Why Isuzu and Holden really split: Ute collaboration cancelled after GM tried to soften the 2020 D-Max

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Isuzu's incoming D-Max has been benchmarked against the biggest players in the business
Andrew Chesterton
Contributing Journalist
24 Oct 2019
3 min read

Isuzu has shed some light on its cancelled collaboration with GM, with a representative telling CarsGuide the joint-venture ute project was scrapped after the American giant tried to soften the D-Max's workhorse capabilities.

The 2020 D-Max was originally planned as a co-developed vehicle with GM, where it would be badged a Colorado, but the plan was scrapped in 2016, with Isuzu instead forging ahead alone.

It was never made clear which party cancelled the plan and for what reason, but Isuzu has today confirmed it had scrapped the deal because GM wanted the ute to focus on the passenger, or lifestyle, segment rather than remain a rugged and work-ready tough truck.

"Originally this new D-Max was planned to be produced in cooperation with GM and Isuzu, but GM was more leaning towards a passenger vehicle while Isuzu was leaning towards a truck," Isuzu spokesperson Eiji Mitsuhashi said through an interpreter.Ā 

"So unfortunately we decided to cancel this cooperation for developing the new D-Max, and we independently started to develop it. We tried to find a balance between passenger use and more off-road or more industrial demands.

"We understand the increasing demand for using the D-Max as a passenger car, so we tried to make the vehicle more user friendly, and more useable, for ordinary usage."

Post that relationship breakdown, Isuzu and Mazda formed a partnership, with the former to provide the latter with a base for the BT-50.Ā 

Read More:Ā Mazda BT-50 set to become rebadged Isuzu D-Max for next generation

"This was developed solely by Isuzu, but we have decided to supply the vehicle to another OEM," MrĀ Mitsuhashi said.

The new D-Max has been launched in Thailand, but is though to be at least 12 months away from an Australian debut.

While a smaller, 1.9-litre diesel engine is offered internationally, it's understood the D-Max's 3.0-litre dieselĀ will be the only engine offered in Australia, only now with a power boost to 140kW and 450Nm.

The 2020 model also gets a tough new appearance that adds front and rear LED DRLs, LED headlights, a front-end and a redesigned rear, while inside you'll find 7.0 or 9.0-inch touchscreen that gets Apple CarPlay and Android Auto.

International cars get keyless entry, push-button start, voice recognition, auto headlights, dual-zone climate and front and rear parking sensors join the standard kit list on top-spec models internationally, while blind-spot monitoring, rear cross-traffic alert, round-body parking sensors, hill start assist and hill descent control join the safety kit. While unconfirmed, AEB is expected to arrive for Australian cars.

Read More:Ā Isuzu D-Max 2020: The five things you need to know about all-new Toyota HiLux rival
Andrew Chesterton
Contributing Journalist
Andrew Chesterton should probably hate cars. From his hail-damaged Camira that looked like it had spent a hard life parked at the end of Tiger Woods' personal driving range, to the Nissan Pulsar Reebok that shook like it was possessed by a particularly mean-spirited demon every time he dared push past 40km/h, his personal car history isn't exactly littered with gold. But that seemingly endless procession of rust-savaged hate machines taught him something even more important; that cars are more than a collection of nuts, bolts and petrol. They're your ticket to freedom, a way to unlock incredible experiences, rolling invitations to incredible adventures. They have soul. And so, somehow, the car bug still bit. And it bit hard. When "Chesto" started his journalism career with News Ltd's Sunday and Daily Telegraph newspapers, he covered just about everything, from business to real estate, courts to crime, before settling into state political reporting at NSW Parliament House. But the automotive world's siren song soon sounded again, and he begged anyone who would listen for the opportunity to write about cars. Eventually they listened, and his career since has seen him filing car news, reviews and features for TopGear, Wheels, Motor and, of course, CarsGuide, as well as many, many others. More than a decade later, and the car bug is yet to relinquish its toothy grip. And if you ask Chesto, he thinks it never will.
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