Massive $25,000 price cut for 4x4 ute! Jeep Gladiator prices slashed before facelifted version of alternative Ford Ranger, Toyota HiLux and Mitsubishi Triton rival arrives

Jeep has announced a massive price cut as part of a drive-away campaign for MY23 Gladiator 4x4 ute stock ahead of the impending facelift.

From $78,250 before on-road costs – about $86K drive-away depending on state – the base Night Eagle variant falls to $64,000 out the door.

The flagship $87,250 Gladiator Rubicon (roughly $95,000 on the road) is being pushed out of dealers for $25K less, at $70,000.

Jeep will replace the niche Gladiator later this year with a facelifted version that gets a new-look grille, side-curtain airbags a larger 12.3-inch Uconnect multimedia touchscreen (up from 8.4 inches), soft-touch cabin surfaces, and new alloy wheel designs.

Pricing is yet to be announced for the new version but mechanically it is identical to the existing model.

Both the Night Eagle and Rubicon are motivated by a 209kW/347Nm 3.6-litre 'Pentastar' V6 linked to an eight-speed automatic transmission with an active on-demand 4x4 system powering all four wheels.

The Night Eagle has Apple CarPlay, Android Auto, LED exterior lighting, keyless entry, a nine-speaker Alpine sound system and more.

The off-road focused Rubicon, meanwhile, adds a tough steel rear bumper, 17-inch alloy wheels shod in 32-inch (255/75 R21) off-road tyres, thicker Tenneco dampers, a low-range 'crawl gear', front and rear differential locks and an electronic front swaybar disconnect system.

Luxury also increases in the Rubicon with leather upholstery, leather-appointed steering wheel and shifter, heated front seats and steering wheel.

The lifestyle ute, which can be considered a niche alternative to up-market versions of the Ford Ranger, Toyota HiLux and Mitubishi Triton, has been subject to multiple price increases as Jeep repositions itself as a premium brand in Australia.

The Night Eagle was introduced in 2021 at $68,250 and has climbed $10,000 to today's list price with no major upgrades.

Gladiator sales are down by a significant 63.8 per cent this year with just 467 registrations to the end of June.

Jeep Gladiator run-out pricing

Variant	Price
Gladiator Night Eagle V6 4x4	$64,000 drive-away (-$22,000 approx.)
Gladiator Rubicon V6 4x4	$70,000 drive-away (-$25,000 approx.)