resulting in a 0-100km/h sprint-time of just 6.0 seconds, according to Ram (HO: 5.3s). That the Hurricane weighs nearly 60kg less than the Hemi helps.
Torque is sent to either the rear wheels in 2WD mode or all four wheels in 4WD mode via an eight-speed torque-converter auto, that Ram evocatively calls ‘TorqueFlite’ – memories of old Aussie Chrysler Valiants here.
A full-time on-demand transfer case is fitted, offering '2WD High', '4WD Auto' and '4WD High/Low' along with a locking rear differential.
As with all 1500s, there are wishbones up front and the rear axle is a coil-sprung rather than leaf-spring set-up.
Both variants use a circa-90kWh Nickel-Manganese-Cobalt (NMC) battery, which is a big unit by EV standards.
It delivers a WLTP-verified driving range of 550km in the RWD version and 510km in the AWD.
The E07’s charging speed is also at the top end of the spectrum.
It has a max DC charge rate of 240kW, which Deepal said can replenish the battery from 30 to 80 per cent in 15 minutes.
AC charging is capped at 7kW, which is below other EVs that can max out at 11kW.
Our test was too limited to conduct a proper real-world test.
Ram says the Rebel returns a combined average of 10.7L/100km, which translates to about 283 grams/km of carbon dioxide emissions. That’s a small improvement over the Hemi V8’s 12.2L/100km and 325g/km figures, aided by stop/start tech. But stirring performance, rather than outright economy are the priorities here, according to Ram.
Brimming the big 98-litre fuel tank with 91 RON standard unleaded petrol should see a theoretical average range between refills of 916km.
The E07 is a big beast, weighing in at 2440kg for the AWD, and the RWD is about 100kg lighter.
Even that fancy air suspension can't hide that bulk. On smooth city streets and well-maintained motorways, the E07 is very pleasant and comfortable. But on pockmarked and undulating country roads travelling at the sign-posted 80km/h or 100km/h, it rocks and rolls considerably.
The monster 21-inch wheels are likely part of the problem, too.
After looking at my phone in the passenger seat for 20 seconds I started to get car sick… I wasn’t the only person who had that feedback.
Switching to sports mode sharpened it up a little, but the comfort mode was far too soft.
There is a custom mode where drivers can find a happy medium.
The E07 did recover much better over small imperfections, though.
The steering was well-weighted and direct, and the brake and accelerator pedal had a good feel to them with sharp responses that inspire confidence.
We spent most of our time in the all-wheel-drive variant.
It’s fast and brutally quick off the mark, but it doesn't suplex you back into your seat like some electric cars do. Instead the power delivery was more linear, with excellent traction control and no wheel slip.
Deepal has gone the extra mile and added quality Michelin EV tyres that improve grip through corners and reduce noise into the cabin.
The E07 was remarkably quiet inside, even by EV standards, with noise and tyre roar kept to a minimum.
If you’re a dyed-in-the-wool Hemi V8 lover and dread the notion that a mere ‘six’ has taken its place in the Ram 1500 – and particularly in the sporty off-road Rebel we have here – then a rethink may be in order.
That’s because, in the spirit of iconic sixes of the past, including Ford Australia’s legendary Barra in the Falcon and Territory, the Ram’s Hurricane should blow any scepticism clear away.
And it’s all in the delivery.
Smooth and sophisticated, the 3.0-litre twin-turbo straight-six idles with a muted rumble at start-up, but then roars off the line with an unexpected and prolonged burst of hungry acceleration.
And the power piles on effortlessly as the revs rise, with the auto seamlessly shifting through each ratio without putting a foot wrong.
Reflecting the interior design’s overall cohesiveness, the powertrain possesses a sophistication that’s far beyond what a big American truck ought to have.
That’s in 'Normal' mode. Choosing 'Sport' ups the stakes, as it also seems to stymie the stability/traction control intervention. Throttle response is noticeably sharper and more urgent, but other than the opportunity to more-easily break traction whilst getting to licence-losing speeds slightly quicker, there seemed little sense in staying in Sport.
This is a very fast ute as it is, and also an enjoyable one to drive, with a level of nuance at odds with its excessive proportions.
Even on wet and windy back roads the Rebel feels connected and controlled at speed.
The steering is appropriately weighted, with a sufficient amount of response for the driver to push on with confidence when taking corners quickly.
Remember, this is a 2.6-tonne-plus full-sized ute on off-road-biased tyres, yet getting into a rhythm and flow with the road is easy. Yes, you feel the mass, but the 1500 also feels taut and secure. And you’re not constantly harangued by over-zealous driver-assist systems going off all the time.
The wishbone front/coil-sprung rear suspension set-up must take much of the credit here, smothering bumps and tracing the groove of the road without jolting or stepping out of line.
Comfortable and quiet, there is a sense of isolation from the outside world that, incongruously perhaps, is in league with better premium SUVs. Again, this is a big American pick-up, remember.
On a few downhill twisty bits, the driver of course feels the shift in mass, but deft handling, adequate grip (great for off-road tyres) and effective brakes mean the Rebel doesn't break a sweat, even through puddles blanketing the bitumen.
Downsides? Well, it's still a large, lumbering truck to drive and park, with an inevitably massive turning circle to make heavy work of manoeuvring this beast around. Regular car park spots are almost always too small.
There's some wind noise rustling around the large exterior mirrors. And a bit of road noise coming through over certain coarser surfaces.
Overall, though, the Rebel behaves way-better than expected – and you don’t often get a chance to say that about a ute. Rapid, refined and engaging from behind the wheel, it is the best-driving full-sized US pick-up by some margin.
What V8!
That’s on road. We also had a brief off-road stint in the Rebel at the ex-Holden proving ground at Lang Lang, and we were pretty impressed with the ability and ease demonstrated over some short but demanding rough-track sections.
We doubt – at nearly $150K – that most buyers will go bush-bashing in this, but it’s good to know the hardware is there underneath to get you through.
Deepal has packed the E07 with safety gear and driver aids.
It has eight airbags, ISOFIX anchor points for the two rear window seats, and a top-tether anchor for all three back seats.
There are front and rear parking sensors, a 360-degree camera and a transparent chassis view that allows you to see underneath the vehicle.
Deepal has ticked all the driver aid boxes with autonomous emergency braking with cyclist and pedestrian detection, lane departure warning and lane-keep assist, rear cross traffic alert with auto braking function, blind-spot detection, speed sign recognition and over speed alert, door open warning, rear passenger alert, safe distance alert and adaptive cruise control.
It’s nice to have all that tech, but it is over-sensitive and you end up just turning it off, which defeats the purpose of having them in the first place.
The E07 hasn’t been crash tested yet, so there's no ANCAP safety rating to report at this stage.
Neither ANCAP nor Euro NCAP have tested any full-sized American utes at this stage.
However, the Ram DT 1500 has scored a five-star result in the US National Highway Traffic Safety Administration rankings.
Keep in mind, too, that the Rebel shares the Laramie Sport and Limited’s advanced driver assist systems, ushering safety like AEB (including cyclist and pedestrian detection), 'Forward Collision Warning', rear cross-traffic alert, blind-spot monitoring, a 360-degree camera view, trailer-sway control and tyre pressure monitors.
Additionally, there are six airbags (dual front, front side and curtain), traction and stability controls and adaptive cruise control.
No speed operation data for the AEB and lane support systems are currently available.
Like all Ram DT 1500s, the Rebel includes three child-seat restraining top-tether points fitted, along with two ISOFIX latches in the rear outboard seats.
Deepal covers the E07 with a strong but not market-leading seven-year/160,000km warranty, and the battery is guaranteed for eight years/240,000km.
It also has a tempting seven-year/140,000km capped-price servicing program that requires visits every 12 months or 20,000km, with the former on the shorter side for an EV. The RWD costs $2954.59 over the full term, compared to the AWD's $3143.90. Both outlays are competitive.
Ram drops the ball when it comes to warranty.
That’s because, like GMSV’s Silverado range, it only offers a three-year, 100,000km warranty with roadside assistance, which falls short of the rival Ford F-150 and Toyota Tundra’s five-year/unlimited kilometre coverage.
In an era where Chinese rivals are rolling out utes with seven-year schemes, Ram's (and GMSV's) warranty is severely lacking.
Service intervals are at every 12 months or 12,000km, and there is currently no capped-price servicing on offer.