Photo of Neil Dowling
Neil Dowling

Contributing Journalist

2 min read

The Koreans starred, the Japanese mounted a comeback, and One Ford hit the headlines with an extended family of Focus-based newcomers that it is certain to make a big hit in Australia. But it was one car and the commitment of its company chief that made the most impact as America fought back on the opening day of the 2011 North American International Motor Show.

The car follows the path of its 2005 Detroit show special, the Ragster. Like the forgotten Ragster, the Volkswagen E-Bugster Concept is a redesign of the Beetle, though the newer exercise is based on the latest Bug.

E-Bugster - which has little chance of seeing a production line - is a design theme atop Volkswagen’s Blue-e-motion electric drivetrain that is planned this year to underpin a variant of the Golf.

Volkswagen says the E-Bugster - slash Golf-e - uses an electric motor up front and a lithium-ion battery beneath the rear chassis. It claims a 160km range and the option of a quick charge that’ll get 80 per cent of it fired up within 30 minutes.

The electric motor produces 85kW and about 270Nm of torque. That’s the inside. The outside is the new, new Beetle - in Australia in November this year - with 75mm chopped from the roof pillars and set on 20-inch wheels.

There’s also slight changes to the nose and tail and LED daytime running lights. Only extra instruments - including the deletion of the tachometer and a energy-consumption meter in its place - identify the interior.

The E-Bugster Concept is purely a showcase for the drivetrain - much as the Bulli was to present a new-age Kombi. Bulli is still a strong chance for production though will initially be fitted with the Up/Polo petrol and diesel drivetrain options. An electric Bulli - as shown at last year’s Geneva motor show - will come later.

The same timeline is expected of the E-Bugster though the chances of it making it to showroom with a chopped roof are - zero.

Photo of Neil Dowling
Neil Dowling

Contributing Journalist

GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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