Would the 2026 Toyota Corolla Cross sell more if it looked better? Toyota Europe exec says the Nissan Qashqai, Honda HR-V hybrid SUV rival not European enough: report

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Laura Berry
Senior Journalist
24 Jun 2025
3 min read

Toyota’s European bosses are blaming the styling of the Corolla Cross for the small SUV’s struggling sales, despite the vehicle selling well in Australia and other markets.

Speaking to industry publication Automotive News Europe, Toyota Europe’s Head of Product Strategy and Marketing Andre Carlucci said low sales figures because of the Corolla Cross' looks.

Carlucci said the model was relatively unchanged from the one sold in the US and Japan, and if it had more flair it would be more appealing to Europeans.

“We don’t have the perfect Corolla Cross for Europe, in the sense it’s global model", Carlucci said.

“If we bring more European zest, sales will be up.”  

The Corolla Cross was introduced to Europe in 2022 and in the first four months of 2025 only 11,259 units were sold, down 14 per cent on the year before, putting it in 25th place for small SUV sales. 

The Corolla Cross sold in Europe and Australia is made in Japan, and while it uses the Toyota New Global Architecture (TNGA) that adds design and engineering flexibility across many models, the Corolla Cross hardly varies in design and mechanically from market to market.

2025 Toyota Corolla Cross GR Sport
2025 Toyota Corolla Cross GR Sport

“The key point is that Toyota develops TNGA to allow regions to develop upper bodies,” Carlucci said. “The cars need to be what Europeans want, not a mix of what US and Japanese buyers want.”

The Corolla Cross was introduced in Australia in 2022, but sales are in better shape comparatively with 5772 sold in the first five month of this year, accounting for an 8.8 per cent share in the small SUV market with year-to-date sales up by 26.8 per cent.

Of course tastes vary from country to country with Europe's best-selling car being the little Renault Clio hatch, while Australia’s favourite is usually either the Ford Ranger or Toyota HiLux, depending on the month. 

An updated version of the Corolla Cross will arrive this year bringing an updated design and more standard features, along with the addition of a more zesty GR Sport grade.

Laura Berry
Senior Journalist
Laura Berry is a best-selling Australian author and journalist who has been reviewing cars for almost 20 years.  Much more of a Hot Wheels girl than a Matchbox one, she grew up in a family that would spend every Friday night sitting on a hill at the Speedway watching Sprintcars slide in the mud. The best part of this was being given money to buy stickers. She loved stickers… which then turned into a love of tattoos. Out of boredom, she learnt to drive at 14 on her parents’ bush property in what can only be described as a heavily modified Toyota LandCruiser.   At the age of 17 she was told she couldn’t have a V8 Holden ute by her mother, which led to Laura and her father laying in the driveway for three months building a six-cylinder ute with more horsepower than a V8.   Since then she’s only ever owned V8s, with a Ford Falcon XW and a Holden Monaro CV8 part of her collection over the years.  Laura has authored two books and worked as a journalist writing about science, cars, music, TV, cars, art, food, cars, finance, architecture, theatre, cars, film and cars. But, mainly cars.   A wife and parent, her current daily driver is a chopped 1951 Ford Tudor with a V8.
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