RAM's plan to launch a mid-size ute to take on the Toyota HiLux appear to have stalled, with international reports pointing to the Dakota project hitting the skids as part of a cost-cutting drive.
We knew as far back as 2019 that RAM was working on a genuine one-tonne truck to rival the Toyota HiLux and Ford Ranger, with the company's CEO confirming a "metric-tonne mid-size truck solution" was in the works.
Speaking on FCA's quarterly earnings call then, company CEO Mike Manley confirmed the new ute was coming, telling investors it would be a more traditional one-tonne truck than the incoming Jeep Gladiator.
"(Ram) is focused on solving a metric-ton mid-size truck solution for us because it's a big part of the portfolio and growth we want to achieve," Manley said.
But that problem now seems like it will remain unsolved, with reports today suggesting the project had been scrapped.
The story, first published by GM Authority, doesn't drill down into the reasoning, but quotes Stellantis (RAM's new parent company) sources as saying the project now wouldn't be pursued.
RAM international is yet to comment, but it would appear the brand won't have a diesel V6-powered HiLux rival after all.