Opel outlines Aussie model plan

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Opel is expected to enter the Australian market in a co-share arrangement with Holden in early 2012.
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Neil Dowling

Contributing Journalist

2 min read

The German arm of General Motors today says it plans to expand its model range with a crossover SUV that will be launched in about four years.

It will be joined by a small electric hatchback based on the Barina-sized Corsa and expect to play a major role in affirming Opel's position on the Australian market.

Opel is expected to enter the Australian market in a co-share arrangement with Holden in early 2012.

Models are expected to include the Camry-size Insignia, Astra - possibly including the GTC - and Corsa. The Corsa range could include the 151kW/280Nm OPC hot hatch.

Opel vice-president for business and product planning, Frank Weber, says all models in the range are under consideration for Australia. Opel CEO Karl-Friedrich Stracke is on record as saying he wants to expand Opel's range and global territory outside of its traditional European base.

"I believe that we can achieve a level of about 150,000 vehicles that we can sell annually outside Europe in three years time," he says, adding that parent GM is comfortable with that expansion as long as it is profitable and complements GM's other brands - in this case, Holden. Opel begins deliveries to Argentina and Chile late this year and to China and Australia next year.

The move to a small electric car - to complement Opel's existing Volt-based Ampera electric sedan - coincides with the German Government announcing an additional $1.4 billion for research and development aid for electric vehicles.

That doubles the government's investment in the technology. The funds include tax rebates, dedicated parking spots and measures aimed at promoting government use of electric cars. Germany aims to have one million electric vehicles on its streets by 2020.

Photo of Neil Dowling
Neil Dowling

Contributing Journalist

GoAutoMedia Cars have been the corner stone to Neil’s passion, beginning at pre-school age, through school but then pushed sideways while he studied accounting. It was rekindled when he started contributing to magazines including Bushdriver and then when he started a motoring section in Perth’s The Western Mail. He was then appointed as a finance writer for the evening Daily News, supplemented by writing its motoring column. He moved to The Sunday Times as finance editor and after a nine-year term, finally drove back into motoring when in 1998 he was asked to rebrand and restyle the newspaper’s motoring section, expanding it over 12 years from a two-page section to a 36-page lift-out. In 2010 he was selected to join News Ltd’s national motoring group Carsguide and covered national and international events, launches, news conferences and Car of the Year awards until November 2014 when he moved into freelancing, working for GoAuto, The West Australian, Western 4WDriver magazine, Bauer Media and as an online content writer for one of Australia’s biggest car groups. He has involved himself in all aspects including motorsport where he has competed in everything from motocross to motorkhanas and rallies including Targa West and the ARC Forest Rally. He loves all facets of the car industry, from design, manufacture, testing, marketing and even business structures and believes cars are one of the few high-volume consumables to combine a very high degree of engineering enlivened with an even higher degree of emotion from its consumers.
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