New electric SUV now $4000 cheaper! 2025 Jeep Avenger price cut before it even goes on sale as it becomes more competitive against the BYD Atto 3, Hyundai Kona Electric and coming Kia EV3

Jeep has slashed the price of its compact Avenger SUV – the brand’s first-ever battery electric vehicle – ahead of its Australian launch.

The Avenger range will now start at $49,990 (before on-road costs), a price cut of $4000 off the base-model Longitude, while the price of the Limited and Summit have decreased by $3000 to $54,990 (before on-road costs) and $60,990 (before on-road costs), respectively.

It means the Avenger is now about $4000 cheaper than the standard range electric Hyundai Kona ($54,000), while still $5,500 more than the standard range BYD Atto 3 EV ($44,490).

Jeep has confirmed deliveries for the Avenger, which is built in Europe, are still on track to commence from later this month.

All grades will be powered by a front-wheel drive electric motor that produces 116kW/260Nm. In combination with a 54kWh battery pack, the Avenger will travel 396km on a full charge based on the WLTP cycle.

The Avenger’s can accept a max of 100kW via a DC charger, enabling it to be refilled from 20 per cent to 80 per cent in 24 minutes.

Even with a front-wheel drive powertrain, Jeep says the Avenger is still plenty capable, coming equipped with Selec-Terrain and Hill Descent Control, which, together with 200mm of ground clearance and 20 degrees of approach angle, deliver strong off-road capability.

In Europe, the Avenger is already available as a four-wheel drive with the 4xe hybrid variant.

As standard, the base-model Longitude carries 17-inch gloss alloy wheels, a 10.25-inch digital instrument display and an equally sized multimedia screen, a keyless ignition, rear parking sensors and rear view camera, Lane Keep Assist, Autonomous Emergency Braking and Adaptive Cruise Control.

The mid-spec Limited adds a hands-free power liftgate, an 11kW AC on-board charger, power and heated exterior mirrors with auto folding function and puddle lamp, keyless entry, wireless charging, front and side parking sensors and blindspot assist.

The top-spec Summit gains bigger, 18-inch diamond cut wheels, synthetic leather seats, a massaging driver seat with six-way power adjustment, heated front seats, privacy glass, LED Projector Headlamps, LED tail lamps, LED Fog lamps, a sunroof and a glossy black front grille.

Variant	Price (before on-road costs)
Longitude	$49,990
Limited	$54,990
Summit	$60,990

Jeep’s decision to cut its Avenger prices comes amid increasing market competition from China, who are capitalising on growing EV uptake with lower manufacturing costs and greater production capacity.

Tesla similarly cut the price of all of its Model 3 and Model Y variants in April, with cuts ranging from between $3000 for the Model 3 RWD to $8500 for the Model Y Performance.

Ford cut the price of its entry-level Mustang Mach-E by $8000 in May, while slashing $7000 off its remaining mid-range and top-spec variants.

Just this month, Polestar dropped the price of its refreshed Polestar 2 model by $5000.

Jeep remains one of Stellantis’ worst performing brands in Australia, with sales down 51 per cent this year to date.

An EV addition will help diversify its Australian offering, but whether that translates to a boost in sales will prove difficult amid an increasingly competitive segment.